Modern ambition.

For Women Who Are Building What’s Next.

FemFounder is a modern media platform for ambitious women building powerful businesses, knowing what matters, ignoring what doesn’t, and being just self-obsessed enough to bet on themselves.

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Featured Articles

Big Ideas. Practical Tools. Real Progress.

Growth
Sierra Troitsky Planned Full-Service Design Only; Her Clients Asked for More Specific Help
Sierra Troitsky Planned Full-Service Design Only; Her Clients Asked for More Specific Help

Sierra Troitsky opened her design business with a clear plan, and her first months of inquiries changed it. She describes the plan this way: "I started my business with the aim of providing only full service design work, doing everything from initial concept to final styling." The requests that reached her were different, and her answers below cover that shift, what she has changed in response, and what she is still working out.

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The Next Era of Women-Led Wealth
The Next Era of Women-Led Wealth

The most interesting shift in women's entrepreneurship isn't simply how much money founders make. It's how much control they keep and what that control makes possible.

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You Don’t Need More Content. You Need More Reasons to Matter.
You Don’t Need More Content. You Need More Reasons to Matter.

There is an enormous amount of advice telling founders they need to produce more. More posts. More video. More newsletters. More platforms. More personal branding. More behind-the-scenes content. More repurposing. More visibility. The assumption is that if people see enough of you, eventually you become important to them. I am not convinced that is how authority works.

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Style & Beauty

An edit of what to wear, what to use, and what’s worth your attention.

Style & Beauty
The Earrings That Make Getting Dressed for Work—and Going Out—Feel Effortless
The Earrings That Make Getting Dressed for Work—and Going Out—Feel Effortless

From understated pearls for the workday to sculptural gold for evenings, Astor & Orion offers two compelling reasons to rethink your everyday jewelry.

I've always believed that the right accessories can do more for an outfit than another piece of clothing. A simple black top, tailored trousers, or even a basic sweater can look completely different with the right pair of earrings. That's one reason I've become increasingly selective about the jewelry I wear.

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The Thoughtful Skincare Edit: Beauty Finds That Put Skin First
The Thoughtful Skincare Edit: Beauty Finds That Put Skin First

A good skincare routine doesn’t necessarily need more steps. Sometimes, it simply needs better ones. Make room for products that address a specific concern, feel good to use, and fit naturally into everyday life.

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Three Cute Winter Accessories That Make a Simple Outfit Feel Finished
Three Cute Winter Accessories That Make a Simple Outfit Feel Finished

I like simple clothes. A good sweater, black trousers, and a coat that works with almost everything make getting dressed considerably easier. But once winter settles in, even a favorite outfit can start to feel a little too familiar.

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The FemFounder Edit

Know what matters.
Ignore what doesn’t.

Business, money, style, beauty, and the occasional beautiful distraction. Considered for women who have opinions, high standards, and a healthy obsession with building a life on their own terms.

FROM THE EDITOR

Hi, I’m Kristin.

I've spent nearly two decades building brands, shaping stories, and learning that knowing what to ignore is just as important as knowing what to pursue.

I care about good ideas, good taste, and building a business that doesn't consume your entire life. I also think women should be a little more self-obsessed—selective with their time, protective of their standards, and perfectly willing to bet on themselves.

FemFounder is my edit of business, entrepreneurship, style, beauty, and everything worth knowing when you're the one in charge.

KRISTIN KIMBERLY MARQUET
Founder & Editor, FemFounder

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