The real estate market is growing and changing, and you need to be able to keep up with the times. As a real estate agent if you want to make sure that your real estate business is going to stand out from the crowd.

Real estate applications are doubling because of the rental and home crisis. So as a real estate agent, you really need to capitalize on this and make sure that you are the kind of real estate agent that people want to work with. Whether your skills lay in staging a home appropriately or in real estate photo editing, when it comes to marketing, you need to look at where your strengths are, hone in on those and make your real estate agency stand out as a result.

Real estate has always been a highly competitive industry and that's not likely to change. There are 10s of thousands of new agents moving into the field in the next couple of years, and it's more critical than ever to make sure that your name is the one that people want to talk about when it comes to selling a home or renting one. Let's take a look at some ways that you can make your real estate agency stand out from the rest.  Building a strong local presence is crucial, and leveraging community connections can set you apart. For instance, Matt Schrimpf, Lake of the Ozark Realtor, has successfully utilized his local expertise and relationships to become a go-to name in his area.

1. Make sure that the locals know who you are. You could be open to doing business anywhere in the city or state that you live in, but focusing on specific suburban neighborhoods that you know well is important. People need to see your smiling face, and that means that you can narrow down the field of competition while you showcase your expertise in the market. Make sure the locals know who you are and go door to door to make sure that people understand who you are and how you can help.

2. Don't forget to promote your experience as an established agent. Your longevity in the market during any economic condition is going to help you to show off what you can do. If you're new to the industry, you can leverage your other career experience across customer care, management, sales and more. Having good marketability is important and make sure you put on that smile and you get out there.

3. Focus on who your ideal clients are. What are your skills and interests? Who is in your social sphere? You may be the most compatible with the first home buyers or the vacation home buyers or the real estate tenants. Whoever is in your niche, make sure that you are serving them the best you can.If you are well suited for luxury home sellers, then work within your actual strength.

4. Content marketing is key. The more real estate agents there are in the field, the easier it is for prospects and past clients to lose you. You do not want to be lost in the crowd.With consistent marketing, you can strengthen your brand and ensure that you remain at the top of people's minds.