Marketing Trends: Common Mistakes Companies Make With Their Digital Marketing Efforts

Do you want to make sure your potential customers and clients can find you easily? If so, you need to think about the internet. Because so many people use the internet when they are looking for products and services, this is where you need to focus your efforts.

That is why internet marketing has become so important during the past few years. Even though you probably have a functional website, digital marketing involves much more than that. You need to pay attention to a few common mistakes people make when they focus on digital marketing. What are a few examples?

Focusing Too Much on Keywords

One of the biggest mistakes people make is focusing too much on keywords. You do need to focus on keyword research regularly, but you do not want to overuse these terms in your writing. Otherwise, you could get punished by search engines for stuffing them. Instead, you should focus on density and the quality of your content overall. Then, as long as you use the right terms in the right place, it should take care of itself. 

Not Thinking About Technical SEO

When people think about search engine optimization, they usually think about on-page SEO and off-page SEO. Even though this is important, you also need to think about technical SEO. This refers to how easy it is for search engines to categorize the content you are publishing. If you did not think about technical SEO, it might be too hard for search engines to categorize your content. Therefore, this could impact your overall ranking. Make sure you think about technical search engine optimization. This matters for digital marketing as well. 

Losing Sight of the Forest in the Trees

Finally, a lot of people lose sight of the forest when they are focusing on the trees. What this means is that you focus too much on an individual piece of content instead of thinking about your overall strategy. You need to focus on your overall strategy, targeting your strength while also covering up your weaknesses. Remember that every piece of content you publish is a small cog in the marketing wheel. Make sure these individual pieces work well together to create a comprehensive, cohesive digital marketing strategy. A professional team can help you do that. 

Work With a Professional Company

These are just a few examples of common mistakes that companies make when they are trying to capitalize on their digital marketing efforts. Even though you need to think carefully about your digital marketing presence, you probably have other things you need to think about as well. That is why you should take this off of your plate by partnering with a professional company that can help you.

Professionals understand the current trends in digital marketing, and they can help you stay one step ahead of your competitors. Reach out to a professional company today to learn more about how you can get the most out of your online marketing. 

5 Expert Tips for Growing Your Business Online

When it comes to growing your business, the internet is one of the most important tools you can use. It allows you to improve your brand awareness and reach so many more customers that you might never have reached using traditional marketing methods. But you need to know how to harness its power if you want to get the best results. 

That’s why, in this article, we are going to look at some of the best tips and hacks for using the internet to grow your business and make it thrive. 

Put time and effort into establishing brand authority 

Brand authority simply refers to how a target audience perceives a business and its level of expertise in the industry. It is what can help a business to stand out among other competing brands in the same field.

It’s really important to establish brand authority in your field because it can help increase the chances of people automatically thinking of your business when they need products or services like the ones you offer. 

There are several ways you can establish brand authority in your field. For instance, you could attend different industry events or you could apply to be a speaker at relevant conferences in your industry. Also, you can take advantage of the power of social media by creating a strong online presence using the platforms that make the most sense for your business.

Other techniques that businesses use to build brand authority include guest blogging for relevant websites related to their work, or by updating their own blogs with expert content. 

You can use any or all of these tactics when trying to build authority for your business, and it won’t be long before you start to see the results. 

Make sure you have a strong SEO strategy 

Search engine optimization (SEO) is a marketing technique that’s really important for growing your online business because it allows you to improve your visibility on search engines. 

There should be three main components to every SEO strategy: link building, content, and technical SEO. Let’s explore these elements further. 

Link building 

Link building involves securing links from other websites back to your own. This is really good for improving your SEO as, when you have quality backlinks, it tells search engines that you have trustworthy and authoritative content on your site. This can lead to better rankings, as search engines will feel more confident about recommending your site to users as a result. 

Also, if you’re able to get links from relevant and authoritative websites, it could expose your site to new audiences and put you in view of potential clients so you can grow your business. 

Technical SEO 

When it comes to technical SEO, you need to make sure that your website meets the technical requirements that will allow search engines to crawl, index, and recommend it. Some best practices for technical SEO include optimizing your URL structure, improving your website’s speed, and other tactics that will prompt search engines like Google to rank you higher so you can reach your SEO goals, attract even more customers on search engines, and grow your business.

