Digital Marketing: A Guide for Start-ups and Small Businesses

Digital marketing doesn’t have to be difficult when you know where to spend your time, energy, and resources. Use the guide below to drive your digital marketing efforts to maximize your audience reach.

Stepping into the continually changing world of digital marketing is confusing for every businessperson at first. There are lots of different paths to consider when planning a marketing strategy for a start-up, but what makes it more complicated is that each of those digital paths changes regularly with technology advancements, algorithm updates, and more. Your big priority should be ensuring that your options should be cost-effective and deliver a return on your investment right away, but it can difficult to determine that.

Where should you start when trying to launch a business with no previous digital marketing experience? This guide will introduce the best digital marketing strategies for start-ups and small businesses to help you find your starting point.

Designing the website for great user experience and optimizing for sales

Your business website is your shop and your home and should contain everything a customer would need to know about you, your services, and your products. It is essential that it makes a strong first impression and engages people who visit the site and keeps bringing them back.

Even if all other aspects of your digital marketing strategy are effective at sending visitors to your website if your website is poorly designed with slow-loading pages and confusing copy, they will not stay long, will lose trust in the brand, and probably will not make a purchase. A clear navigation bar with relevant calls to action should be the first item you consider. When you design a mockup of your website, think about how the consumer will navigate and click through. Insert relevant copy to engage readers and educate/inform/entertain them so they stay onsite longer and search through each page or item on the page.

You could also think about hiring a professional website designer or reputable branding agency to ensure your website is a valuable asset to your business. You want to make the best possible impression to all potential customers.

Search engine optimization (SEO) efforts for startups

Now you have a fantastic website that’s clean and easy to navigate, you need to ensure that your target customers can find it. A search engine like Google can interpret what a user is searching for, analyze all the website pages on the internet, and rank them in order from most relevant and useful to least relevant.

As the majority of users do not look past the first one or two pages of results, the objective of SEO is to increase the likelihood that Google will rank your website’s content on the first page (or a featured snippet) for specific keywords and keyword phrases. There are lots of elements involved in successful SEO from researching the right keywords, ensuring the proper URL structure, fast page load times, and making sure all pages are indexed properly on Google. Still, at the most basic level, it is identifying the keywords you want to rank for and creating original content around those keywords. Find out more about keyword research.

Pay-per-click advertising (PPC) can be effective for startups and small businesses with larger budgets

Where content marketing is creating content for it to rank in search results organically, pay-per-click (PPC) advertising is paying to place adverts in search engine results based on target keywords. In the case of Google AdWords, you choose the keywords you want to rank for and bid against competitors for them.

If you are one of the highest bidders, your advert will appear above organic search results in Google. You only pay for the advert if a user clicks on it to visit your website but keep in mind that each click can cost upwards of $100.00 without even having that visitor convert to an email subscriber or customer. There are lots of PPC management agencies like Made by Factory, which specialize in helping businesses to make the most of PPC advertising campaigns. Such an agency can help you craft the perfect SEO strategy that is within your budget.

Social media marketing can be a huge help in building an online brand

Social media platforms like Pinterest, Twitter, Instagram, and Facebook offer businesses the opportunity to reach different customer segments in several ways. You can create engaging content and interact with customers as well as placing cost-per-click advertisements that are targeted to your relevant demographic. Pinterest, by far, has the most affordable social media advertising options and is one of the best ways to grow an audience organically.

Content marketing to drive online growth and customer acquisition

Content marketing is the creation of content to inform, entertain, help, and engage with your customers. There are lots of different formats available, but the most commonly used are short and long blog posts, articles, infographics, case studies, interviews, and videos. Your content should be original, engaging, and should showcase your expertise in your industry. For short blog posts, they should be around 500 to 600 words, while long-form blog posts should be 2,000 words or longer. We strive to publish longer content to educate and engage with our audience.

Ideally, users will share it with others on social media, which will increase your visibility, and it will rank for target keywords. Posting regularly (at least once a week to begin) is best to ensure that you draw in new website traffic, build an email list, and maintain a line of communication with your customers.

Email marketing for business growth

Email marketing is one of the originals in terms of digital marketing dating back more than 20 years, but it can still be very effective when done the right way. You need a list of email addresses that have given explicit permission to receive those marketing communications from you. These emails are deployed via email marketing service providers such as Constant Contact or Active Campaign. Again, then you can send them information about products, newsletters, and promotions. Personalizing emails and targeting segments of the list with different campaigns can be a great way to ensure your customers feel valued.

