By: Rosana Beechum

If you’re looking at starting up your own company, being in the know and having the right marketing strategies in place is crucial. To gain a customer base, you will need to think outside the box. While a website and blog can be a great way to connect with consumers, more and more businesses are taking the initiative of creating their own mobile app which can give you a clear and direct marketing channel. With that in mind, here are just a few reasons why every start-up company should have a mobile app.

Be Visible to Customers 24/7

As a business, it’s important that you’re there for your customers around the clock. While it’s impossible for you to oversee proceedings 24/7, having a mobile app allows your customers to connect with your brand no matter the time of day or night. 

Create a Direct Marketing Channel

Apps serve many different functions. Not only can they provide general information, apps can include news feeds, user accounts, prices, and more. One of the main benefits of creating your own mobile app for your business is that you can provide customers with all the information they need within an instant. What’s more, selecting push notifications means that you can get a closer direct interaction with your followers, giving your customers reminders about what products and services you have available. 

Rewards Your Customers

Instead of the old-fashioned route of collecting points on a card, why not make it easier for your customers by letting them receive rewards via your mobile app? It’s only natural that you will want to entice as many people as possible to download and use your app, so the more downloads you get, the more return customers you will receive. 

Builds Brand Recognition

As a start-up company, getting your voice heard can be a challenge. If you’re trying to compete with many other businesses, it can be all too easy to get lost in the crowd. Creating your own mobile app can be hugely beneficial when it comes to building your brand awareness.

While it’s important to come up with an app that is equipped with all the features your customers love, you need to make sure it’s well branded and designed correctly, meaning that the general public can clearly identify who you are. 

Improves Customer Engagement

Whether you’re selling flowers or operating a beauty business, it’s important that your customers can contact you. Having a help desk feature included in your app can make a big difference, enabling customers to get in touch with any general queries or concerns. Many customers prefer to communicate via text rather than phone, so having a space available for them to use on your app is crucial. 

Creates Customer Loyalty

One of the most important reasons to create your own mobile app is cultivating customer loyalty. With so many newspaper ads, Facebook ads, website banners, and billboards all around us, it can be all too easy for consumers to ignore the advertising platforms that surround us. Making a connection with your customers is vital and will show that you value and appreciate their custom. Creating a mobile app with your customers in mind is important, especially if you want to hold onto your following. 

The more people who use and love your app, the more 5-star ratings and reviews you will receive, helping to persuade others to get on board with your brand. However, as a business owner, it’s important to take all different thoughts and opinions into account. Knowing how to handle constructive criticism is a key trait that you should have. So, keep in mind that no matter how much hard work and dedication you put into your mobile app, there will always be some customers who aren’t satisfied with your product.

Building Your Mobile App

If you aren’t sure who to use to help create your mobile app, you may want to consider using companies like Appetiser. The company are known for its iPhone and Android app development, and by visiting the site, you can read up on what they do and the types of services they offer. You can receive a free consultation where you can share your ideas with the company, helping to turn your idea into a mobile app that can benefit your company.

No matter what sort of budget you have to play around with, you should seriously consider creating a mobile app that can be a great way to connect with your customers. With more and more people using smartphones, you can build a loyal and dedicated following within an instant, especially if your app is available to download on Apple and Android devices.

Standing out from the crowd and building brand recognition is key, so if you’re ready to get started, there are various companies that can help you create an exciting and engaging mobile app for your business.

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