The goal of any business is to make as much money as possible. Of course, there are other calls such as satisfying customer needs and fulfilling certain dreams, but none of this can happen without the money coming in. If you make plenty of money, you are given the opportunity to get so much done. In order to make lots of money from your business, you have to become more popular and gather lots of eyeballs. You can have the greatest product or service on the planet, but none of that will matter if nobody sees it.