Modern Ambition Looks Different Here
Business, style, beauty, and the things worth knowing when you're the one in charge.
Style & Beauty:
What you wear. What you use. How you show up.
Business:
What you need to know to build, lead, and grow.
FROM THE EDITOR
Hi, I’m Kristin.
FemFounder is an editorial platform for women building businesses, brands, careers, and lives on their own terms. We cover what to wear, what to use, what to know, and the decisions that shape the way ambitious women actually live and work.
KRISTIN KIMBERLY MARQUET
Founder & Editor, FemFounder
À La Glow, Evea, and Ballou Family Apothecary are taking very different approaches to beauty. The thing they have in common? Making a case for a smaller, better bathroom shelf.
Something odd happens with beauty products. They multiply and multiply.
One moisturizer becomes a moisturizer, serum, oil, eye cream, mask, and overnight treatment. The edge of the bathroom counter disappears. The medicine cabinet becomes a minor storage problem. And somehow, despite owning more, we don’t necessarily enjoy our routines any more than we did before.