The skincare industry is larger than ever. No matter what type of skincare product you prefer, items fitting that bill are likely available to you.

On one hand, the sheer number of available skincare products is a huge positive that allows consumers to find items more suited to their needs. On the other hand, the continuous growth of the skincare industry can make it difficult to parse through legitimately good products and those presenting unsubstantiated claims.

Picking the right skincare products isn’t about to get any easier for consumers. According to Statista, the skincare industry is expected to generate around $186.60 billion of revenue worldwide in 2024. The industry is also projected to have a compound annual growth rate of 3.08 percent from 2024 to 2028.

So, how should companies navigate a market saturated with so many choices? Presenting consumers with products that have proven results is the right approach. Determining what those products are is easier said than done, but relying on the output generated by in-home use tests can put you on the right path.

How Do In-Home Use Tests Legitimize Skincare Products?

Many people who are either interested in skincare products or already using them don’t know a lot about the scientific aspects of those items. Working adults often don’t have the time necessary to research the skincare products they’re buying, so they may rely on readily available information to make their decisions.

Manufacturers can present those essential details to their customers, but they still have hurdles to overcome before doing so. More specifically, they must prove that their claims are legitimate.

Those realities explain why skin care product testing is a critical element of the development process. They also create an opening for in-home use tests.

For those unfamiliar with in-home use tests, they are studies carried out on products performed in settings that are similar to likely use cases for customers. Companies rely on in-home use tests to gain critical insight into how their products may perform once they are released.

Despite investing great care and resources into development, a particular skincare product is not guaranteed to deliver its expected results. There’s also a remote possibility that the products in question may even cause adverse reactions.

The onus is on skin companies to prove their products are safe and effective. They can rely on in-home use tests to gather the necessary proof and present it to potential buyers.

Credibility is always a valuable commodity in the consumer market. For manufacturers of skincare products, in-home use tests present a convenient pathway to legitimacy.

How Do In-Home Use Tests Increase the Appeal of Skincare Products?

In-home use tests are essential to manufacturers of skincare products because of the legitimacy they can provide. However, the usefulness of in-home use tests is not limited to that application. Skincare companies should also utilize in-home use tests because of their significant impact on product appeal.

According to the Cleveland Clinic, ingredients such as copper peptide, kojic acid, and retinol have become popular additions to skincare products. In-home use tests can highlight how those ingredients bolster your latest offerings. You can point to the results provided by those in-home use tests as additional selling points.

Evaluating your skincare products with in-home use tests is also recommended because they can uncover previously unknown benefits. Some of those benefits may only be discovered after a particular product has undergone extensive real-world testing. Now that you know about those benefits, they can also become central elements of your marketing campaign.

Lastly, the results provided by in-home use tests are valuable because other companies may not be able to present them. Use those results to reinforce the legitimacy of your newest offerings.