Building an email list takes time and patience but it’s easier to do so when you have opt-in boxes placed strategically throughout your website. We encourage our clients to have a delayed pop-up on every page, one in the header and then footer, and then one in the sidebar. We emphasize how important it is to have an email list to send out regular newsletters and promotions.

Digital Marketing: The Pros and Cons

Digital marketing efforts can be more effective than traditional marketing initiatives when campaigns are tested, measured, and optimized.

You’ve probably heard of the term ‘digital marketing,’ as it is one of the buzziest newer business terms, more than once by now. But what is it, precisely? How can businesses benefit from learning about how to execute them?

If you guessed marketing campaigns implemented online, you’re not that far off. The more standard definition would be marketing strategies that use online-based media (think phones, laptops, and tablets) to market a product, software program, or service. After everything that’s happened this year, there’s never been a better time to try digital marketing. But how can you be sure it’s the right move for you?

Today, we’re going to talk about some of the pros and cons of transitioning into a digital marketing career or executing your own campaigns for your business.

How can digital marketing improve your business? Why should you consider implementing such a campaign? What are some of the primary benefits?

You Marketing People understand the pains that come part-and-parcel with traditional marketing campaigns: exorbitant costs, less accurate response methods, fewer audiences reached, longer execution time, and, most importantly, decreasing interest in traditional marketing methods. This waning interest, in tandem with the lightning-quick evolution of online technology, has produced a prime environment for digital marketing campaigns to flourish.

For starters, digital marketing campaigns cost a fraction of their traditional counterparts to run and evaluate. Social media marketing paid campaigns provide an excellent example of this. For just under $3, you can reach over 1000 people through a social media campaign. Compare this to direct mail campaigns, which can reach the same amount of people for a whopping $57. That means direct mail campaigns are nearly 20 times as expensive as social media marketing campaigns. Running an advertising campaign on Pinterest or Instagram could be even less than that.

The last promoted Pin campaign we ran here at FemFounder.co to launch our latest PR course, we only spent .55 per qualified lead, and the last Facebook ad campaign we ran, we only spent $1.00 to acquire each new customer. And according to WebFX, driving web traffic from Pinterest is generally .10 to $1.50 per engagement with the minimum bid starting at .10. Additionally, Wordstream.com reports that Facebook ads cost approximately $1.72 per click across all industries.

Digital marketing campaigns also let you zero in on your target audience at a granular level. Unlike traditional marketing campaigns, you can choose the precise consumer who will see your ads through filters by location, interests, age, annual income, ethnicity, gender, interests, and family size, for example. You can also test and measure the effectiveness of any campaign you run with free online tools. Digital marketing is a great way to reach targeted consumers at a reasonable price.

What are some digital marketing cons? What should you be aware of before developing and executing a digital marketing initiative? How can a digital marketing campaign hurt your brand if you’re not prepared to monitor the web and social media?

Of course, not all that glitters in online ads is gold and effective. The same goes for digital marketing, too. Unlike traditional marketing campaigns, digital marketing campaigns tend to make less of a visual impact on their viewers and, therefore, are likely to be less memorable. The internet is a pretty crowded place as it is, so you’ll have to work harder to make your campaign stand out.

Moreover, any negative reviews that your campaign garners can exacerbate an already bad situation. People can see just about everything that happens online. They’ll probably know the fallout of a bad digital marketing campaign as well, which could translate to lost revenue and a chunk of time dedicated to damage control. In other words, your brand’s reputation is more at stake online, so you’ll have to execute your campaigns more delicately than you would via traditional marketing methods.

Lastly, your online digital campaigns are more likely to get overlooked by consumers. In the era of the unmonitored spam folder, thousands of smart email marketing campaigns go unnoticed every day, leaving digital marketers scratching their heads. So ensuring that your emails are deliverable and only distributed to people who signed up for your email list will help increase deliverability. Some sophisticated strategizing may help you overcome this obstacle, but it will require the help of someone who knows what they’re doing.

As you can see, digital marketing is not the foolproof marketing industry that many tech entrepreneurs and aspiring digital marketers might make out to be. However, that doesn’t mean that digital marketing hasn’t come about in a dazzlingly opportunistic age for it to grow, evolve, and thrive. Only time will show how digital marketers and savvy entrepreneurs fine-tune their skills in response to the increasing diversity of online commerce.

