How many times have you gone to a party and saw fantastic balloons with messages printed on them?

These look great and they are booming in popularity at the moment. People can print special messages on the balloons, they can have photos printed on them, or they can incorporate a mix of the two; the possibilities are certainly vast.

For businesses, this presents an exceptional branding opportunity! It could also be a selling opportunity too. But, have you ever wonder how the balloon printing process works? If so, then read on to discover how this popular party decoration goes from being a standard balloon to a unique and personalized printed one. 

The different types of balloons

Before we can delve further into the methods of balloon printing, it is first important to familiarize ourselves with the two different types of balloons that are available. These two types are as follows; latex balloons and foil balloons. The best way to describe the former is those balloons that we get tempted to pop with a pin! Whereby foil balloons tend to be more expensive and usually people purchase one of these as a special balloon, whereas latex balloons tend to be purchased in bulk. The reason why foil balloons tend to cost more is that they will last for several days, whereas you won’t get more than a day’s use out of a latex balloon. 

Methods of balloon printing

There are two different methods of balloon printing; screen printing and offset printing. However, the former method tends to be much more popular. So let’s reveal the process involved with screen printing first. This method is given its name because a screen is literally placed on top of the balloon. The ink is then forced through the screen. This method is highly effective because you are left with a thick layer of ink. This means that when the balloon is inflated you need not worry about the ink cracking or fading. The reason why offset printing is not as widely utilized is that this dense level of ink is not always achieved. This is because a cutout design is placed on the balloon and then the ink is rolled over it.

Therefore, the layer of ink is a lot thinner and thus there is the possibility that the image will be slightly faded once the balloon is blown up. Nevertheless, it is not all doom and gloom when it comes to offsetting printing because this is the more cost-effective method. Therefore, if you are looking to make some savings then the offset method of printing is a welcomed solution. You can also save money by selling your ink cartridges if you have any leftovers. Check out Sell Toner for more information on this. This ensures you don’t waste any funds on your balloon printing project.

Balloon printing possibilities 

Now onto the fun point; how balloon printing can be of use to you. As mentioned in the introduction, the possibilities at your disposal are vast. Furthermore, printed balloons are fantastic for an array of different occasions as well. When it comes to the different design options you can use words, phrases, personal photographs, and generic images.

All you need to do is have a look on the internet to see the wealth of options at your disposal. Companies themselves should have their own gallery too and so you will be able to gather inspiration. Aside from this, a lot of people tend to associate balloons with birthday parties and celebrations. However, they are suitable for a wealth of other events too. For example, they offer a fantastic opportunity in the form of corporate branding. If you are launching a new product or opening a new store, then printed balloons can provide the perfect finishing touch.

How balloons can be used in business

Balloons can be used in business in many different ways. As mentioned, they can play an important role when it comes to corporate events. After all, balloons are cost-effective yet they make a big impact. They are associated with happiness and they also make a big impression, standing out from the rest of the decor and decoration. This is exactly what you want when you’re going to have balloons that are printed with your company logo and information. This is a great way to advertise your business at events.

You can also use balloons as exciting promotional gifts. You can give these to people and they can pop the balloon to find the gift that is inside. This could be anything from a sample of your product to a discount code. Gift balloons have become very popular because they add excitement to the process of receiving a gift, and this is guaranteed to stick in your clients’ minds.

Of course, a lot of people are interested in balloon printing because they want to get into the business of selling personalized balloons. Perhaps you have a party store or an event planning basis? Maybe you are thinking about starting a business up? If you take a look at stores like Etsy, you will be able to see that a lot of people are finding it easier to open their own little craft and product stores today, so this is something that is definitely achievable. There are lots of different design inspirations and ideas online to help you get started as well. It would certainly be a fun business to get involved in.

So there you have it; an insight into the different types of balloons available today and how balloon printing takes place. You can opt for either screen printing or offset printing. The former offers better quality whilst the latter is cheaper. Therefore, it is up to you to deduce what is more important to you. And, don’t forget to consider the wealth of opportunities that are available with printed balloons – they are not just suitable for birthday parties, they offer so much more than that!