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Read MoreIf you are a creative clothing designer and have the passion to get others to wear what you make, you may want to start up your own Etsy fashion store selling your products.
Etsy is an online e-commerce platform that specializes in handmade and creative items. You can open your own online store on the platform, and you could go on to make quite a lot of money if you market and manage your business well enough. Your Etsy store could be a great jumping-off point for making a bigger and better business. Here’s a short guide on how you can start and run your very own Etsy fashion brand.
The first thing that you’ll need to do is to set up your shop. This is a relatively simple process. Don’t worry too much about the name that you choose, you can always pick the right name once you start to build your store. The name that you choose now be changed up until you open your store.
You may just be one person with a sewing machine and a dream, however, you can make your brand stand out. Etsy is the perfect place to do this because it is all about uniqueness.
Use a sew in label to make your branding and merchandise looking professional. Try and make your clothes distinctive enough to consumers. If you can use the same prints or cuts across a number of garments, then you will start to get a feel of what the brand is about.
Think about what makes your clothing unique. Is it the fabrics? Cuts? Silhouettes? Use this as a selling point for your products.
Wherever possible, you should use your branding on your page. Make sure you take advantage of every opportunity to upload images. Make your store as visual as possible.
People shop on Etsy because they want the personal connection that they can get from sellers on there. For this reason, it is important that from the very outset, you engage with customers. Reply to messages directly and always take the time to thank people for their orders. When posting items out, you should add a handwritten note in the parcel.
Just because you are creating fashion items for sale on Etsy and not running a big business doesn’t mean that you don’t need a business plan. While you are may not need a formal business plan as you are not looking for external funding, you should have an idea of where you want to take your business and what you will need to do in order to get there.
Start-up costs are fairly minimal in comparison to other businesses, however, you should always make sure that your prices reflect the cost of materials, the time it takes to make them, as well as any sellers fees that needed. You will also want to include profit on top of that. By understanding these numbers, you will be able to ensure your Etsy store is profitable.
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