"Be prepared for new obstacles and challenges" with Eliska and Ladislav Parizek

Eliska and Ladislav Parizek, two soulmates who want to break the faded stereotypes and light up the world for you and your loved ones. Their products represent love, joy, and the fact that we belong to each other. Make your better half feel loved in matching underwear, T-shirts, and swimwear.

https://beminematchingoutfits.com/

Can you tell our readers about your background?

We are a young married couple and we make matching clothes for couples(underwear, T-shirts, and swimwear). My husband is a financial analyst and I’m a programmer for Android. We are together for 7 years and he is the better half :D. We love to work together because our business is our hobby.  

What inspired you to start your business?

I was looking for a gift for my husband and I wanted to buy him some matching undies. But when I checked all the sites I didn’t like any of the products. I wanted something sustainable, sexy, cheerful, and quality. And that’s how we started our business.

Where is your business based?

Our business is based in central Europe in the Czech Republic.

How did you start your business? What were the first steps you took?

We started our business 2 years ago. The first step was to talk with my husband about the idea :D because of everything we do together. Then of course we headed to the authorities to be able to start our business legally.

What has been the most effective way of raising awareness for your business?

We are working really hard on our SEO and I think, that’s one of the most important parts.

What have been your biggest challenges and how did you overcome them?

Business is mainly about overcoming obstacles and being out of your comfort zone. The biggest challenges are to find good production partners who will understand the meaning of quality. The only way how to find this partner is to keep looking. I hope we found them in the past 2 years. But as we learned in business every day brings something new. 

How do you stay focused?

Sometimes it’s hard to stay focus because we both have our regular jobs and our business, so right now we are trying to find a work-life balance.  

How do you differentiate your business from the competition?

Our products are for everyone who is not afraid and wants to enjoy every day.

Each of our pieces represents love, joy, and the fact that we belong to each other. We produce every piece from design, cutting to the finished product. This means that our products are made sustainably with fair wages. 

What has been your most effective marketing strategy to grow your business?

We are trying to use social media but to be honest we are starting with them now because we were so focused on our production… 

What's your best piece of advice for aspiring and new entrepreneurs?

Be prepared for new obstacles and challenges.

What's your favorite app, blog, and book? Why?

My favorite app is Lightroom right now because we photoshoot the products and I love to edit the photos in Lightroom because it’s really quick and the results are amazing.

What's your favorite business tool or resource? Why?

Our favorite business tool is Excel because we do all analysis in it. 

Who is your business role model? Why?

My business role model is Mimi Ikonn, I like her positive attitude and her motivational speeches.

How do you balance work and life?

Well as I wrote before right now it’s really hard and we are super busy. But all the time we are strict about one rule “No work on Sunday” because Sunday is a fun day. We would like to apply this rule for more days in our week:)

What’s your favorite way to decompress?

We love to play tennis, travel, and go for walks with our dog. I must say that walks with our dog are a great way to relax because every fly she can chase makes her happy and watching her is uplifting.

What do you have planned for the next six months?

We would like to extend our undies section with a new Christmas design and with another secret design. We would also like to extend our collection of swimsuits. And of course, finally, dig deep into the secrets of Instagram. 

How can our readers connect with you?

Readers can connect with us via :
Website beminematchingoutfits.com

Instagram: instagram.com/beminematching