Marketing Trends: Common Mistakes Companies Make With Their Digital Marketing Efforts

Do you want to make sure your potential customers and clients can find you easily? If so, you need to think about the internet. Because so many people use the internet when they are looking for products and services, this is where you need to focus your efforts.

That is why internet marketing has become so important during the past few years. Even though you probably have a functional website, digital marketing involves much more than that. You need to pay attention to a few common mistakes people make when they focus on digital marketing. What are a few examples?

Focusing Too Much on Keywords

One of the biggest mistakes people make is focusing too much on keywords. You do need to focus on keyword research regularly, but you do not want to overuse these terms in your writing. Otherwise, you could get punished by search engines for stuffing them. Instead, you should focus on density and the quality of your content overall. Then, as long as you use the right terms in the right place, it should take care of itself. 

Not Thinking About Technical SEO

When people think about search engine optimization, they usually think about on-page SEO and off-page SEO. Even though this is important, you also need to think about technical SEO. This refers to how easy it is for search engines to categorize the content you are publishing. If you did not think about technical SEO, it might be too hard for search engines to categorize your content. Therefore, this could impact your overall ranking. Make sure you think about technical search engine optimization. This matters for digital marketing as well. 

Losing Sight of the Forest in the Trees

Finally, a lot of people lose sight of the forest when they are focusing on the trees. What this means is that you focus too much on an individual piece of content instead of thinking about your overall strategy. You need to focus on your overall strategy, targeting your strength while also covering up your weaknesses. Remember that every piece of content you publish is a small cog in the marketing wheel. Make sure these individual pieces work well together to create a comprehensive, cohesive digital marketing strategy. A professional team can help you do that. 

Work With a Professional Company

These are just a few examples of common mistakes that companies make when they are trying to capitalize on their digital marketing efforts. Even though you need to think carefully about your digital marketing presence, you probably have other things you need to think about as well. That is why you should take this off of your plate by partnering with a professional company that can help you.

Professionals understand the current trends in digital marketing, and they can help you stay one step ahead of your competitors. Reach out to a professional company today to learn more about how you can get the most out of your online marketing. 

What is cold emailing?

Cold emailing is a common sales tactic that involves sending emails to potential customers of whom you have no previous relationship. It’s the email equivalent of ‘cold calling’.

When carried out correctly, cold emailing campaigns can be an effective way of generating leads. It’s a great way of getting lots of information out to a potential customer – more so than you may be able to over the phone. In fact, many companies have started away from cold calling altogether in favor of cold emailing, as it tends to be less intrusive.

That said, if carried out incorrectly, cold emailing can be just as annoying for recipients as cold calling. Continuous impersonal emails may be marked as spam by a recipient and may even find yourself being penalized for such behavior.

Taking the time to research recipients can allow you to create more personalized emails. These types of cold emails tend to be ‘warmer’ in tone and maybe less likely to be marked as spam. You may not be able to send out as many emails, but you could find yourself getting more responses (cold emailing success is very much a case of quality versus quantity).

On top of personalizing your emails in order to not be marked as spam, it’s important to not let spam filters automatically filter you out. Often the spam filter can be one of the biggest obstacles – by using the right tactics, you can avoid your cold emails ending up directly in recipients’ junk folders.

Below is an infographic that offers a few cold emailing tips to help your emails get through.

Infographic designed by Wiza.co