Content 

Creating content is such an important aspect of any good SEO strategy. Publishing relevant and optimized content on your website makes it easier for your target audience to find you through search engines like Google. This is because it gives you far more chances to pop up in the search results when someone is researching topics related to what you sell. 

Also, publishing helpful and authoritative content increases the chances of getting backlinks from high-quality websites, which will improve your backlink profile and cause search engines to rank you higher. 

Like I mentioned earlier, you need to make sure your content is optimized if you want to get the full benefits of your SEO strategy. To do that, you’ll want to do some keyword research, as including the right keywords in your content will help ensure that the right people find you.

To conduct keyword research, you’ll need a specialist tool like Ahrefs’ Keyword Generator or Moz’s Keyword Explorer. You’ll then input relevant words or phrases about your business or niche. When you do, your chosen tool will give you a list of popular search queries that your ideal customers are already typing into search engines. Identify the phrases you can build useful pieces of content around, then work on weaving them into your copy naturally so the keywords are there but they don’t feel forced at all. 

Use the power of content marketing to reach your target audience

Content marketing involves creating online materials like blog posts, infographics, or videos. It allows you to create different types of content that will attract your ideal audience, educate them, and motivate people to buy your products or services. 

To ensure that you’re creating high-quality content that people will find useful, you’ll want to provide content on topics that your audience cares about. To find these, start by looking through the questions that people send to your customer service support team. It will provide some insight into the problems that your ideal customers are dealing with and this could help you in crafting content to solve those pain points. 

Another way to identify relevant topics is by joining social media forums like Reddit or Quora and then looking out for discussions about your niche or industry. This will provide you with the relevant issues that people in your target audience are facing so you can work out what to cover.

Finally, you could also use the keyword research method that we mentioned earlier in this post. Once you’ve discovered what your ideal customers are typing into search engines, you can then work on turning those keywords into helpful topics that your audience will want to read about.

Now, let’s take a look at some examples of businesses that do a great job of creating quality content that is helping to grow their businesses.

Florin Roebig is a law firm that specializes in areas like personal injury, labor law, and medical malpractice. One of the valuable pieces of content on their site focuses on truck accidents in Florida, what can cause them, and the benefits of hiring a lawyer to fight your case if you’ve been involved in one. 

The guide contains very useful information about the next steps that people who have been involved in a truck accident can take, especially if they want to claim accident-related damages. It’s likely to help their audience who probably have a lot of questions about this topic and who might find the company’s site while doing research with the help of Google. 

If you want to do the same for your site, you could also try creating helpful pieces of content that explain how your products or services can help customers while making sure to include relevant keywords that will make your site visible on search engines. 

FreshBooks is a provider of accounting software for small and medium-sized businesses. On their site, they’ve made a habit of providing valuable information that can help attract their target customers. Take, for example, this really helpful piece that teaches you how to write a winning invoice letter. 

This post gives step-by-step instructions that can guide a novice through creating professional invoice letters to go with the invoices they send to clients. This is a very relevant topic, as there will be people in their target audience who are looking for this information, so publishing this post is a good move that could help them reach more ideal customers and grow their business.

On your website, you should also try to publish actionable information that teaches your target audience how to perform relevant tasks as this could help you attract more ideal customers. 

Finally, let’s take a look at Helix Hearing Care, a company that specializes in providing hearing aids and other hearing loss solutions. They sell a variety of hearing aids and, to help people take care of them, they have also created a hearing aid maintenance guide that explains how to clean your hearing aids, how to turn them on and off, and what to do when you want to change the hearing aid batteries or filter.  

You’ll see that this guide incorporates the use of video content and written text, which could be really helpful for the visual learners in their audience. It also makes their content more accessible, which is particularly relevant considering what they sell. But, most notably, this guide offers a great way for the company to attract the interest of prospective customers who might be searching for information related to hearing aids through search engines. 

You should also consider doing something similar for your site by creating guides that can help users to maintain your products. And, as you can see, you’re not only limited to publishing blog posts. You can also provide videos and infographics that will help attract and hold the attention of people in your target audience.

Focus on growing your social media presence

As an online business owner, social media is an incredibly powerful tool that you need to take advantage of if you aren’t already doing so. But you should also take note of one grave mistake that a lot of companies make, and that is trying to be on every social media platform at once. 

