If you’re looking to start a new business venture this year and want to make a positive impact on your local elderly community, consider starting a residential care home. Residential care homes provide a supportive community for the elderly to live and thrive in their older years in a structured way.

This type of business is perfect for those individuals who may need extra help with personal care but don’t require round-the-clock medical assistance.

Here are some tips for entrepreneurs who are considering getting into the care home business.

How does a care home differ from a nursing home?

It’s important to first note the differences between a residential care home and a nursing home. At a care home, the residents will have all the perks of living independently (without being alone), but with the added support of housekeeping, medication management, and 24/7 staff on call to help in case there’s an emergency. Staff can also provide any necessary assistance with doing regular errands/chores, eating, bathing, or using the toilet. Residents will also get to participate in social events and activities with others who live in the home.

Conversely, a nursing home is for those who require specialized medical assistance and cannot take care of themselves or live independently any of the time. Both types of facilities will require quality care home supplies to operate effectively. Now that you know the difference, here are some things to consider before starting your own care home for the elderly.

Assess the Demand in Your Local Market to Ensure there are Enough Potential Patients and You Can Turn a Profit

Before starting a residential care home, you need to consider the local demand for that type of facility. Is there a high population of seniors in the area? How many care homes are within the area, and what are their capacities? How many new clients can you possibly bring into the facility every month and year? Determine the need for another facility in your local area to ensure that there are older people who could benefit from a care home. 

Check Out the Competition to See Where the Market Falls Short and Your Center Can Grow

Now it may sound strange to refer to other care homes as competition, but it’s important to assess other care homes that are in your area to see what they are offering and where they fall short. If an older adult is considering moving into a care home, you want them to choose yours. Find out what types of services your competitors are offering, and how the quality of life is. Determine whether you think you could provide a higher standard of living, or potentially look at another area where the demand is higher, and the competition is lower.

Create a Business Plan with a Robust Marketing Strategy and Comprehensive Financial Projections for Outside Funding

As with any business, you need a business plan to ensure you stay organized and on track. If you’re going to use the plan for yourself, then it doesn’t need to contain 100 pages. The business plan should include your chosen location, how you’re going to fund the initial start-up costs, a marketing strategy, branding, potential suppliers, etc. 

However, if you’re applying for any loans or try to secure an investment to finance your care home, you’ll need to provide a polished business plan to have your loan or investment funds approved. In most cases, you will need to have a complete outline for how you plan to start, scale, and maintain your care center.

How to Start Moving Forward

You will also need to meet a range of criteria to be fit to operate a care home. The requirements will include capability, financial standing, qualifications, physical and mental health, and more. Each state has its own requirements to meet.

On top of that, once you open your home, you must meet a range of quality and safety standards regarding resident care, on-site equipment, and staffing. There is a lot to deal with logistically to start up and maintain your care home, but the positive impact you will have on the lives of the elderly in your community is worth it.