The Right Way to Do Mobile Advertisements

How many times have you scrolled through your social media feeds or encountered a website to find advertisements that don’t display properly on your mobile device? Or how many mobile ads do you see daily that are full of hype or self-serving to the advertiser?

So many advertisements these days are fairly awful. Although statistics show that they might lead to high conversion rates and brand exposure, the reality is that a lot of mobile ads aren’t as effective as they could be. So in this informative piece, we’re going to give you some practical advice on how you can drastically change the way you approach mobile advertisements and thereby increase your overall conversions.

Keep your mobile ads clean and simple to increase click-throughs

One of the most important keys to effective mobile advertising is to make your ads clean, simple, and friendly to the eye without a lot of distractions. If it’s a product you’re advertising, then a shot of the product in action is ideal; and if it’s a service then the picture needs to be related to the service being used. Additionally, incorporating a minimal amount of text is ideal. A headline, sub-headline, and one-sentence description are sufficient in a digital advertisement. The copy needs to give your customer an idea of what the product/service is, what it does/the benefits, and how they can use it. Pricing can also be added to the advertisement if it’s relevant. You can add percentages to show how much it’s discounted or even a price tag if you plan to keep it relatively consistent. Less is more due to space constraints.

The goal here is to make the entire advertisement easy for the consumer to scan. The clearer the picture is, the more meaningful it’ll be, and the more interested your audience will be, which ultimately helps increase conversions. If you add too much text and too many different elements to the picture, it’ll get cluttered, making it hard to look read and process.

Video can be an effective element if used correctly

We’ve all seen those terrible YouTube or Instagram advertisements that just don’t grab our attention. Instead, we go for the skip button as soon as we see them or scroll right over them without giving them a second thought. The important thing to understand here is that there are a couple of seconds before the user is allowed to skip the ad. This is your window of opportunity to draw in the consumer’s attention and make them look at your ad with the hope of getting them to click on the call to action.

There are a couple of ways to catch the attention of the viewer. One such example is by telling a compelling story. By using the first five seconds to establish a story to build a meaningful emotional connection, you greatly improve your chances of having them watch the rest of the video and click through to the website or landing page. Another popular alternative is to use an influencer or celebrity in the video that your audience might know to capture the attention of the viewer.

Partnering with creators or other influencers is another effective way to improve your video reach and size, especially if you’re targeting your video advertisements on YouTube or Instagram. By having creators appear in your ads, there’s a much higher chance that the video will be relevant to your viewer. However, it’s important to understand that this can be expensive and will generally only work for a short amount of time with certain creators. At the end of the day, a high-quality video with a story to tell is going to be far more successful than relying on traditional advertisement concepts that might work on TV or on other advertisement mediums.

To help increase your chances of generating a high click-through rate on your mobile ads, keep these other tips in mind:

• Keep your ads clean and to the point. You don’t want to include a bunch of images or design elements that ultimately distracts the viewer from reading and taking action.

• Use visually-pleasing images that show off the features of your product. One image is usually enough.

• Limit the amount of copy you use in each mobile advertisement. I usually only include a sentence or two to captivate the viewer’s attention and educate them on what the product does. Remember less is more here.

• Include a strong call to action to increase the conversions. “Get Instant Access” or “Book your free demo here” work well.

• Be clear in what actions you want your audience to take in the advertisement.

• Personalize all advertisements across all platforms to create a strong connection with prospective customers.

• Include the price and whether you’re running a sale.

• Make use of targeting options to refine your customer base and increase the chances of conversions.

10 Tips For Getting More Video Engagement On Facebook

There is no denying that Facebook has become an incredibly powerful marketing medium for all businesses. It is the one social media platform that has universal appeal. While Twitter is a news-style social media platform and Instagram is image-based, Facebook has something for everyone.

One form of marketing that most businesses use on Facebook is video marketing. Video has the power of connecting with people in a way that the written word doesn’t. However, not all videos are effective, and there is an art to getting it right.

Are your Facebook videos struggling to get the likes and engagement you were anticipating? This can be incredibly frustrating. You may have already made some tweaks, however, the results remain the same. If this is the case, read on to discover some top tips that can help you to enhance your Facebook video campaigns.

1. ONLY TARGET WIFI CONNECTED MOBILE DEVICES – There is nothing more frustrating than watching a video on your mobile, only for it to stop after a few seconds. This can easily happen when a person’s connection is slow. This is why it is advisable to make sure you only target mobile devices that are connected to WiFi. This is a simple tweak that can make a huge difference.  