Doing this is a recipe for disaster as you might not be able to dedicate enough time to each platform and this could have a detrimental impact on the quality of your content. It’s important to prioritize quality over quantity, which means you should focus on a smaller number of social platforms that you can use very well.

To select the most suitable platforms for your business, consider who your target audience is and try to think about where they’re likely to be the most active. For instance, if your brand is trying to appeal to a younger crowd, it would be better to have a presence on social media channels like Instagram and Tiktok, as these are two applications that are very popular among young people, and especially teenagers. 

But, if your company focuses on an older crowd, or you’re marketing to professionals, it will make more sense to use a platform like Facebook or LinkedIn to reach them. 

You can also research competitors in your industry and try to see which social media platforms they have a presence on and whether or not they’re getting good engagement from your ideal customers. Of course, what works for one company might not necessarily work for you, but it can definitely help to influence your decision on the best channels to choose.

When you’ve picked the most suitable social media platforms for your brand, make sure that you follow best practices for building a social media presence that will help grow your business. For example, you need to ensure that you consistently post engaging content that educates your audience and also prompts them to interact with your brand. 

You could also try holding contests, giveaways, or other competitions that will require people to engage with your business or share your posts if they want to win. Not only can this help to greatly increase your social media following, but it will also help to improve the general awareness of your brand.  

Develop lead magnets that are genuinely valuable 

A lead magnet is an item or service that is being offered for free in exchange for a prospective customer’s contact details. Examples include free ebooks, templates, consultations, survey reports, or product demonstrations. Lead magnets are great for growing your business because they act as incentives that help you to easily generate and catch more qualified leads who are already interested in what you offer. 

Before creating lead magnets, you’ll want to identify the pain points that your ideal customers are facing so you can solve those issues. To do this, you can use the techniques we mentioned earlier for finding relevant topics that your target audience would appreciate. So you can either look through customer queries, conduct keyword research, or check social forums your ideal customers are likely to frequent. 

Once you’ve identified your customers’ pain points and created lead magnets to address them, we would highly recommend branding them with your company colors and logo to get the best results. This will help to keep you on your ideal customers’ minds whenever they take advantage of your free tools, so you’ll be the first business they think of when they next need products or services like yours. 

And, once your lead magnets are finished, you also have to actively promote them to your target audience to increase the chances of getting more leads. One way to do this is by making posts on social media to tell people about your lead magnet and how it could help solve their pain points. You could also promote your lead magnet through email marketing by explaining its value to your subscribers, and including the resource or a link to it in your emails.  

To give you some inspiration, here are some examples of high-quality lead magnets other businesses have created to attract their ideal audiences and make more sales. 

Venngage is an online design tool that helps people create visual content like infographics, reports, or presentations. On their website, they have a collection of infographic templates and designs that their target audience is likely to find very useful. 

To access these templates, you must provide details like your name and email address. This is a vital exchange when it comes to lead magnets, as having your ideal clients’ contact details provides you with the opportunity to stay in touch, show them your value, and nurture those leads until they convert into paying customers. 

This is a tactic most businesses will be able to use. For example, an accounting company could create free invoice templates or a social media management platform could provide a free social media content calendar template.  

Finally, Enlightened Landscape Lights is a company that sells professional LED outdoor lighting solutions for homes and commercial buildings. They offer a free design consultation that allows prospects to book a call with them to discuss their outdoor lighting needs.

As you scroll down the page, you’ll also see that they’ve provided in-depth information about what will happen on the design consultation call. This includes the provision of a personalized design plan and a property evaluation that will give their designers more insight into the prospect’s needs, all for free! 

What’s impressive about their method is how they explain exactly what people can stand to gain from the consultation, so prospects will be motivated to sign up for the call. If you also want to offer free consultation calls for your products or services, you can learn something from the way they’ve created an entire landing page to promote this. It’s a great way to encourage your ideal customers to get in touch and will help you to grow your business. 

Summary

In this article, we’ve looked at just some of the online strategies and tools you can use to grow your business. From content marketing to growing your social media presence and developing valuable lead magnets, these are all very effective tactics that you should start implementing as soon as possible.

