Choosing the right white-label SEO provider is essential. You’re putting your reputation and your client’s businesses in their hands, so you want to work with a company with the experience and knowledge to deliver results.
Ask potential providers for case studies and references. These can help you gauge their abilities and determine whether they’re the right fit for your agency.
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In the digital age, many marketing and brand awareness campaigns, including Search Engine Optimization SEO, are conducted online. SEO is the process of generating higher levels of traffic to a website by increasing the site's rank on search engines, and it's essential to a business's online presence. Here are five tips for perfecting your SEO strategy.
1. Outsource It
One way you can be assured that your SEO strategy is well-managed is to outsource to a firm that specializes in it. SEO doesn't need to be managed by your employees. Instead, you can coordinate with the SEO company to determine the best strategy for your business type and marketing needs. Then the SEO company can create appropriate SEO content for those needs, ensuring you get the visibility and clicks you want. For example, legal and lawyer SEO services for law firms can be handled by companies with experience in getting search terms related to law and legal practices rather than by employees of a law firm itself.
2. Utilize Backlinks Appropriately
Backlinks are vital to analytics, so you must ensure you have carefully enough vetted and curated backlinks to ensure your SEO strategy works as intended. First, consider your current key websites and what sites you want to target to become critical websites in the future. These target sites should have similar qualities to your current ones, most importantly relevancy to your target audience. Then you can curate content and organically weave your backlinks in that content and post it on the most appropriate vital websites.
3. Research Keywords Carefully
It would help if you also used keywords appropriately. They can't simply be dropped into content at random. They must flow naturally through the content and provide viewers with the information they want to know or may be interested in. You can use various tools to identify keywords that will serve your needs well. These tools can then continue to provide keyword suggestions according to your evolving SEO strategy.
4. Start by Analyzing Your Current Strategy
If you don't have an SEO strategy, consider how one would fit into your current brand awareness and marketing campaigns. If you have one, start thinking about how it could be improved or retooled. First, look at whether your SEO is currently working as intended. If it is, then you can brainstorm improvements. If it isn't, think about why that is and what you could do to improve.
5. Seek To Garner Attention
To truly see success from your SEO strategy, your content needs to generate traffic to your website and clicks to increase your site's ranking on the search engine. To do this, make sure your content can successfully garner attention. Make use of interesting, unique headlines and graphics. Create a range centered around topics that will pique browsers' curiosity. Make the content seem essential and relatable.
Utilize the methods that work best for you and your needs. For example, if you have employees who are confident in their SEO skills, then you don't need to outsource.
Miles Anthony Smith
If you run an online store but aren’t seeing the number of sales you'd like, then it may be because people simply aren’t finding your website on Google. Declining or plateauing sales can often be a result of little or no ongoing visits (poor SEO) which is a similar problem for SaaS companies.
Gaining traction with eCommerce SEO starts with proper auditing of your site to uncover the best strategies so you can climb the Google search rankings. This will help guide more users to your store and away from your competitors.
There are many ways to boost your SEO and skyrocket traffic and conversion rates. You need to implement a complex mix of optimization efforts (and not just keywords). This is a long-term mission, and in order to get the highest and fastest growth, it requires consistent hard work fueled by sound strategy and prioritization. To help get you started, here are seven of the best ways to boost your eCommerce SEO rankings and traffic.
When you play your SEO cards right, you will generate a flywheel of leads and sales…so let’s get started.
In the beginning, it’s a good idea to prioritize quick wins.
That means optimizing for keywords that are within striking distance of the top spot (bottom of page 1 or somewhere on page 2-3 of Google). This is where you are close to more traffic but currently coming up short.
Start by doing a content audit of your entire eCommerce website and checking which keywords you are close to the top 3 spots (where 60-70% of clicks happen). If there are any already in the top 3 positions, then you can leave these (for now) and move on to the next ones. The keywords that are currently ranking in positions 4-30 on the search engine results page (SERP) are your striking distance keywords.
In many cases, a few little tweaks to these pages can help them move up several spots on Google. This will help you see results within a few months. If you were to focus on moving a page from position 45 to position 30, then this will hardly make a difference to site traffic and store sales. That’s because most people aren’t scrolling that far down on Google. However, moving a page from position 8 to position 4 will lead to a direct increase in both ranking and traffic.
