These days, we hear so much about social media marketing. There are countless online articles about growing your marketing reach by using Facebook targeting. There are huge developments occurring in the artificial intelligence algorithms that marketing companies are using to directly target very specific groups of people. While online marketing is of huge benefit to a business, it can be very easy for a small business to end up focusing so much of their attention and spending a vast amount of their budget on online marketing, that they end up missing out on traditional marketing techniques. 

While we spend a lot of our lives in the virtual world, there is still a real-life realm that we all inhabit. We all go places, use products, and services, and we all interact with other human beings from time-to-time. Traditional marketing is still as relevant as it ever was. It is important that businesses devote as much of their attention and budget to other forms of marketing, instead of putting it all into social media and search engine optimization. 

Link Your Brand To A Useful Product

There are many different branded products that you could give your customers free-of-charge as a way of thanking them for their sale. Think about creative items that you could include with your products or services that are relevant to what the customer has just paid for. 

These branded items would be very cheap to buy-in, and you could factor the cost into the actual service or the products that your customer is getting. 

A great example of this would be if you were running a car dealership, a garage, or any other business relating to vehicles, you could give free custom car air fresheners. Simply get some printed up, and then, whenever your customers see it in their car, they will be reminded of your business.

Write It Large On The Side Of A Bus

There are more and more cars on our roads each year. We all need to get somewhere, and the car is often the best way of getting there. In fact, people are taking jobs further from home and traveling more each day. 

On these longer journeys, they will often pass lots of busses, and bigger vehicles that have marketing space on the sides. Often, you might subconsciously catch a glimpse of an advert that you did not know you had seen. This handy marketing technique gets your message to a very large pool of potential customers. 

Don’t Overlook The Power Of Printed Media

Many people claim that printed media is dead. They talk about how we all just read our news articles online. And, while it may be true that sales may have dropped of traditional newspapers, they are still widely read among certain demographics. 

Newspapers and magazines remain a great place to place adverts for your business. They can reach a very wide audience, or, you can use local papers to focus your attention on potential customers who may be closer to home. 

Don’t Forget To Talk To People

There are many forms of marketing that involve you communicating directly with your potential customers. This means talking to them as they pass you in the street, knocking on their doors, or phoning them up. 

Although many people criticize this type of marketing as being invasive, it can still be very effective. By using the right language and approach it is possible to build up a connection and convert leads into sales. 

This type of marketing may seem a little basic in comparison to the more focused social media approaches, or even in comparison to email marketing, but it does allow you the opportunity to build a connection with would-be customers in order to bring them into your brand family. 

Billboards

Billboards are again a marketing tool that is very much still very powerful. Placing adverts onto billboards will create a very strong visual impression on any passing motorist. 

As our roads get ever busier each year, more road users will be exposed to this type of marketing. You could even use digital billboards that may allow you to implement videos in your marketing message. 

Conclusion

It is very important that as a small business owner, you remember that there are lots of ways that you can reach your customers. By investing in a wider variety of marketing techniques, you will be able to reach a wider range of people and build effective brand relationships with them.