Business owners benefit from gaining a general sense of every skill that it takes for success. Even if you specialize in one particular kind of strength, you should aim to in some way, incorporate the others. Creativity can seem like one of the most difficult to gain. We tend to think that some people are simply born with that creative spark, while others aren’t. However, that simply isn’t true. Creativity can be learned, and here are some ways you can do that.

Work closely with your creatives

Most businesses rely on creatives in some shape or form. This might be easiest to see in your marketing efforts, be they outsourced or in-house. Try to get an understanding of their process by working more closely with them, even shadowing them for some time. Spending time around other creatives is perhaps the easiest way to find your own creative energies at the same time. This goes for things other than marketing, too. It can just as easily apply to product development, the sales team, and more.

Explore something new every day

Creative people do not look at what they know for inspiration. New experiences, information, and insights are the fertile soil that creativity grows from. For instance, you can start watching a new TED Talk every day, getting to learn a little more about a wide diversity of topics, many of which you may have never heard of. Even better is if you’re able to curate and keep growing a reading list of books, articles, and blogs on subjects that you don’t have a lot of knowledge in. Creative people are explorers, first and foremost.

Follow creative leaders

Business owners should always be looking for inspiration from accomplished leaders, both inside and outside of their fields. Even if their industry isn’t relevant to yours, paying attention to the blogs and writings of creatives like Travis Preston can help you start to see the mind behind some of the creative arts that you enjoy. You can get a perspective that you might not have had before, showing that there are intentions and strategies behind the creative arts that might previously seem inscrutable to you.

Learn a creative skill

Of course, if you want to try to unlock some creativity, then there is no better way than to actually try your hand at a creative discipline. There is all manner of online courses that help you try to develop new creative courses, such as Creative Live. These can provide safe spaces away from your professional life to workshop both ideas and skills with other learners as well as qualified teachers. You might find that the course you have chosen isn’t the best fit for you, but it can also help you find the outlet that lets you discover your creativity.

You may not become a master painter, write for the theater, or be a poet. However, that doesn’t mean you can’t learn and incorporate creativity in your business. Follow the tips above to fill in the gaps you might currently be missing.