While the first result of Google receives ~30% of the total clicks, positions two and three receive ~15% and ~11% respectively. In some cases moving from the top of page 2 to the bottom of page 1 still yields clicks so the effort is worth doing. This shows the dramatic increase in traffic that comes from focusing on your striking distance keywords.
After this, you can move on to your poorer-performing pages but start by raking in those quick wins.
Your eCommerce store doesn’t exist in a vacuum and neither should your SEO. It’s important to research your competitors and use this to dictate your own SEO strategy. Think about both direct and indirect competitor research.
Your direct competitors are those who sell the same products like you to the same kind of people. For instance, if you sell formal shoes for women, then you may be targeting working women with a certain level of education. Another company selling footwear to a similar demographic would be your direct competitor.
Indirect competitors are those who aren’t selling a competitor product but rather talk about similar topics (news sites, industry publications, etc.). It’s a good idea to look at these too since you can get content topic ideas that your customers are interested in.
The benefits of competitor research are twofold.
First, you can see what your competitors are doing right and emulate their strategies to see similar rates of success.
Second, you can identify where they’re not investing enough time and money, leaving a gap that you can fill. If you’re able to exploit this weak spot, then you’ll see a rapid increase in traffic and conversion rates.
The next way to increase your eCommerce SEO score is by working on onsite organization. This is important for two reasons: it creates a better user experience (which is increasingly important to SEO) and it helps Google’s bots to crawl your site more easily.
The latter benefit will help search engines to categorize your website and work out its relevance to customers. This helps the bot figure out what you sell so that it can rank your store highly when potential customers search for a product or article.
Improving user experience is also crucial because it keeps visitors on your site for longer and decreases bounce rate. Both of these things will improve your eCommerce SEO score. In order to improve your site organization, you need to focus on 4 key areas.
Main and footer menus help users quickly find the products they’re looking for
Internal linking helps both users and bots understand how pages on your site relate to each other.
Don’t forget your XML sitemap which tells Google’s crawlers how your site is structured
URL directories also help Google’s bots to understand the site structure
The most important pages on your eCommerce website are the product pages. This is where you want your customers to end up and are, therefore, the pages that need to rank the highest on Google.
If you sell running shoes, then your ultimate aim should be to rank first for a “keyword + running shoe” Google search (like “color” or “size”). This requires doing as much product page keyword research as possible and optimizing these pages using those keywords.
Many eCommerce stores will have a blog as a way to increase the amount of content on the site and, therefore, increase traffic to your website. The same is true in these cases, focusing on product keyword research.
A blog post about foot health could lead them to understand how to buy the right shoes. If this ranks highly on the SERP, is shared widely on social media, and is linked to other authoritative sites, then it’ll get a lot of Google love. Then, you just need to add a call-to-action and a few links to your products.
No matter how good your keyword SEO research is, you won’t rank highly if your website is full of bugs, errors, duplicate pages, and broken links. You need to complete a regular and thorough check of your eCommerce store to ensure that everything is working correctly. To do this, carry out an eCommerce SEO site audit.
Think of this as a check-up on your site’s health, with many of these technical items living behind the scenes. Even if users can’t see them, you can bet Google does.
Some of these issues do affect the user experience. For example, if a customer isn’t able to find and purchase the product they want right away, then they’ll quickly abandon your store and look elsewhere.
A broken “buy now” button is not only frustrating for a shopper but also brings down the legitimacy rating of your site in the eyes of the consumer. Internet users are particularly careful with their money online and if a site seems broken in any way, they won’t want to put in their credit card details.
Complete a site audit to maintain the reputation of your store (in the eyes of Google) and increase conversions.
The product pages of an online store are obviously important. These are the endpoints on the buyer’s journey and when the final decision of whether to make a purchase is made. However, you have to guide a user there in the first place.
To do this, think about writing high-quality, informative, in-depth, and SEO-optimized articles. These tend to rank highly on search engines, are shared widely on social media, and can convince users to click through to one of your product pages.
To ensure you’re consistently putting out high-quality content, be sure to conduct article keyword research and create an editorial calendar. The first stage of this process lets you know which keywords to target and, therefore, dictates the topic of an article.
The second stage allows you to put out and promote articles consistently. Search engines like a website that’s regularly adding new high-quality content because it shows you’re a serious site and not a spammer.
Users also like regularity and may become followers of a weekly blog post. Without a content calendar, though, your articles will be sporadic and disjointed.