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By: Aaron Haynes is CEO and co-founder of Loganix.

Advertising Can be Even Easier Today

Marketing trends change all the time, and marketers have to be ready for them. To a certain extent, the marketers themselves will create these trends. However, they are also responding to what people care about, making it important for them to be aware of what their potential consumers want to see when it comes to advertising.

Commercial Videos

Video advertising has become even more important today than it was in the past. Obviously, marketers have always understood the importance of commercial videos of all kinds.

Television advertising was considered more prestigious than print advertising thirty years ago or so, even though people did still want to get ads in newspapers. The ads in newspapers were considered less prestigious than the ads in magazines, which tended to be more visual media for a lot of people. Magazines were less visual and featured fewer pictures in the past, but this did change in the next half of the twentieth century.

Today, people will care even more about videos, since videos are so easy to view. People are seconds away from being able to watch videos at almost any point, and they will watch a lot of videos throughout their days.

While some people will say that advertising of all kinds is much harder today than it was in the past, this is not necessarily true in every way. People do have the ability to shut out different types of ads using ad blocking software, but this does not mean that reaching people was a lot easier in the past.

Older Ads

People often just left the room when old television ads appeared. It was a well-known aspect of watching television in the past. A lot of people did not even look at the ads in the newspaper, unless they specifically wanted something. They usually did not casually start to look at them to see if there was any entertainment value in the ads, which is actually relatively common when it comes to the ads of today.

The people who see certain videos on social media might see those videos play automatically. They may or may not decide to get rid of the videos, especially because companies have the chance to get their attention fairly quickly. A lot of people might stay to listen, especially if the first few seconds of the video are good enough. The Toronto production companies can help corporations make video content that is this high-quality. 

People can pause and share and come back to the videos that exist today, which was not an option with the older forms of advertising on the television, which of course still exist today. Those videos may be more likely to be viewed online, especially because some commercials manage to become viral hits today.

The ads that are available now will also tend to be accessible at later points. People won't just see everything presented on one occasion on television, only to forget it later. New videos can really last for a while. 

How SEO Impacts Your Business

Companies like Firestarter SEO have changed the playing field with the way that they have focused on search engine optimization. SEO gives birth to many benefits that add value to your business to help you maintain an effective user experience that ensures that your business remains easily detectable in search. Creating high-quality content that is organic and that is the primary source of your website's traffic is a critical component that increases user engagement. Moreover, it makes it easy to attain high visibility and to be seen as a trusted source by highly recommended search engines such as Google or Bing. 

This article has summarized the key benefits of SEO that are a valuable tool to the growth of your business and that assure tremendous searchability and visibility. 

It Builds Trust and Maintains Credibility

Solidifying your brand as a hegemony requires you to have not only patience and effort but also compels you to offer practical and exceptional products or services that can allow customers to trust your brand. 

It Enhances User  Experience When Done Right

Quality SEO will enable you to assess and improve factors that affect new customers to come to your website. A simple yet informational platform makes it effortless for your customers to filter out what they like or do not like and it is a crucial element to creating a favorable user experience that ensues a successful website. Incorporating local SEO will also optimize your digital business and assure that customers find you handily and instantly. 

It Influences the Buying Cycle

One of the disadvantages of being a business owner nowadays is that customers have all the tools available to them to research products and services before committing to purchasing them. However, having quality SEO tactics such as providing information about great deals, new products, and added services will help your business reach new levels of success. This will result in a strong and positive buying cycle. 

It Is Cost-Effective 

Mastering SEO is a cost-conscious long-term investment that will be usable for years to come. When implemented effectively, you are bound to observe the substantial impact within the first year. Quality SEO allows your business to remain ahead despite the constant updates and trends that infiltrate the market. The best part of it is that you can quantify the success of SEO by using software that can track and analyze any correlation between problems that the business is facing and its success. 

High-quality SEO is a terrific opportunity to know and understand the web environment because it gives you a chance to stay in touch with all the changes that are always taking place and it can increase your competitive advantage tremendously. It is important to know and master all the elements that are fundamental to establishing your business' authority such as link building and what increased user engagement to optimize your content strategy. This way your business is exposed to vast new opportunities that ensure that it strives to be a leading product or service provider. 

