3 Ways to Help Your Event Website Stand Out

Event websites are essential to branding. They ensure visitors and customers stay connected, informed, and excited about an event. An event website is also a tool to make sure your event makes it through concept, creation, surveying, and feedback integration. Keep reading to learn 3 ways to help your event website stand out from the rest of the competition.

Availability to add widgets to convey important pieces of information

With venue management software, event organizers would have to rely solely on WordPress, Wix, Squarespace, or Blogger to build their websites. Extensive time and skill would be required, ultimately sacrificing the time needed for marketing and engagement. Nowadays, coding skills aren’t needed, and venue management software also offers drag-and-drop options. You don’t need all the skills needed for website development like coding and SEO. You can,

• Arrange a list of key terms related to your venue in a categories section

• Insert photo or video galleries at a specific location on the page, and,

• Include a list of the most recent blog posts related to the venue and event

Attract web visitors with high-quality images

Services like Canva, Pixabay, and Photoshop allow anyone the opportunity to create high-quality images that attract visitors. Start with a template or layout, edit text and backgrounds, add icons, shapes, and other elements, and experiment with a range of special effects and filters. Most tools can be accessed with a basic, free subscription.

Knowledge of branding and color psychology will allow you to create stunning images regularly. You can also capture your own photos thanks to modern smartphones. Plus, visitors to your site will be attracted to large, stunning graphics and well-thought-out color schemes.  

Answer questions readers will have about the event

For safety reasons, visitors to the venue will want to know where they’re going, how they’ll get from one section to another, the costs of beverages, and even methods of transportation to and from the venue. Ideally, you can deliver the answers to the reader’s problems in a way that’s concise and powerful. Adding this to your website should be a simple way to get the most out of event management software. But it’s better if the software is also set up to allow custom CSS and HTML.

The venue itself and the history surrounding it should be revealed on the event website. So too should information about artists and performers and details about the cuisine. As an event organizer, consider sharing information through quotes, headers, text boxes, and call to action buttons. Your visitors should come away from each visit to your site knowing enough to thrive at your event without difficulty.

Building an event website is a critical step in successful event management. A website promotes the event and informs everyone of what’s happening and when. Venue management software gives event organizers like yourself the tools needed to plan, coordinate, control, analyze, and organize data and processes related to a venue.

Filling The Seats: Running A Great Business Event

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One of the biggest things you can do to increase brand awareness is a business event. Whether it's a conference, a corporate event or you are looking to negotiate a time slot in a trade show where you can showcase your products, a business event is an incredibly impactful thing, but only if you do it right! It can be a great way to drum up support from customers and clients alike. But what can you do to ensure that you are running a business event like clockwork, and getting the results you need?

Determine The Purpose 

What do you want to achieve with this event?

This means you have boil it down everything to a finite goal. Once you do this, you can push forward with the best methods to structure the event. Once you look at what you want to achieve, the budget can be determined, but also, you may realize how much extra help you will require.

And this means that you may want to bring in extra helping hands, crew scheduling software to organize the event or work with a staffing agency to ensure everything runs smoothly. But it all boils down to that simple purpose. And the purpose should only be a couple of sentences, but it really needs to get to the core of developing the company.

Detail An Event Plan 

After you've determined your goal, you have to have an understanding of the cost of the event, but as well as this, you need to figure out if you need any entertainment, who you are inviting, but also, the venue. The venue is crucial because this is how you will set the mood of the event. If you rent an oversized space, and not many people turn up, this doesn't help sell your company in the right way, but if the space is too small, everybody gets uncomfortable. These components will help provide the structure for the event. But also, planning the event timetable, as well as factoring in for last-minute problems can ensure a smooth day, with a backup plan in place. Remember to account for catering too, as this is easily overlooked.

Marketing The Event 

It's never too early to promote the event because you need to fill the slot as soon as you can. Once you have the numbers in place, this gives you a better chance of focusing on the event, but also, think about the audience.

If you're communicating with the public, there will be a different feel to the event. But if you are running a corporate event, it could very well be a bit more “stiff upper lip.” So when you are promoting the event, it's not just about the usual marketing methods, but you need to make the most of the speakers who are attending. You may find that the people that attend are followers of those speakers, and not necessarily your business. This gives you a perfect opportunity to bring other people on board. 

Running a business event is a great way to harness awareness of a brand, but like any day-long event, there are so many different moving parts. Ensure you get it right.