2. FAN CONTENT – At the moment, user-generated content is exceptionally popular. Such videos can lead to increased engagement and brand loyalty when shared on Facebook. This serves as social proof. After all, people are going to be much more likely to listen to what other users have had to say as opposed to taking your own word for something when it is your brand.

3. USE CAROUSEL ADS – The next tip for Facebook video production is to use carousel ads. This is something you are probably used to doing already, but only using static images. With a carousel ad, you can use multiple videos, including more information, link descriptions, and call-to-action buttons. It makes your video advert much more exciting and engaging.

 4. GET THE HEADLINE RIGHT – Remember, the headline is likely to be the first thing that people are going to see. Therefore, you need something that is going to pique viewers’ interest to the point that they want to watch the video. One thing I recommend people doing is hosting competitions and incorporating this into their videos. Competitions are highly effective on social media, and you can read more about how to do a giveaway on Facebook here. However, by incorporating some information about a giveaway in your video and including it in your headline, it is going to make people more enticed to watch it.

5. BEHIND THE SCENES VIDEOS – Social media helps businesses and customers get closer because it is a more transparent platform. People feel like they get to know the brand better. You can capitalize on this by creating behind the scenes videos. For example, you may create a video showing customers how products are made.

6. DESIGN YOUR VIDEO FOR USE WITHOUT SOUND – Needless to say, sound quality is of paramount importance. Nevertheless, there are also going to be those who are going to watch your video without sound – they may be at work or university for example. In fact, there was one study that concluded that 85 percent of videos on Facebook are watched without sound. This is a very large number, isn’t it? Thus, you need to make sure that you can attract viewer attention without sound. Make sure that you watch the video without sound to understand what sort of experience this provides and whether your video will still be entertaining or not. 

7. ANSWER QUESTIONS – Short videos that answer viewers’ questions are recommended, as they provide users with instant value. You are supplying them with the content that they want, and this will enhance your credibility. In fact, answering questions is something that has become very important in marketing today. Voice search has led to more conversational queries on Google, and by answering queries in this way you can improve your SEO ranking.

8. CREATE NUMEROUS VIDEO AUDIENCES – Recently, Facebook has updated its feature regarding custom audiences based on engagement levels. You can now create the following audiences – those who have watched 95, 75, 50, or 25 percent of the video, as well as those who have watched three or ten seconds’ worth. If that was not enough, for a more effective custom audience, you can combine multiple levels of engagement across different videos. 

9. GRAB ATTENTION IMMEDIATELY – Have you grabbed the viewers’ attention within the first few seconds? If not, time to re-think your approach. It is a good idea to ask a few people for their honest opinion on this. Get them to watch one of your videos and stop it after a few seconds and get their truthful thoughts. When something is our own, we often have a warped perception and we are not able to judge it as objectively as we would like.  

10.  PAY MORE ATTENTION TO THE THUMBNAIL – The thumbnail is something we often overlook. However, considering that a lot of mobile users have deactivated autoplay, you need to get them to hit play on the video manually. The only way to do this is to make the thumbnail compelling enough for them to start watching the video.

So, there you have it – some top tips to help you improve your Facebook video strategy. However, none of these tips will be worth anything if you do not have a quality website to back it up. You can use a website builder for this. 

From using carousel ads to giving the thumbnail more attention, there are numerous ways you can improve your approach to Facebook videos. Give these strategies a try, and we are sure you will notice positive improvements. Do not be afraid of getting feedback from your followers and people you know. You can use this to make your marketing better

E-commerce Tips for Boosting Conversions from the Start

There are still a lot of opportunities to succeed as an e-commerce business in today’s oversaturated market. In fact, there are more opportunities to seize as customers began to shop online more than ever. Unlike a decade ago, setting up a new e-commerce business is also relatively easy to do considering that you have plenty of resources to utilize these days.

The real challenge is not setting up the e-commerce business or developing products to sell. The actual challenge comes in the form of a crowded market and ensuring that your e-commerce store stands out from the crowd. You have to go the extra mile to convert traffic into email subscribers and customers. Fortunately, we have the top e-commerce tips and tricks for those of you who want to boost conversions from the start.

Be Personal

Forget about trying to build an extensive catalog with hundreds of products. What you need to be focusing on is user experience or UX of your website, specifically delivering a personalized user experience to potential customers. That’s not something you can do with hundreds of items in your catalog. Remember, less is more here.

