Once upon a time, lead generation could be done by filling out a printed form on the spot in a store. However, with the rise of the internet and digital marketing, the way users interact with the process of buying a service or product has also changed. This means that a user can now operate autonomously and the purchase steps may not be clear and they may not be able to turn a contact into a lead, making the collection of customer data even more complicated.
Fortunately, marketing automation has already developed strategic leads retrieval applications, and the companies that use it make a profit by increasing their customer base. Now, marketing actions are not general, massive and impersonal, but aim to appear to the right buyers and develop strong relationships between company and customers - and in 2020, customers need to feel more trust than ever before.
Better budget management
In addition to increasing revenue through the trust relationship, companies can make a significant profit in managing advertising costs, as the actions are aimed at an audience that is already in the first stage of attraction. This audience is also already to some extent familiar with the company and its services and is in the process of thinking about the final market. This makes marketing automation actions even more effective. If you have decided to implement lead generation actions in your company, it is good to choose the right partner who can bring results using all the means of your corporate communication, balancing the marketing strategy and increasing sales.
Shake things up in 2020!
So, you will see what topics you need to cover in the first phase. Keep a record of all the content you have published in the last year and study recurring topics. It is advisable to divide your content into the following categories:
Type of content
Audience category
Campaign/goal it serves
Date of creation
Based on this list you will see which content serves your goals and which holds you back. Also, if an article or page has a lot of traffic, but its content is outdated, you can update and republish it. This is a very good practice, especially when you feel that you have said it all!
Make sure you promote your company in the right place at the right time! Now more than ever, you need to rethink strategies to focus on what is important. It’s also vital that your content appears in search results or even appears in the right place at the right time so people can reach you. So, your audience will treat you as a reliable source of knowledge and information and of course will advertise you to their friends. Do not forget the success of influencer marketing in recent years or the old fashioned "word of mouth"! Again, all down to excellent communication.
For a successful Content Marketing strategy, you need:
To know who you are addressing
To organize your content wisely
To create a content calendar to better organize your content
The content you create is the only "tool" you have in your hands to bring the audience to your website and increase traffic, leads, and your customers. Give it the importance it needs!
How else to communicate?
Utilize your internet to the best of its ability. Infographics simplify any large amount of information with a creative aesthetic, which is why they are always interesting - statistics, surveys, and information on any field are presented in a way that is easy to share, more understandable, and more attractive too. As a matter of fact, an infographic is shared three times more often on social media than other types of content according to online research which is why you need to start designing this year!
Designing an infographic is an art form, so many elements must be taken into account in its design and maybe even hiring someone to assist you with it could be beneficial. For example, the use of white space is considered necessary to give a sense of simplicity and organization. In many, the content is also divided into color sections, so that the categories are clear. Each category should have its own title and use a clean font. Once you find new ways to connect, including email, you can reconnect with your client base and change things up to communicate more effectively following COVID-19 and counteract the destruction of the economy.