Entrepreneurs often feel like they don’t have the time or concentration to look after their fitness. Going to the gym feels like too much of a chore, but having a personal trainer can help with this. They’ll keep you motivated and help you look after your fitness.
Read MoreThinking about starting your own business? It’s a huge move, filled with excitement and, let’s be honest, a bit of fear too. For those of you perched on the edge, trying to decide if it’s the right moment to jump into entrepreneurship, this post is here to help you figure out if it’s your time to shine.
Read MoreIn the entrepreneurial journey, where challenges loom large, and the path often seems steep, embodying sway and grace, coupled with an unshakeable sense of self, becomes indispensable. As we unveil the second issue of FemFounder magazine, our focus is on the essential skills defining a successful female entrepreneur: negotiation, personal branding, and the inherent power of navigating business landscapes with a unique blend of strength and elegance.
Read MoreHey there, future Edupreneur! Ready to make your training company stand out like a neon sign at a nunnery? Buckle up because we’re about to infuse some pizzazz into your edu-venture, turning it from “just another one” to “the one.”
Read MoreHave you ever noticed your favorite products used in films or on a television show? They aren't there by accident! This process is commonly known as product placement.
Usually placing a product in a movie or TV show is done in exchange for a significant payment, or commitment to finance a portion of the movie or TV show. However, there is another way to get your products featured without paying a huge price.
Very often, celebrities and publicists will agree to use, review, or endorse a product through nothing more than providing a free sample or a gift.
The key to success is finding the right people to contact. You can find the right celebrity manager, agent, and publicist contacts by subscribing toWhoRepresents.com or IMDB.com for a small monthly fee.
If you’re in the fashion, beauty, health/wellness or another related industry, bloggers can be more influential than magazine editors and celebrities, which is good for you.
Bloggers are generally more approachable and accessible than magazine editors and celebrities.
If you approach a blogger and they like what you offer, then they will probably share your products with their readers and followers. You'll probably just have to send a sample. And if you connect with the right blogger, they could send a huge amount of traffic to your site and bring you instant sales.
Thinking about hiring a PR firm?
Before you do that, consider these top tips to make sure you make the right hire. The wrong PR firm can cost you thousands of dollars and a lot of wasted time in the long run.
1). Before you do hire a PR firm, decide what your goals are both for the long term and the short term. It's important to know whether you need to build brand awareness, generate more sales, attract investors, hire and retain better talent, or simply send more traffic to your website.
2). When searching for the right PR firm, speak to all of the people that will be on the team managing your account. It's critical that you get along with those people and trust them to do the job. If you don't like or trust the people on your team, then it's not going to work.
3). Ask to meet with the team leader and for a strategy based on your company's needs. Some agencies will give you a generic template they use for all new business, and others will meet with you face-to-face to discuss the strategy.
Although I don't provide custom proposals any longer, I still meet with the prospective client to discuss their objectives and verbalize the strategy to ensure we are the right fit and I can provide value. If they're based in another city or country and I can't meet them, then I will schedule a series of Skype meetings to make sure we all feel comfortable working together.
4). When you're scouting different PR firms, you want to consider the size of the firm. The bigger the firm, the bigger the monthly retainer will be. If you have a $3,000 per month budget, you may want to considering a PR consultant or a smaller boutique firm that specializes in media relations and in your industry only.
However, it's important to note that if a boutique firm has two or three people on the team but offers 10 different services like event production/runway show production, video production, graphic design, social media marketing, branding, media relations, celebrity placement, influencer marketing, email marketing, and digital advertising, then it's safe to say that those in the firm aren't experts in all areas. I'd question how proficient they really are.
As someone who owns a boutique PR firm with a very small team, I know from experience that we can only have expertise in two or three core areas. We only offer services in media relations, branding, and retail sales strategy. And here at FemFounder.co, we only offer media relations and branding strategy services.
If you decide to go with a mid-to-large sized firm, then you'll pay at least $15,000 per month. So you need to decide what your objectives are and the resources you need.
FemFounder is a one-stop shop for creative entrepreneurs and small business owners who need PR, Instagram, Pinterest, and email list building help.