Benefits of SEO for Your Small Business

Staying ahead of the competition can be challenging, especially when you are running a small business.  One needs to have the right knowledge and tactics for a business to succeeded and become known. One such strategy is the use of SEO.

As a small business owner, you probably know something about search engine optimization [SEO]. But if you are not yet sure how it can benefit your business, you could be doing your business some injustice.

Understandably, SEO isn’t exactly easy for most people, but you may want to consider it. Most small business experts agree that SEO is a fundamental element of any successful business. Besides, there are many SEO experts, such as Be Found SEO, who can help you with your SEO campaign to build your brand online and help your business rank high and attract customers.

Below are several benefits of SEO for your small business you may not have considered.

Build brand awareness

If people keep seeing your brand name on the first page of Search Engine Result Pages [SERPs], they will know of your existence and will remember you when they need a product or service you are selling.

Internet users will almost always prefer brands that search engines rank high, which is very important for small business since it helps them attain their goals much faster. Keep in mind that the right digital marketing strategies are vital even when you sell the best products or services.

More conversions and customers

The best thing about SEO is that it targets potential customers who are actively looking for a product you sell. Ranking high on SERPs ensures that these customers visit your website in large numbers, something that you might not achieve with other strategies.

SEO increases organic traffic to your website, and the right optimization strategies will only earn you more conversions. If a customer uses a search engine to search for a product you offer sees your website on the first page, they are likely to visit. And if your website provides value through content, you can be sure the visits will turn into sales.

Top ranking gives you credibility

As earlier mentioned, a good SEO campaign will rank your website high on SERPs. Not only does this make it easier to be found, but it also gives your brand credibility. When your website appears on the first page of SERPs, it gives the browser and internet users the impression that you are at the top of your niche.

Stay ahead of the competition

SEO helps you counter tough competition even when the competitors are bigger players. The key here is optimization, and you will be sure to beat them and attract more customers to your website. This is why it important to hire the best SEO agencies to get you to the best rankings and make your small business the number one choice for your target audience.

As you can see, SEO is a vital tool for small businesses to grow. While you may need to maintain your SEO efforts, you can stay there for a considerable amount of time once you are start ranking. Besides, the results of an SEO campaign are long-lasting.

Where SEO Fits Into Web Design

All website designers should incorporate SEO capabilities into the process of design from the very outset. SEO is not something you can easily add at a later date or just build in at the end of the design phase. It’s all very well having a brand new website that looks stunning, but if you want it to deliver in terms of organic search rankings and generating leads, then you need to consider SEO at every stage of the design process.

Here, we look at a few methods that any good web design agency should use to help improve your site’s visibility to users and to the all-important search engines. 

Visually Attractive, But Logically Structured

While SEO is important, that can’t be wholly at the expense of your website’s visual design. Your prospective customers have the whole internet at their fingertips; they are not likely to linger over a site that doesn’t immediately catch their eye or that looks like a lot of other sites out there. But that doesn’t just cover the fonts, graphics, and photos you present on your page.

Browsers, especially those with a specific end purpose in mind like finding information or buying a product, are looking for sites that are user-friendly, intuitive, and easy to navigate. They need to be able to find what they are looking for as quickly and logically as possible, or they’ll switch off and go elsewhere. So a website can’t just look stunning, it also has to perform well. SEO can help here. 

One of the fundamental principles of SEO is to have a site that is well structured.  Cheap website design often sacrifices the basics like this to deliver something that looks great but is confusing when an individual tries to navigate through it to find the information they need. One of Google’s measures used to calculate a site’s ranking is the length of time and how many pages viewers click through and stay on it. So if your website is logically organized so the browser can work through it intuitively to find what they need, then they will stay longer. 

Choose A Website Design Company That Understands Usability

Developing this theme further, it’s not just your website as a whole that will benefit from a clean, logical ordering. Each individual page counts too, and a good website design company will pay meticulous attention to this as well. Here, we’re looking at a number of factors. One of the key things is to understand why visitors are looking at your site and what they are hoping to achieve. Usually, that’s to find a certain piece of information or to complete a particular action. Your web designer should use your knowledge of this to remove all extraneous information and slick design features. They won’t dazzle consumers with a riot of color and different typefaces, or a host of graphics that will distract them from the task in hand. In other words, they’ll keep it simple! 

