Launched by female founder Jessica Yen, Surfers Jewelry’s clever cuff gives the most practical thing on your wrist a much prettier place to live.

You’ve chosen the outfit. Found the earrings. Swapped the enormous everyday tote for a bag that doesn’t contain three receipts, a snack, and an unexplained toy car.

With a chunky chain and a vibrant blue centerpiece, the Blue Howlite Chunky Choker easily gives wardrobe staples a fresh perspective.

Some products you try because they look good on paper; others quietly become part of your routine. After all, they feel good to use. Key West Aloe’s Coconut Moisturizing Lotion and Coconut Bath & Shower Gel fall into the second category.

The traditional work wardrobe was built around a fairly predictable day. You got dressed, went to an office, stayed there for most of the day, and came home. For many women, particularly founders and business owners, that day barely exists anymore.