Blogging can be a great way to make some extra income while teaching you some valuable skills. You will learn how to write, manage a website, and market yourself. These are all very important qualities to have in the digital age. Whether you have just started your blog or you want to continue your side hustle and start making some major income off of it, here are several tips to help grow your blogging business. 

Find your niche

It is important to find your niche when you blog. If your blog covers too many subjects or contains generic articles, it can cause your site to get lost on the web. Write about subjects that you know and you’re passionate about. You can also aim for specificity and consistency within your blog. 

Make sure that the niche you are writing about is actually worth it. If there is nobody searching for what you are talking about, then you are writing to an audience of one. The famous saying from the Field of Dreams is, “If you build it, they will come.” But that simply isn’t true when it comes to creating online content. Look for keywords with a high lookup rate and a low match rate. These are areas where a blog can thrive. Your posts will show up highly rated and will drive more traffic to your website. 

Write engaging content

When you write better blogs than what is out there, your quality will shine through. People like reading good content, which is more likely to convert into reshares and newsletter sign-ups. While it can take some time to research information and produce good enough blogs, the end result will be worth it. 

However, make sure you are not spending too much time on the content you put out. A consistent feed of articles is much more likely to attract an audience than if you only put out an article every blue moon or so. 

Find out how to scale

When you decide to grow your blog into something big, it might be time to scale your production. Think about hiring ghostwriters to write first drafts for you or assistants to conduct article research, link building, and assess guest bloggers and freelancers. 

When you hire people to work for you, be sure to perform a background check on them. Today, it’s easier than ever before because there are many types of background checks. You want to make sure you only hire quality candidates to work on your blog. 

Guest write on other platforms

Once you start making a name for yourself, start writing on other blogs. This has two benefits. One, you get to take advantage and spread your name among another group of readers, which may not have read you before. If you write well enough, they might be attracted to your website and you can convert them into fans.

Two, it allows you to network with your peers. More connections among the blogosphere equal more links, and more links mean a higher SEO ranking. 

Refine your monetization strategy

If you want to start making money on your blog, you need to keep in mind three things: keyword research, content, and affiliate links. All three need to work together. Your keywords need to inform what kind of content you write, and then you use your content to apply your affiliate links.

By taking this advice into consideration, your blog will see growth and success in no time. You may even one day be able to take your side hustle and make it into your full-time job.