Have you heard the saying ‘a picture’s worth a thousand words’? It’s highly likely because not only is it a popular idea, it’s actually true - at least when it comes to marketing. When people are quickly scrolling through social media, skimming through a magazine, or rushing by billboards, a great picture really can make the difference and get your marketing seen where the rest is ignored. With that in mind, let’s take a look at why photos are important in marketing so you can start using them well; read on to find out more. 

Photos Grab Attention

The fact is that people do tend to have short attention spans, and although we don’t have time to go into all the reasons for that, it’s definitely something to think about when you’re coming up with marketing ideas; if you want to catch their attention, you’re going to need to give them something that stands out, and a well-chosen photo is exactly the right idea. 

Interestingly, visuals are processed much faster than text by the brain, so a great image that looks wonderful thanks to technology like Uncrop AI can instantly draw attention and, hopefully, make someone pause long enough to look at what you’ve got to say and take notice of your message. 

Photos Help Tell Your Story

Storytelling is a big part of marketing, and photos can help you tell your brand’s story in a way that’s relatable and engaging - which is exactly what you want and need if you want people to see what you’re saying and buy what you’re selling as a result. And the great thing is stories can come from anywhere, like behind the scenes information or telling someone why a product is going to work for them and so on. You can really go in any direction you want to. 

And as for the photo itself, choose the right one and it can convey the right emotion, set the tone, and tell people things words can’t do on their own. You can easily use words to say something’s beautiful or high quality, but a photo will prove it beyond a shadow of a doubt. 

Photos Build Trust 

Human beings are very visual creatures, and they tend to trust what they see a lot of the time, so when you use a photo of your products, services, team members, vehicles, office space, and so on, it’s going to build credibility and trust. Plus, as time goes on people are getting more and more used to spotting stock photos, so doing something different will help you stand out and be seen as trustworthy from beginning to end. 

You’ll probably feel the same, but when you’re able to see that a business is real and that human beings are behind it and they’re all trying their best to help customers with the best products and services, you’re more likely to make a purchase, and if that’s how you feel, it’s highly likely plenty of other people are going to feel exactly the same; it’s your photos that can seal the deal.