Crush Your Competition: Building Your Biz with Publicity
Crush Your Competition: Building Your Biz with Publicity
Getting media coverage for your small biz can seem impossible when you don’t know what to do.
To help make getting media coverage for your business easier than ever before, we’ve created this PR mini-course.
When you enroll, you’ll get access:
A video that teaches you how to determine what’s newsworthy about your biz, compelling email subject lines, and how to craft a pitch for national media that actually generates results
A template that shows you how to pitch a byline to an outlet such as Entrepreneur.com or Forbes.com
Templates on how to pitch yourself for a morning television segment or a national radio show as well as how to pitch your products or services to editors and journalists
Line-by-line pitch template showing you exactly how to format your story
And more
"How do I get editors and journalists to listen to me? I keep trying and trying, but nothing works."
Sound familiar?
You draft an e-mail or pitch letter, and you make sure you have it exactly how you want it. Every word is chosen with care. Your confidence is off the charts. You have a list of 50 different editors at the top news outlets or magazines where you want to be featured.
You hit the ‘send’ button.
And you wait. And wait...
But you never get a response. So, you find ten more contacts, and a little more unsure of yourself, you send out ten new emails.
Once again, no response.
Now what? How can you get an editor to feature you or your product—let alone respond to a simple message? When will it be your turn to get the exposure you know can take your company to the next level?
The answer is simple. It can all start now—if you're willing to do what is necessary to succeed.
My name is Kristin Marquet. I’m the owner of the PR firm, Marquet Media, and I've spent the last decade helping launch or grow more than 300 small businesses just like yours.
When I first started out as a PR manager for a law firm, I didn't have any idea how to approach an editor or television producer, or how to write a pitch. All I had was a fancy bachelor's degree from a fancy school in English Literature and an entry-level staff job.
I used to be exactly like everyone else who didn’t know anything about PR. But I can remember the precise moment when everything changed…
During the first month of my entry-level job, I was sitting at my desk when one of the managing partners marched up to me and said he wanted to get some publicity for a "high-profile" case he was working involving a public official. He told me that he expected to get media coverage in the biggest news outlets in the country - like the New York Times, The Wall Street Journal, and Fox News. You name the publication—he wanted it.
I started to look over the case file he gave me, eager to read all about the details of this "high-profile" case. There was indeed a well-known public official involved. But the case was about a land dispute. It wasn't even interesting.
It was BORING.
I was so confused . . . I couldn't think of any reason any news outlet would possibly cover this. My stomach dropped to the floor and I started to sweat bullets. How was I going to pitch this to anyone?
After a few minutes, I calmed down enough and tried to figure out who to contact. I tried Googling the right editors' names, but couldn't find much of any help. (Remember, this was back in 2006 so social media was non-existent!)
After a full day of calling newsrooms and scrutinizing mastheads, I was finally able to get some of the contact information for the internal departments I needed. But that was only the first step—I still needed to draft my pitch.
I spent the next two days thinking about all of the facts and legal issues that the attorneys had given me and finally sent all my pitches out at 9:00 AM sharp. I must have contacted thirty people.
Sitting at my desk excited and nervous, I got an immediate response. I was practically giddy. Then I opened the email…
The message was a grand total of one word.
It said, ‘Pass’.
I am not kidding—that's exactly what it said. ‘Pass’.
It was the only response I received until 4:00 PM when I got a phone call from an editor. He asked me if I could get a quote from the public official.
"I'll have to check with the attorney in charge of the case," I offered.
He practically snorted into the phone. "Forget it then. My deadline is in twenty minutes. I don't care what the attorney has to say. That's not NEWSWORTHY."
And just like that, he hung up on me.
It was at that moment I realized I couldn't have been going about things more wrong if I tried.
Although this case was extremely newsworthy, I didn't know how to present it in a newsworthy manner.
No wonder I was struggling.
For so long, I'd heard that only publicists and PR managers who had very strong relationships with editors and journalists could get media coverage. But in reality, nothing could be further from the truth.
Once I unlocked the tricks of the trade and honed my pitches to make sure they were compelling and newsworthy, I started getting amazing results virtually overnight.
Ever since I started my own company, I’ve been able to secure that same amazing national media coverage for clients across all industries.
Throughout the years, I’ve had countless entrepreneurs ask me for one-on-one media coaching, but only a few can actually afford it.
But now, for the first time, in order to help everyone get the media coverage they deserve, I've created this masterclass.
The Nameless to Notable mini-class covers the fundamentals of publicity. While it would be impossible to show you all of the benefits this course offers, here's a small sample of what you’ll get and you'll learn after you buy:
A short training video with templates you can modify to pitch yourself and business to the media
How to develop a subject line that sparks the attention of an editor or television producer
What every single pitch you write NEEDS to include
An easy way to pitch yourself to television shows and the top podcasts in your niche
The simple way to pitch your e-commerce store to business or lifestyle media
How to craft your perfect media bio to pitch yourself as an expert and celeb in your niche