Another factor is familiarity. Of course, you want your website to stand out from your competitors, but visitors will quickly get frustrated if they have to search around for elements that they’d normally find easily. So there’s no harm in sticking to conventions such as having a navigation bar with a link to the homepage, links to your different product categories, and a site search option at the top, for instance. 

Thirdly, if you’re including a contact form or similar, don’t ask for information you don’t really need. Keep it as easy to complete as possible, or users will quickly depart. We usually only ask for the email address from visitors so we can get in touch with them.

You also need to make sure you are easy to contact, as this is vital in building consumer trust. Deepak Agarwal has discussed consumer trust in further depth, and it’s definitely worth reading up on more.

Good SEO Should Be Incorporated Into Ecommerce Website Design Too

To stand a chance of competing with online giants like Amazon and other large retailers such as Zappos, good SEO is a must. Ensuring the SEO is right will push your website up the search engine rankings, making it more likely that local, prospective customers looking for your product lines will find them online. There are a huge number of areas within any website design where SEO can be used to optimize both on-screen and behind-the-scenes elements.

A professional agency or SEO consultant will carry out effective keyword research and advise on how best to use them throughout your site. For instance, this might include ensuring that the meta tags for each page are properly formatted and aptly optimized to assist both website users and the search engines. It will also offer countless other ways in which your website can compete effectively with others when it comes to Google’s ranking signals. These might include ensuring your hosting platform has a valid SSL certificate – so users can safely enter sensitive data like credit card details and passwords. 

Another area in which a web design company can assist is in making certain your site works as fast as it possibly can. Not only is page speed a consideration for Google when ranking your website, but a slow site is also a definite turn-off for prospective buyers, who will typically look elsewhere if they can’t get to the page they want fast enough. In short, good SEO incorporated into your web design is not an option – it’s a must. 

How to Generate More Effective Leads for Your Business

It’s more important than ever before to find and convert qualified leads to your business if you want to survive in today’s highly competitive marketplace. We outline the exact steps below you should take to start generating the right leads for your business today.

Finding and generating qualified leads can seem like a difficult and overwhelming task if it’s something you’re not used to doing for your business. The right online leads generate sales if you can successfully convert them from visitors/readers to paying customers. But there’s no chance of a sale if you’re not generating leads to begin with. It’s the basis for online success when it comes to making sales and that’s why you can’t afford to overlook it for a second longer. Here are some of the things that you can do to get better at generating effective leads now.

Start the Process by Identifying Relevant Leads Via Databases and Other Targeted Online Sources 

Identifying the right leads for your business is one of the most important things you’ll need to do if you want to run a profitable one. If you want to go about making this happen, it makes sense to use industry and targeted databases. In different industries there are often particular databases you can pay to access. These will then help you in your targeting and marketing efforts, so don’t knock this option until you’ve tried it. 

When we first launched FemFounder.co in 2017, we used fashion and beauty industry databases to find prospects who could potentially be interested in our offerings. By researching and segmenting these potential leads, this approach helped us generate our first 5,000 email subscribers in the community.

Personalize Every Interaction and Directly Engage People to Start and Continue the Conversation

Building one-to-one relationships is the best way to build trust with those who don’t know you or your company. Directly engaging the right people will help you achieve more qualified leads. People need to be engaged in a direct way if you want to get their attention. Email marketing is one example of this and it’s still a very effective method when it’s done in a personalized manner. People often discount the effectiveness of email marketing in 2020, but that’s a big mistake. Email marketing still has one of the best ROI’s out of all digital marketing. In fact, the average ROI for every dollar spent on email marketing is about $42.00 according to Oberlo.com. Knowing this, email marketing is a low-cost strategy to build relationships with a targeted audience.

Host or Run a Giveaway to Reach More Targeted Consumers; Promote on Social Media and Other Free Outlets 

Running a giveaway is a great way to get people interested in your business and what it’s doing but it has to be done the right way. Let’s face it; we all like the idea of getting something for nothing. If you can run a giveaway that offers something that people genuinely want, people will sign up, share your posts, or do whatever you’re asking them to do in order to be in with a chance of winning the price. Giveaways should have a high-perceived value to attract the most targeted leads. Whenever we run a giveaway, the value of the prize is always higher than $250.00 to attract the most participants. 

