Spinning a Digital Web with a Solid Online Presence

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A solid online presence will transform your business. This isn't a hollow statement; it's a guarantee. Paid advertising, social media and catering to the audience are tried and tested methods with impressive results. So consider these as you begin weaving your digital web!

Don't Neglect SEO

Search Engine Optimization is perhaps the most important strategy when it comes to online presence. Around 97% of customers search online for products and services. SEO methods like these, https://tessa.tech/virginia-seo/search-engine-optimization-virginia/, helps them connect with you. Through methods such as keywords and phrases, simple URLs, and even image descriptions, a search engine like Google will associate content with searches from users. 

Invest in PPC Advertising

SEO can be implemented at no real cost and almost for free. Despite this it is very powerful. However, the one drawback is that the effects are cumulative and it can take a while to yield results.

So how can you improve your social media and online presence? On average it takes about seven interactions for a user to become a customer. Pay-Per-Click ads boost SEO. Using keywords and other data, PPC ads are shown based on search results. This connects with customers much quicker. 

A Solid Online Presence with Social Media

The easiest way to get online is with a social media account, which can be done for free and quickly. There are many platforms to choose from, but Facebook, Instagram, and X are the biggest. X alone has around 6 billion visits each month. Here's how to grow a social presence:

  • Identify the target audience and create posts based on their expectations.

  • Increase engagement with videos, posts, comments, and polls.

  • Get creative with hashtags for campaigns and attract new customers.

Social media opens up your business to an almost limitless potential of customers. Additionally, each platform has excellent tools for advertising. Unlike SEO and PPC, you can laser-focus ads/posts to a very specific audience using various social media advertising functions.

Keep an Up-to-Date Blog

Social media is excellent for focusing on and engaging with a specific audience. But what about finding your business details? If you haven't yet, then create a blog. You can do this quickly and easily without much cost. Wordpress, Wix and Square are recommended when starting out. These offer tools for SEO, ads and connecting to social media. You can also optimize for mobile devices, which will help since around 65% of web users find services using their smartphone.

Think About the Audience First

Engaging, relevant and targeted content is key when developing a blog, creating social media posts or publishing YouTube videos. Content should aim to generate leads, and curated content does indeed help, with 29% higher conversions. However, all content must be what the audience wants. Focus on creating content for your core audience instead of smaller segments within. Content for everyone appeals to no one! Focus on quality and not increasing followers.

Summary

SEO and PPC campaigns will help develop a solid online presence and attract the right customers. Social media offers many tools you can use to engage with various audience. However, quality content for your main audience will help retain core customers.