If you pay attention to the latest e-commerce trends, you will see that the most successful sites focus on a handful of products, and then invest in making sure that customers can get to those specific products quickly and intuitively. When a website is organized well, this helps increase click-throughs and ultimately generate more sales.

Optimize Your Checkout Process

Another thing to forget is asking customers to go through three or four steps just to check out. Those days are gone. While you want to get more information about the customers at this stage of their journey, asking them to fill long checkout forms is a recipe for disaster. No one wants to spend 10 minutes checking out.

Make sure you choose a platform where the checkout process is simple and where you can easily identify where your customers are dropping off when it comes to completing orders.

Deliver Value

Delivering value is something that needs to be done before the customers start their decision-making process. If you want potential customers to remember your products by the time that they consider making a purchase, you have to deliver value before that.

Content marketing is a great way to deliver value to customers while still marketing your products. You need to generate interest in a particular product or a solution from the beginning. If you read our previous article about proactive marketing, you know that you then have instruments like flash sales to convert visitors into customers.

Beyond Sales

Last but not least, make sure your optimizations don’t stop with the purchase decision. The customers’ journey doesn’t stop there either. You have to think about maintaining a consistent – and positive – user experience after they made their purchases to stay ahead of the market. You want to ensure your customers keep coming back.

At the end of the day, after-sales are part of the customer journey. When customers are happy with your follow-up emails and after-sales services or exclusive offers, they are more likely to promote your products and e-commerce site, and you are more likely to grow your customer base in a sustainable way. One-off sales are not the way to build a long-term business.

So, do you want to boost your conversion rate from the start? As you begin creating your e-commerce business, use the tips and tricks we discussed in this article to get things right, and optimize your e-commerce site. If you follow these simple steps, you will see an increase in loyal customers.

3 Ways To Improve Your E-commerce Conversion Rate

The average conversion rate for an online retail or digital product business is around two percent. That means that for every 100 people that visit your website, two of them will buy a product. That may seem incredibly low but two percent is actually a good conversion rate and most sites only have a conversion rate of around 0.1 percent, which means that you need 1000 visits before you get a paying customer.  That’s why so many entrepreneurs get frustrated and give up before getting a sale.

Many businesses find that they are able to generate a lot of traffic and get plenty of people to visit the site, but they can’t get those visitors to sign up for an email list and convert, so sales are low. This is a common issue and if you don’t know how to solve it, your business is going to struggle. The good news is, there are some simple ways that you can boost your conversion rate and increase sales. 

Rethink Your Website Design 

If people land on your website and they are faced with a complicated homepage that doesn’t have clear menus and search functions, they will not stick around for long. People don’t want to work hard when they are shopping online, as they want to find the product that they’re looking for in a few clicks and then buy it. That’s why it’s a good idea to rethink your website design and UX functionality if your conversion rate is low.

The biggest mistake that businesses make is overcomplicating their websites so they are difficult to navigate. Oftentimes, they include too many images or copy that isn’t relevant to the products they are selling.

Try stripping everything back and only including the important information, and make sure that your menus are simple to navigate. If you make it easy for people to browse and buy products with clear calls to action, you will see a big increase in conversion rate. A simpler website will also load faster, which is very important for search rankings and increasing click-through rates as well. No one wants to waste 10 seconds waiting for a web page to load.

Improve The Checkout Process 

Even if people are able to browse your website and find the products that they want, your checkout process could still put people off. A lengthy process that requires you to fill out lots of forms is frustrating and many people will decide against making a purchase, so keep it as simple as possible. Less is more here. It’s also important that you invest in security and use a trusted payment platform because people will not want to put their credit card details into a site that they don’t trust. Make sure your site has SSL visible so that customers are more confident their information will remain secure.

Build A Strong Brand 

Using the right payment platform is important for trust, but you also need to build a strong brand. A strong brand builds credibility and trust in the eyes of your customers. If you want to convince people to make a purchase, you need to convince them that your products are reliable and that they’re better than the many other options that people can find online. When people have so much choice, branding is one of the most effective ways to beat your competition. A strong brand on your website also makes you look a lot more professional, which will encourage people to part with their cash. 

It’s important that you monitor your conversion rate closely so you can see how effective your website is. If your conversion rate is two percent or higher, then you don’t need to worry. However, if it is lower than that, you need to implement some of these strategies to improve it. 

