Event websites are essential to branding. They ensure visitors and customers stay connected, informed, and excited about an event. An event website is also a tool to make sure your event makes it through concept, creation, surveying, and feedback integration. Keep reading to learn 3 ways to help your event website stand out from the rest of the competition.

Availability to add widgets to convey important pieces of information

With venue management software, event organizers would have to rely solely on WordPress, Wix, Squarespace, or Blogger to build their websites. Extensive time and skill would be required, ultimately sacrificing the time needed for marketing and engagement. Nowadays, coding skills aren’t needed, and venue management software also offers drag-and-drop options. You don’t need all the skills needed for website development like coding and SEO. You can,

• Arrange a list of key terms related to your venue in a categories section

• Insert photo or video galleries at a specific location on the page, and,

• Include a list of the most recent blog posts related to the venue and event

Attract web visitors with high-quality images

Services like Canva, Pixabay, and Photoshop allow anyone the opportunity to create high-quality images that attract visitors. Start with a template or layout, edit text and backgrounds, add icons, shapes, and other elements, and experiment with a range of special effects and filters. Most tools can be accessed with a basic, free subscription.

Knowledge of branding and color psychology will allow you to create stunning images regularly. You can also capture your own photos thanks to modern smartphones. Plus, visitors to your site will be attracted to large, stunning graphics and well-thought-out color schemes.  

Answer questions readers will have about the event

For safety reasons, visitors to the venue will want to know where they’re going, how they’ll get from one section to another, the costs of beverages, and even methods of transportation to and from the venue. Ideally, you can deliver the answers to the reader’s problems in a way that’s concise and powerful. Adding this to your website should be a simple way to get the most out of event management software. But it’s better if the software is also set up to allow custom CSS and HTML.

The venue itself and the history surrounding it should be revealed on the event website. So too should information about artists and performers and details about the cuisine. As an event organizer, consider sharing information through quotes, headers, text boxes, and call to action buttons. Your visitors should come away from each visit to your site knowing enough to thrive at your event without difficulty.

Building an event website is a critical step in successful event management. A website promotes the event and informs everyone of what’s happening and when. Venue management software gives event organizers like yourself the tools needed to plan, coordinate, control, analyze, and organize data and processes related to a venue.