If you’re wondering how to get followers on Instagram to improve your social media marketing, you’ve come to the right place!

In its marketing toolkits, Instagram can be one of the most valuable business assets. But to get the most out of Instagram marketing, it’s important to ensure you’re properly strategizing. 

It would help if you focused on gaining Instagram followers first, and success will follow.

Let’s look at some of the best ways to go about that process.

8 Tactics To Increase Instagram Followers

We’ve compiled a list of eight strategies that you should employ if you want to increase your Instagram followers. Take a look, and then decide where you want to start!

1. Try Using An Instagram Growth Service

One great way to increase your following on Instagram is to employ the use of a growth service. This tactic requires some work at the front end, as it’s important to do your research in order to find a credible growth service that aligns well with your business and your account’s needs.

But how can you determine the best Instagram growth service for your account? 

It may involve some trial and error as you experiment with different options. However, one important thing to remember is that organic growth services are typically your best bet.

Use a growth service that doesn’t promote natural growth on the app. You may run into Instagram bots and fake followers, which jeopardize your account, as they violate Instagram’s community guidelines. However, if you steer clear of services that promise specific growth numbers and focus on organic growth instead, you’ll likely find great success in your Instagram marketing journey!

2. Optimize Your Bio

When Instagram users navigate to your account, they’ll first take a holistic look at your page to get an overall impression of your brand. And, one of the first aspects of your account that they’ll take in is your bio.

The bio on your Instagram page allows you to make a first impression on potential Instagram followers. It should be short and sweet - too wordy, and people will lose interest or not take the time to read it at all.

Your bio should give users an idea of what your brand is all about, so make sure it’s written in a tone that accurately represents the rest of your page. This is also a great place to include a slogan or a branded hashtag.

Overall, you want to raise users’ interest and entice them to keep looking at your page. Your bio is often one of the first places that users will hear your brand’s voice, so make sure it’s written in such a way that will turn curious users into Instagram followers.

3. Know Your Best Time To Post 

Did you know that Instagram provides insights and statistics for free to business accounts? This is a valuable feature on the app that we highly encourage you to take advantage of. As long as your account is listed as a business, you’ll have access to Instagram’s analytics.

Here, you can track the engagement on all your posts, comparing the success of various strategies you employ. One of the most valuable features from Instagram’s insights, however, is that the app will tell you what times your followers are the most active every day. 

Looking into your followers’ most active times on Instagram is a great place to start when determining what time to schedule or publish your posts. Start by posting based on your followers’ peak times of activity. Then, track which posts are most successful and dive into some trial and error until you determine a posting pattern that works best for your account. 

Once you establish the best time to post on your account, we recommend sticking to a routine. Your followers will come to know what times you post, and they’ll be on the lookout for activity from your account. 

This will increase engagement, which will, in turn, help to boost your account and get you discovered by more potential Instagram followers.

4. Post More Reels

These days, Instagram has a variety of posting options for its users. You can (and should!) post Stories, Reels, and IGTV videos in addition to the photos that you post to your feed. Having variety among the posts you publish will help keep users actively engaged with your account, and it’ll keep things fresh and interesting on your page. 

Reels are some of the most popular posts on Instagram right now, so your existing followers will likely be interested in seeing this style of content from you. In addition, Reels are one of the top ways to get discovered by new accounts on Instagram. So, if you want to increase your Instagram followers, Instagram Reels might be a great place to start. 

Instagram Reels allow you to keep up with trends and show your followers that you’re on track with your competitors. 

So, make sure that you’re participating in trends as soon as they become popular, and use relevant hashtags — this will also help to get you discovered.

5. Focus On Increasing Engagement 

We’ve mentioned engagement a couple of times now, but this is really one of the key elements to increasing your Instagram followers and finding success on the app in general. 

The higher your engagement rates are, the more inclined Instagram will be to promote your account to other users. 

This means that you should focus heavily on making sure your current followers are interacting with your account. You can do this by including engagement questions or calls to action at the end of the captions to your posts. You can also post stories encouraging engagement by including polls or question-and-answer stickers.

Another great way to see a surge in engagement is to host a contest or giveaway. When designing the rules for your contest, you can require users to comment on your post and tag friends, or you can even require entrants to repost your content to their Stories. 

User-generated content like this will help to boost your engagement rates, and it’ll help your account to be seen by more people - as your followers’ followers see the posts about your giveaway, they may be inclined to check out your account as well, leading you to a new set of Instagram followers. 

6. Strike Partnerships With Influencers

If you really want your account name to be seen by a high volume of Instagram users, then we recommend working with influencers.

The job of an influencer is to promote brands to their followers, and influencers are often regarded with a high level of credibility. Therefore, if a trusted influencer promotes your brand, you’re likely to see success from the partnership. 

There are different levels of influencers, so don’t be intimidated by this suggestion. If your brand is just starting, it may be a good idea to contact a micro-influencer. These users are paid to promote brands, but among a smaller group of people, often in a more specific niche. 

This is another instance where you’ll want to do your research! 

Look into influencers who are well-liked among members of your target audience. Then, determine which of these influencers seems to be at a level that aligns with your brand. 

Would you be better suited to work with a macro-influencer or a micro-influencer?

Once you’ve determined some influencers you think would be a good fit for your brand, reach out to them! It can never hurt to start a conversation, so take the first step and initiate a partnership. Once you have an influencer promoting your account, you’ll likely see some great results in follower growth!

7. Create High-Quality Content

This recommendation may sound like we're stating the obvious, but it can be easy to lose sight of occasionally. When you’re focusing on growing your account, and you have a lot on your plate, it may be tempting to start choosing quantity over quality — just getting posts published and moving on to the next task. 

But we advise you not to fall into this trap. Taking extra time to create well-made posts with good attention to detail can go a long way. As we mentioned earlier, users will likely look at your page overall before deciding to follow you. 

And, your potential Instagram followers will notice if your posts are high quality - this is something they’ll appreciate and want to stick around to see more of. 

Instagram is a visually-based app, so it’s essential that your account has a cohesive aesthetic and that each of your posts contributes something to your account. Constantly creating meaningful content can seem daunting, so we recommend batch-producing your posts. If you set aside time to be creative and develop all of your posts for the month at once, you’re more likely to create content that attracts users to your account.

8. Utilize Instagram Insights

We discussed this before with determining the proper time to post, but Instagram insights are a great way to improve your account overall and draw in new followers. 

There’s significant trial and error involved in the process of determining what type of content is most successful among your followers, and the analytics provided by Instagram will help you to navigate that process. You can experiment with different posting times, hashtags, caption lengths, post styles, or any other variable you’re curious about. And then, go back and see which posts were most successful according to the Instagram insights. 

There’s so much to learn about your account, especially when looking to grow on the app and gain more Instagram followers. 

So, a great place to start your Instagram growth journey is on the app itself. Take advantage of Instagram’s free insights, and utilize these as much as you can. It’s a good idea to master analytics the app provides before branching out to other growth strategies. 

Ready To Grow?

Instagram is one of the best tools to have in your pocket for social media marketing. 

So, no matter where you are on your Instagram journey, it’s always a good idea to keep looking forward and focus on follower growth. 

Whether you’re just getting started on the app, or you have an established following, we hope these tips will help you to gain even more Instagram followers and take your account to the next level!