We also promote our giveaways on Pinterest, Facebook, and Instagram to reach wider audiences for free.

Find, Create, and Implement the Right Digital Marketing Strategy for Your Business Type

The right digital marketing strategy will need to be at the core of everything you do when appealing to people and generating leads online. Places like cardinal digital marketing can help you with setting up the right approach if you’re currently feeling a little lost. Digital marketing isn’t easy and getting professional assistance can make a world of difference when it comes to finding success and increasing leads and conversions.

·       Your Digital Marketing Strategy: Define the Right Sales Funnel Outline for Your Business

Any digital marketing strategy begins with an outline. Here are a few steps to help you start the process:

·       Begin by identifying your ideal customer and where this person hangs out online such as what social media platforms, what blogs they read, and what influencers they follow

·       Create a value ladder of your offerings; start with the lowest cost offering

·       Map your customer journey, which illustrates how you move customers from your lowest cost offer to your highest cost offer

·       Design sales pages and emails that help sell your offerings

·       Develop marketing messages that resonate with that target audience

·       Ultimately implement a sales funnel that captures the right leads and moves them through from the top to the bottom, so they buy your offerings

Creating the right sales funnel with a robust digital marketing strategy takes research and time but it’s worth is weight in gold when done the right way. A strong sales funnel operates like a well-oiled machine that requires minimal maintenance.

Optimize Your Web Pages to Capture the Right Leads 

Generating leads is all well and good, but it’ll be for nothing if those leads aren’t being converted, so it’s important that they are qualified and are most likely to make a purchase.

It’s up to you to optimize all of your web pages if you want to ensure people actually buy from you the way you want them to. Optimization will help with SEO, but on-page calls to action will also be important if you want people to eventually pull that trigger and make a purchase. We recommend strategically placing calls to action and opt-ins throughout your website to capture email addresses. The top places for calls to action and opt-ins are a delayed popup, in the footer, in the right margin, an announcement bar, and even a separate opt-in page. This will help you capture emails to grow your business.

Generating effective leads and converting those leads is one of the biggest challenges businesses have to overcome online. If you can make the most of the advice we’ve laid out above, you should start to notice more positive outcomes for your business in this department.

Hone Your Online Presence To Maximize Profits

Digital marketing is more important than ever before for a new business. If you’re launching a new startup, be sure to develop an online marketing strategy to help make your launch a success. Continue reading to learn the best ways to build your online presence quickly and cost-efficiently.

In the digital age, starting a business is more complex than ever before, despite the low barriers to entry for many industries. The twenty-first century has seen a wealth of technological advancements emerge, with social media, cloud storage, digital magazines, and SEO taking prominence for any new startup. Taking your idea of a money-making venture and turning it into a fully-fledged business takes time, commitment, and effort. While you may be honing your business and marketing plans, you may be focused on funding, cash flow, and your financial forecasting. The idea of digital marketing and your online presence may take a back seat. However, it shouldn’t. Creating and launching a digital marketing strategy should be at the forefront of your new business.

Your online presence will end up being the face of your brand and will be the first thing that the millennial and Gen Z markets will see of your business. It’s vital that you pay attention to your website, your social media channels, and your online analytical prowess. You need to understand your niche market through the way you communicate with them, including where they hang out online. With the Internet being a vital medium through which to communicate, search for businesses, and receive news, it makes sense that you hone your online presence and digital marketing strategy for maximum profits. Here are our top digital marketing tips to help grow your business the right way from the start.

Ensuring Your Social Media Channels are Active

As a new business, you should have a Twitter feed, an Instagram page, a Pinterest account, and a Facebook account at the very least. These are the channels through which your potential customers will find and contact you. It’s vital that you update your feeds regularly and post relevant and meaningful content that can be shared and enhance your level of followers. The more shares your posts and images receive, the greater exposure for your brand and a more positive impact it will have search engine rankings. This is vital if you are to compete with your already well-established industry rivals.