3 Ways to Build Your Business's Online Presence

How is your business performing online? When it comes to online presence, there are always areas that companies can improve. If you are concerned that your company isn’t using its online presence to its full potential, you certainly aren’t alone. 97% of business owners say that their online reputation is essential. It is crucial to recognize the importance of your online presence, and it’s vital to put plans in place to help your business maximize its online presence to achieve its potential.

Businesses that do not take active steps to improve their digital presence put themselves at risk of being left behind and allow their competitors to gain a significant advantage.

With increasing numbers of consumers carrying out product research online to inform their purchase decisions, and even more people regularly shopping on the web, your online presence matters more now than ever before.

In 2020, the question is no longer ‘should I invest in digital marketing methods?’ Instead, the real question is, ‘am I using digital marketing methods effectively?’ If you are looking for ways to strengthen your online presence, and ultimately give your bottom line a boost, these digital marketing tools will help:

Get Your Website Seen 

You may be selling the best products in the world, but if your website isn’t performing, no one will see these life-changing products, let alone buy them. 

Taking steps to improve your website will help to increase the amount of traffic that it receives, and ultimately, this should increase sales. To gain increased traffic, your site needs to achieve a high ranking on the search engine results pages so that it is visible to your target audience. Improved search engine results are achieved through effective search engine optimization (SEO). Optimizing your site can be complicated and requires up to date SEO knowledge, so getting some professional help with this vital.

Be Sociable

Engaging with your customers and potential customers is vital to strengthen your online presence and is also a great way to develop brand loyalty and increased sales. Using social media platforms to your advantage is incredibly worthwhile and is the perfect way to engage with your customers, both present and future. 

To achieve social media success, consistency is vital. Your social media posts should be scheduled to go out regularly, and your page will need to be monitored so that you can respond to any comments made on your posts. You need to ensure that your posts are consistent with the image of your brand and are suitable for your followers.

Use Affiliates

Affiliate marketing is a fast-growing area and offers significant potential for businesses. Affiliate marketing has many benefits and is an ideal way to help your brand reach new audiences. Affiliate marketing may sound complicated, but software can help. You can Get launch reviews and bonuses to help you expand your knowledge and improve your affiliate marketing methods. Some of the software even picks the best influencers for your brand and does the hard work for you.

The Difference Between Digital Marketing And Social Media Marketing

Since the wide use of the internet and social media, businesses have changed their approach to marketing. We Are Social and Hootsuite’s Global Digital reports a 2019 study in which they found 4.39 billion people worldwide, or 57 percent of the world’s population use the internet. Utilizing digital marketing companies figured out a way to reach their target audience in an organic way: through social media. Worldwide there are 3.48 billion social media users, according to the same study.

Social media marketing has become such a necessity, many companies use social media marketing and digital marketing interchangeably. Though digital marketing and social media go hand in hand, they are not one and the same.

What Exactly Is Digital Media Marketing?

Digital marketing is a blanket term that refers to all types of marketing tasks that a brand or company might do digitally. Digital marketing is about the implementation of a variety of customized digital media marketing channels to grow your products or services sales and profits, to create brand awareness, build strong relationships with your target audience, create and add value, and promote your products, services, or brand.

It is important to note that every digital marketing strategy is not a one-size-fits-all strategy. Some strategies include a couple of these digital marketing channels. Some only include one. Some include all. It depends on your specific company or brand and your specific objectives and goals. That is why it is helpful to collaborate with digital marketers like SunCity Advising, who are able to develop a customized digital marketing strategy that is specific to your company’s needs.

Some tools that are used to achieve your company’s digital marketing objectives could include things like email marketing through services like MailChimp, paid social media marketing, video hosting tools like YouTube, website analytics, SEO tools, content creation tools, and affiliate marketing just to name a few.

What Exactly Is Social Media Marketing?

As mentioned, social media marketing is only one component of digital marketing. Social media marketing only uses things like Facebook, Twitter, Instagram, Youtube, Google+, Snapchat, and TikTok to promote or market your company or brand. This type of marketing is focused on grabbing people’s attention. It heavily involves engaging with followers, enlisting social media influencers, holding contests, posting consistent and relevant content, and live-streaming.

What Are The Key Differences?

Since social media is a great way of engaging with potential customers and clients, it is used mostly for that. It is a great way to build brand awareness and communicate with customers. On the other hand, other forms of digital marketing, like email marketing, are focused on driving sales and traffic to your brick-and-mortar store or website.

Social media marketing takes less time to plan whereas other types of digital marketing campaigns may need to be more thought out. Digital marketing uses online and offline ways to reach their audience while social media is only bound to the screens.