The Purpose of Infographics

Infographics help individuals communicate complex ideas in a visually appealing manner. It makes these complex ideas easy to digest, compelling, easy to retain and engaging. An infographic tells a captivating story in a manner that words can fail to accomplish. Below we expound more on infographics, their purpose and their use.

What Is an Infographic?

According to the Merriam-Webster Dictionary, an infographic is a visual or imagery representation of data or information. It comprises a collection of imagery, diagrams and charts that uses graphical elements to provide an easy-to-understand overview of a specific topic in a visually striking way.

The digital marketing experts at FORTHGEAR further explain that there are different types of infographics that you can create. They include:

·      Comparison infographics

·      Geographic infographics

·      How-to infographics

·      Hierarchical infographics

·      Mixed-chart infographics

·      List infographics

·      Timeline infographics

·      Single-chart infographics

What Is the Purpose of Infographics?

An infographic is essential in digital marketing. Nearly 85% of marketers establish that the primary benefit they derive from using and creating infographics is engaged content and capturing the viewers’ attention. Furthermore, each infographic you create can serve different purposes and uses. Some of these purposes may include:

·      Creating brand awareness

·      Contrasting and compare multiple options

·      Simplifying a complex idea

·       Summarizing a long report or blog post

·      Displaying research findings

·      Displaying survey data

·      Providing a quick overview of a particular topic

What Are Infographics Used For?

As stated above, there are several purposes and uses of an infographic. Here we expound more on the uses of infographics:

Speed up decision making

An infographic allows you to deliver information or data analysis in an easy-to-digest manner through visually appealing formats. These visuals enhance the rate at which your target audience processes the information. Hence, the faster the information processing, the quicker the chances of decision-making.

The mind tends to process information in pictures quicker than when the information is presented in words. Thus, you can use an infographic to enhance the decision-making process.

Explain how an object or service works

One type of infographic is how-to infographics. You can use this infographic to explain how an object or a service works. The how-to infographic simplifies the manner in which your target audience understands how your product or service operates.

Increase the exposure of your content

Infographics play an essential role in increasing your content’s exposure. Thus, when you create an infographic with your target audience in mind and provide a compelling story through infographics, you increase the chances of exposure and shareability.

Relay interesting facts

An infographic can bring facts to life and ensure you can turn an uninteresting list or story into an enlightening or engaging piece of art. For instance, you can use a visually appealing infographic to explain relevant facts about a product in a more interesting format. This attractive manner will help to captivate your audience.

Infographics relay information or data in a visually appealing way. This visually appealing manner will help you capture your audience’s attention and make the presented information easy to digest and retain.