As a new startup, you need to hone your branding, your market positioning, and your company voice. The best way to do this is via your social media channels. The millennial and Gen Z markets no longer want a stuffy corporate tone to greet them when making the first contact with a startup. They appreciate a more human, chatty voice to communicate with. This human level allows you to connect with your customer more and provide a better customer experience.

If a potential customer tweets you a query or sends a DM on Instagram, don’t ignore it. All conversations that you have with customers are in the public domain, so you need to consider your social media interaction as a public relations activity. The more professional, attentive, and respectful you appear, the more likely traffic will flock to your site. The key is to engage with your followers to build that conversation and trust while developing a community around your company.

Social media content and its quality can also dictate how many hits you can receive to your website. Facebook, Pinterest, and Instagram are great at referring potential new customers to your shop and services pages. Treat them as a form of free digital marketing and never neglect the potential impact on your profits. These channels are ultimately great to start conversations with your audiences.

Conducting Relevant Online Analyses to Refine Your Digital Marketing Strategy to Reach More Targeted Customers 

As a new business owner, it’s crucial that you understand your niche market. Don’t think that you can have a stunning website alongside active social media channels, and then expect the sales to roll in. You need a more nuanced approach to your online presence that’s targeted and resonates with your audience.

By developing a native ads network, you can source traffic revenues for your brand and optimize your algorithms for online targeting of your audience. Alongside Google Analytics and Google Tag Manager, you can develop a clearer picture of how long your potential customers stay on your site, the top referrers to your site, and the demographic of your developing niche. You will also be able to see where visitors are bouncing off your site—which is critical to building a loyal following. This data can help you adapt your digital marketing strategy to harness more of the market and convert hits into sales more readily. 

Designing a Website that Resonates with Your Audience

The website that your business utilizes is your little patch of the Internet. This is the face of your brand and should emulate your ethos and values. The design should be on-brand and make people want to click through to other pages. No longer can you get away with a simple and static Geocities style web page that looks like it was designed in 1997. Your website must be aesthetically pleasing to the eye, easy to navigate, and fully search engine optimized.

There is no point in having such a stunning website if no one can find it if they search. Organic hits are few and far between and you want to find new customers through alternative referrals. Good SEO means using Google’s Keyword Planner to find the right keywords and PPC techniques to enhance your website’s standing in the Google rankings. With enhanced SEO, you can be sure of leapfrogging the competition to ensure that your website is higher up on the first page of search results. You will just want to ensure your website’s SEO strategy adheres to Google, Bing, and Yahoo’s webmaster guidelines to prevent it from being penalized.

 When you have the hit—better known as a unique visitor”, it’s vital that you can keep the user on your site rather than deviating elsewhere. This is why you need fast upload speeds, increased bandwidth, and a top-performing web host. WordPress is the host that most websites utilize in the twenty-first century. It’s fully customizable, easy to use, you can create a really professional looking website even as a novice, and there are plenty of widgets to explore. However, we like to use Squarespace due to its beautiful templates that can be fully customized without writing a line of code. In fact, it’s the perfect option for visual web designers without coding experience.

With a website that is informative, interesting, and beautiful, you will portray a professional image and showcase your credibility. Bad grammar, dodgy spelling, and fuzzy or pixelated images do not set the tone for your startup and will drive your traffic away. You want your website to make the best possible impression when someone lands on it.

 Acquiring Feedback from the Right Customer Segment and Stakeholder Groups Online

Online feedback will make or break your business. If your customer service levels are high and you respond to queries effectively and speedily, the chances are that you can foster a bank of positive reviews. People are often reluctant to part with their cash on a newbie company. The reviews you generate will encourage people to take a punt on you. Price your product or service reasonably and go the extra mile to provide your customers with the best possible experience.

Add a free gift, offer free delivery, or give a discount on the next order if the customer follows you and leaves a review on Facebook, Google, or Yelp. If you do receive negative feedback, address it immediately, and respond to defuse the situation. Explain the issue, how you solved it, and the impact it has had on your future transactions. Showing that you have learned from a poor experience will help your customers come to their own conclusions when it comes to your reputation.

In the twenty-first century, it can seem more challenging than ever to make a success of your business both online and offline. However, if you can harness the marketing and sales potential of your online presence, you can future proof your venture and it will thrive. It’s all about creating a product or service and offering a customized and personalized customer experience that will have them coming back consistently.