An optimized, aesthetically-pleasing website that is easy to navigate is the key to getting traffic and increasing click through rates. Continue reading to find out how you can create an on-brand website that attracts your ideal customer.

With the abundance of people using the internet, and with how many of those people are making their own websites or blogs, it can be incredibly difficult to make your own website a successful one. With the sheer quality of people creating online content daily, it can be very easy to get lost among the crowd, leading to your site getting little to no views. 

However, the reason your site may not be getting noticed isn’t necessarily because it’s a bad site, but more due to the fact that you’re not implementing the best techniques to optimize your content and give it the best chance to attract a wider audience. Here are some of the top tips to help your website stand out from the crowd. 

Use a Good Web Host that’s Reliable with Minimal Downtime

A web host is a platform where your website will be published, as well as where the design and functionality of your website can be made, such as Squarespace, Wix, or WordPress. You want to ensure that you’re using a great web host from the get-go, as a good host will ensure that you have a wide potential audience base, while also giving you the best tools to create a stunning website, as well as making sure it’s running smoothly and securely. It’s important to do your research and find out which web hosting service is right for you.

Find a Niche with an Active Audience Online

Every person and their dog has a personal blog, and there’s nothing wrong with that. It can be nice to have a personal space where you share your feelings, ideas, or articles, but if you’re looking to reach a wide audience, it may we worth doing something different. Adding an interesting niche or hook to your website and content can be just the ticket to make it more appealing for people to read, as people are constantly looking for something fresh. If you’re unsure what else you can do, there’s plenty of website ideas you can explore online. When we started FemFounder.co, we knew we wanted to cater to female entrepreneurs between 30 and 50 located in English-speaking countries. After we carved this niche, reaching and connecting with those people became very easy.

Choose a Good Domain Name and Purchase All of the Extensions

Your domain name is critical in helping you reach a wider audience, so because of this, a lot of time needs to be taken when considering your options. You want a domain name that relates or even matches popular key terms and Google searches related to your website’s niche. This will help you rank on Google, which will make you more likely to get more views. It’s important that you choose a domain that’s easy to remember and even easier to type to make it more searcher friendly.

It’s also a good idea to invest in your domain name and pay for a premium one, as this can make you look more professional. A lot of web hosting platforms will add a URL extension to your domain, such as ‘Domain.wordpress.com,’ for WordPress, which can put viewers off. Domains aren’t too expensive and can be a great investment to help make your website grow. You can purchase the .com, .co, .info, and .biz extensions to ensure no other company grabs your domain name.

Choosing the right web host from the outset is pivotal for any website owner. A top-tier web hosting service lays the groundwork for reaching a broad audience and equips you with the advanced tools to design an impressive and engaging website. Additionally, this plays an important role in ensuring your site operates smoothly, offering visitors a seamless and secure browsing experience.

Beyond the basics of uptime and bandwidth, a great web host provides robust security features to protect your site from threats, efficient customer support to promptly address issues, and scalable options to grow with your website. Investing in a quality web host is investing in your site's future success, ensuring it remains accessible, fast, and safe for everyone who visits.

Use the Right Layout, Colors, and Type Faces 

Things such as your website design, fonts, and color scheme can be far more important than you think when it comes to attracting more viewers and readers. You may think your website looks pretty or slick, but your color choices may be giving off psychological vibes that may not suit your product. 

In fact, color psychology is important in business, especially in advertising, and each color can impact a person’s viewing and buying preferences. For example, black better suits luxury products as it’s a powerful color, while blue is seen as being trustworthy, and green is more of a relaxing color due to it being the easiest for the eyes to process. It’s vital to learn how color works to find the best scheme for your website.

If you’re looking for more website design tips, visit Marquet-Media.com.