A wife, mom, and now an entrepreneur, Nichole Wright created Satrell, a beauty brand where you’ll find exclusive products that will inspire creativity and expression.  What better way to show creativity and be expressive by way of immersion into this industry? The best way is to be FEARLESS and don’t worry about what others think.

Can you tell our readers about your background? 

I’m a finance professional from Charleston, SC, but lived in other parts of the United States.  I have a close-knit family, which includes a couple of entrepreneurs in their own right. I’ve always wanted to succeed in my personal and professional life, so I made that happen by receiving my Bachelor’s and Master’s degrees.  Now I get to utilize the knowledge I’ve gained in my business. 

What inspired you to start your business?

I was inspired to start my own business after watching the entrepreneurs in my family. Plus I enjoy the fact that I can be my own boss, explore my creativity, and be expressive. Building a beauty brand is what came to mind when I started looking at all the makeup and skincare products I’ve purchased over the years. The beauty industry has a wide selection of products, but at the same time, there is room to add my own innovations to the mix. Although women are beautiful with or without makeup, I love the fact that I can provide a product that will allow them to showcase their personalities in other ways.

Where is your business based? 

My business is based in Charlotte, NC. My products are currently sold online via my website. 

How did you start your business? What were the first steps you took?

I had to do thorough research to learn every aspect of the beauty industry before investing time and money into my new venture.  The first step I took was creating goals for my business. Without goals, my business would not exist because those goals helped me stay on track of what I needed to get accomplished.

What has been the most effective way of raising awareness for your business?

I used social media (Instagram, Facebook, Twitter, and Pinterest) and my website to bring awareness to my business.

What have been your biggest challenges and how did you overcome them?

The biggest challenge for me was trying to do everything by myself and fearing if people would like my products.  I overcame them by getting help from family, friends, and collaborators. I also stopped worrying about trying to make others happy because there is always something someone is not going to like and that’s okay.  

How do you stay focused?

I stay focused by not being around any negativity. I also figure out ways to maintain continuity of my brand and products as it relates to daily changes in the beauty industry and life. 

How do you differentiate your business from the competition?

I know I’m competing with brands that have been around for a long time, but my business offers high-quality products in diverse colors, long-lasting, hydrating, and moisturizing. I expect to thrive in this industry by listening to what consumers are looking for in their products.

What has been your most effective marketing strategy to grow your business? 

My most effective marketing strategy has been collaborating with an agency that has helped me increase the visibility of my brand via social media, influencer collabs, PR exposure, etc.  

What's your best piece of advice for aspiring and new entrepreneurs?

The best advice I can give is to stay motivated and don’t get deterred from your path.  

What's your favorite app, blog, and book? Why?

My favorite app is Calm because I like to reduce stress and anxiety. I enjoy blogs that focus on fitness/health and entrepreneurship because I want to remain healthy and learn of the challenges and/or accomplishments that entrepreneurs endured. I don’t have a favorite book, but I read anything that provides wisdom so I can carry those thoughts into my current situation.

What's your favorite business tool or resource? Why?

I don’t have a favorite business tool, but it comes down to me choosing a tool that is relevant and best for my business.  

Who is your business role model? Why?

There are a few business role models I admire, but one of them is Maya Angelou who was someone that wasn’t afraid to speak up.  One of her quotes I like is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” 

What is your beauty routine? What are some of your favorite products?

I start my day at 7:30 am, get in a workout, and eat breakfast. I use my homemade facial cleanser, moisturize my skin, and apply lip gloss (Satrell Beauty).  Before I started making my own skincare products, I was using Clean & Clear and Dove.  

How do you balance work and life?

It’s not always easy, but I make sure to set aside time to enjoy my family.  I especially don’t want to miss any time with my kids because they grow up fast. 

What’s your favorite way to decompress?

The best way for me to decompress is to get outdoors and walk around my neighborhood.  

How can our readers connect with you?

Readers can connect with me on Facebook, Instagram, Twitter, and Pinterest (@mysatrellbrand). They can also visit my website www.satrell.com and join the mailing list to receive 15% off their first purchase.