Media Landscape Changes in Recent Years

Knowing what connects people can be difficult to do. However, knowing that is a great skill to have, in particular, if you're in the entertainment industry. This is the challenge faced by production companies around the world, including Brian Garden Media, as they continue to target the youth demographic. 

Changes in the Media Landscape

When your target audience is a younger generation, you need to stay on top of more than just what interests them. You need to understand how to youth of the day take in media, as well as what interests them. At one point, that may have meant watching South Park on a non-traditional network. Other times, the shift may have been towards premium networks. Either way, it's important for a CEO and media company to truly understand these changes.

Today, the shift has been viewing shows through non-traditional mediums. These include streaming services, entertainment through apps, and even user-uploaded platforms like YouTube. This means that to survive as a production company in the modern age, you need to be in tune with both platform changes as well as changes in the types of shows that young people are interested in. 

How Do Modern Media Companies Adjust to the Modern Era?

CEO Brian Graden, brought Brian Graden Media onto the scene in 2013. The first thing that BGM found major success was with Joseph Gordon-Levitt. HitRECord won an Emmy, as its own unique form of the variety show. Essentially, it was a project to bring creators together to showcase short films, cartoons, and other forms of artistic expression. It was a media source that connected users to the production itself, demonstrating how you can think outside the box to find a new generation of viewers. 

Being on the pulse of entertainment that excites young people and makes them feel connected is difficult to do. However, it's clear that if you're able to do this then you will find longevity within the industry.