On-site SEO is crucial and has been covered in detail above. However, your site is only as authoritative as the sites that link to it. If no one is linking to your eCommerce store, then it will be difficult to rank highly in the search engines. That’s why you should consider outsourcing your backlinking strategy to start working on getting as many quality links as possible.
Links are obviously a great thing for an online store. Users often flock to review and advice blogs, which can then make recommendations to buy your product and link directly to your product pages. However, it benefits you beyond this by improving your eCommerce SEO score and ensuring that your pages are regularly featured on the SERP.
Using the seven tips above, you can take control of your eCommerce SEO strategy. Once you’ve implemented all of them effectively, you’ll no doubt see an increase in traffic and, hopefully, conversion rates.
Of course, the quality and value proposition of your products as well as email opt-ins are also crucial factors in the success of your business. So don’t forget about optimizing those as well. Your products and related articles deserve to be ranking higher and generating SEO traffic so don’t delay with implementing these strategies.
Companies like Firestarter SEO have changed the playing field with the way that they have focused on search engine optimization. SEO gives birth to many benefits that add value to your business to help you maintain an effective user experience that ensures that your business remains easily detectable in search. Creating high-quality content that is organic and that is the primary source of your website's traffic is a critical component that increases user engagement. Moreover, it makes it easy to attain high visibility and to be seen as a trusted source by highly recommended search engines such as Google or Bing.
This article has summarized the key benefits of SEO that are a valuable tool to the growth of your business and that assure tremendous searchability and visibility.
Solidifying your brand as a hegemony requires you to have not only patience and effort but also compels you to offer practical and exceptional products or services that can allow customers to trust your brand.
Quality SEO will enable you to assess and improve factors that affect new customers to come to your website. A simple yet informational platform makes it effortless for your customers to filter out what they like or do not like and it is a crucial element to creating a favorable user experience that ensues a successful website. Incorporating local SEO will also optimize your digital business and assure that customers find you handily and instantly.
One of the disadvantages of being a business owner nowadays is that customers have all the tools available to them to research products and services before committing to purchasing them. However, having quality SEO tactics such as providing information about great deals, new products, and added services will help your business reach new levels of success. This will result in a strong and positive buying cycle.
Mastering SEO is a cost-conscious long-term investment that will be usable for years to come. When implemented effectively, you are bound to observe the substantial impact within the first year. Quality SEO allows your business to remain ahead despite the constant updates and trends that infiltrate the market. The best part of it is that you can quantify the success of SEO by using software that can track and analyze any correlation between problems that the business is facing and its success.
High-quality SEO is a terrific opportunity to know and understand the web environment because it gives you a chance to stay in touch with all the changes that are always taking place and it can increase your competitive advantage tremendously. It is important to know and master all the elements that are fundamental to establishing your business' authority such as link building and what increased user engagement to optimize your content strategy. This way your business is exposed to vast new opportunities that ensure that it strives to be a leading product or service provider.
Staying ahead of the competition can be challenging, especially when you are running a small business. One needs to have the right knowledge and tactics for a business to succeeded and become known. One such strategy is the use of SEO.
As a small business owner, you probably know something about search engine optimization [SEO]. But if you are not yet sure how it can benefit your business, you could be doing your business some injustice.
Understandably, SEO isn’t exactly easy for most people, but you may want to consider it. Most small business experts agree that SEO is a fundamental element of any successful business. Besides, there are many SEO experts, such as Be Found SEO, who can help you with your SEO campaign to build your brand online and help your business rank high and attract customers.
Below are several benefits of SEO for your small business you may not have considered.
If people keep seeing your brand name on the first page of Search Engine Result Pages [SERPs], they will know of your existence and will remember you when they need a product or service you are selling.
Internet users will almost always prefer brands that search engines rank high, which is very important for small business since it helps them attain their goals much faster. Keep in mind that the right digital marketing strategies are vital even when you sell the best products or services.
The best thing about SEO is that it targets potential customers who are actively looking for a product you sell. Ranking high on SERPs ensures that these customers visit your website in large numbers, something that you might not achieve with other strategies.
SEO increases organic traffic to your website, and the right optimization strategies will only earn you more conversions. If a customer uses a search engine to search for a product you offer sees your website on the first page, they are likely to visit. And if your website provides value through content, you can be sure the visits will turn into sales.
As earlier mentioned, a good SEO campaign will rank your website high on SERPs. Not only does this make it easier to be found, but it also gives your brand credibility. When your website appears on the first page of SERPs, it gives the browser and internet users the impression that you are at the top of your niche.
SEO helps you counter tough competition even when the competitors are bigger players. The key here is optimization, and you will be sure to beat them and attract more customers to your website. This is why it important to hire the best SEO agencies to get you to the best rankings and make your small business the number one choice for your target audience.
As you can see, SEO is a vital tool for small businesses to grow. While you may need to maintain your SEO efforts, you can stay there for a considerable amount of time once you are start ranking. Besides, the results of an SEO campaign are long-lasting.
All website designers should incorporate SEO capabilities into the process of design from the very outset. SEO is not something you can easily add at a later date or just build in at the end of the design phase. It’s all very well having a brand new website that looks stunning, but if you want it to deliver in terms of organic search rankings and generating leads, then you need to consider SEO at every stage of the design process.
Here, we look at a few methods that any good web design agency should use to help improve your site’s visibility to users and to the all-important search engines.
Visually Attractive, But Logically Structured
While SEO is important, that can’t be wholly at the expense of your website’s visual design. Your prospective customers have the whole internet at their fingertips; they are not likely to linger over a site that doesn’t immediately catch their eye or that looks like a lot of other sites out there. But that doesn’t just cover the fonts, graphics, and photos you present on your page.
Browsers, especially those with a specific end purpose in mind like finding information or buying a product, are looking for sites that are user-friendly, intuitive, and easy to navigate. They need to be able to find what they are looking for as quickly and logically as possible, or they’ll switch off and go elsewhere. So a website can’t just look stunning, it also has to perform well. SEO can help here.
One of the fundamental principles of SEO is to have a site that is well structured. Cheap website design often sacrifices the basics like this to deliver something that looks great but is confusing when an individual tries to navigate through it to find the information they need. One of Google’s measures used to calculate a site’s ranking is the length of time and how many pages viewers click through and stay on it. So if your website is logically organized so the browser can work through it intuitively to find what they need, then they will stay longer.
Choose A Website Design Company That Understands Usability
Developing this theme further, it’s not just your website as a whole that will benefit from a clean, logical ordering. Each individual page counts too, and a good website design company will pay meticulous attention to this as well. Here, we’re looking at a number of factors. One of the key things is to understand why visitors are looking at your site and what they are hoping to achieve. Usually, that’s to find a certain piece of information or to complete a particular action. Your web designer should use your knowledge of this to remove all extraneous information and slick design features. They won’t dazzle consumers with a riot of color and different typefaces, or a host of graphics that will distract them from the task in hand. In other words, they’ll keep it simple!
Another factor is familiarity. Of course, you want your website to stand out from your competitors, but visitors will quickly get frustrated if they have to search around for elements that they’d normally find easily. So there’s no harm in sticking to conventions such as having a navigation bar with a link to the homepage, links to your different product categories, and a site search option at the top, for instance.
Thirdly, if you’re including a contact form or similar, don’t ask for information you don’t really need. Keep it as easy to complete as possible, or users will quickly depart. We usually only ask for the email address from visitors so we can get in touch with them.
You also need to make sure you are easy to contact, as this is vital in building consumer trust. Deepak Agarwal has discussed consumer trust in further depth, and it’s definitely worth reading up on more.
Good SEO Should Be Incorporated Into Ecommerce Website Design Too
To stand a chance of competing with online giants like Amazon and other large retailers such as Zappos, good SEO is a must. Ensuring the SEO is right will push your website up the search engine rankings, making it more likely that local, prospective customers looking for your product lines will find them online. There are a huge number of areas within any website design where SEO can be used to optimize both on-screen and behind-the-scenes elements.
A professional agency or SEO consultant will carry out effective keyword research and advise on how best to use them throughout your site. For instance, this might include ensuring that the meta tags for each page are properly formatted and aptly optimized to assist both website users and the search engines. It will also offer countless other ways in which your website can compete effectively with others when it comes to Google’s ranking signals. These might include ensuring your hosting platform has a valid SSL certificate – so users can safely enter sensitive data like credit card details and passwords.
Another area in which a web design company can assist is in making certain your site works as fast as it possibly can. Not only is page speed a consideration for Google when ranking your website, but a slow site is also a definite turn-off for prospective buyers, who will typically look elsewhere if they can’t get to the page they want fast enough. In short, good SEO incorporated into your web design is not an option – it’s a must.
FemFounder is a one-stop shop for creative entrepreneurs and small business owners who need PR, Instagram, Pinterest, and email list building help.
