"Set limits and boundaries with work" with Angela Ficken

Angela Ficken

As part of my interview series, I had the pleasure of interviewing psychotherapist, entrepreneur.com, and online educator Angela Ficken, LICSW. She is a full-time psychotherapist in private practice. Her office is located in Boston, MA. She specializes in OCD, eating disorders, and anxiety-related concerns.

She started her career at McLean Hospital, which is one of the top-ranking psychiatric hospitals in the country, and affiliated with Harvard University. She was the head social worker on an inpatient unit that focuses on anxiety and depression. During her time at McLean, she trained in exposure therapy and became certified in CBT and DBT. Shortly thereafter, she worked at Harvard University as a primary therapist for undergraduate and graduate students. During her time there, she taught students CBT and DBT skills to help them manage a range of challenging emotions that young adults face daily.

Along with her work at McLean and Harvard, Angela had a small private practice for years before she decided to move full-time in 2013. From there, she focused her attention on working with young adults and entrepreneurs primarily after noticing that both groups struggled with anxiety disorders and stress-related issues due to life transitions and the uncertainty of what was coming next in their lives. 

She spent years fine-tuning her practice and building her business into something more than a standard full-time private practice. She began writing for Huffington Post as an expert, which then catapulted her into writing for other major online sources which include Marriage.com where she was a verified expert, YourTango.com, ThriveGlobal.com, and has been quoted in Oprah Magazine, and on MSN.com, Forbes.com, FastCompany.com, Inc.com, Bustle.com, Popsugar.com, Buzzfeed.com, Nylon magazine, Getstigma.com, and Justluxe.com. She has also been a guest on Onward Nation with Stephen Woessner where she talked about OCD and intrusive thoughts, as well as on the radio in Chicago and Reno speaking about stress and anxiety.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Thank you for this fun opportunity! 

For years, I had heard from clients that the skills and strategies they had learned in our sessions were tremendously helpful. I also heard from them--that finding a therapist like myself who is proactive in sessions and teaches skills--was a hard find. Clients would tell me it took them months or even years to finally find me. 

That’s when I knew I needed to find a way to reach more people. If they were having a hard time finding me, and Boston isn’t that big of a city, then who else might be out there looking for someone like me and the skill sets and training I have? What can I do to provide access to people who want help managing stress and anxiety and who might not be able to get to Boston, or be across the country?

As someone who wanted to answer those questions, I shifted my career from a psychotherapist who only sees people in office, to an entrepreneur who is an online educator. 

Can you share the most interesting story that happened to you since you started your career?

I don’t know if I have one story that sticks out, but I think my shift from full time private practice to jumping into the entrepreneur world is interesting and one that I did not expect in the beginning. It’s been a unique experience. 

What advice would you suggest to your colleagues in your industry to thrive and avoid burnout? 

Burnout is a huge issue in my industry. If you want to protect yourself from it, I would encourage you to look at your schedule and ask yourself if there is anything you are doing that isn’t helping you grow your business, or if there are things you could delegate to get some time back in your day. 

If you can pinpoint one or two items (there usually is), cut it from your schedule or hire someone to help you. Virtual assistants for example can be a tremendous help. Hiring someone to do your billing, social media content, or helping you respond to emails from potential clients can give you back hours to your week, giving you more time for self-care or other things you prefer doing.  

For example, I have someone who helps me with my social media. I was spending 5-6 hours a week on social media involvement. By hiring someone, I now have those hours back to focus on writing, seeing clients, and I can end my day a little earlier and spend time with my daughter or go for an afternoon walk. Time is precious and if you can cut out certain tasks, you save time, add brain space back in, and that can definitely help avoid burnout. 

What advice would you give to other leaders about how to create a fantastic work culture?

I think leading by example is the best way to create a welcoming and engaging work culture. For example, if you want to prioritize well being in your work environment, think about how you can model that for your employees. Focus on your mission statement and the values that resonate with you and your business.  

  • How do those values translate into your relationship with your business partners and employees? 

  • What does a healthy, exciting, and fantastic work culture look like to you? 

  • What are the ingredients that go into making that happen?

 Asking yourself those questions once a quarter will help you stay focused on your mission, creating a culture that represents your values, and creating an environment where people will want to stay with you ,work for you, and feel valued. 

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

The most recent book I’ve read “13 Things Mentally Strong Parents Don’t Do” by Amy Morin has been a game changer for me as a parent. I am a mother of a three year old daughter and I want to make sure, like all loving parents, that I do right by her. I want to make sure I teach her healthy coping skills, to use her voice, and be a confident, capable individual. This book talks about the stages of childhood and strategies to help create a safe, loving environment while also giving the child space to have their own experiences, make mistakes, and become their own person. Any parents out there, I highly recommend this book. 

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious just from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have only heightened a sense of uncertainty, fear, and loneliness. From your experience or research, what are five steps that each of us can take to develop serenity during such uncertain times? 

  1. Practice mindfulness. Mindfulness means you focus your attention on the present moment while also acknowledging your current emotions. Doing this, can help you learn to manage hard emotions, like fear, without having fear dictate your decisions. You can practice mindfulness for a few minutes or longer. One mindfulness skill is to get your five senses involved. When our senses are activated, it helps us get back into the present moment. Name five things you can see, four things you can hear, three things you can touch, two things you can smell, and one thing you can taste. You can do the exercise exactly like this, or you can break it up and focus on one or two things. 

  2. Practice gratitude. When we focus on what we feel grateful for, it can help improve our mood and shift our thoughts from an all negative standpoint to a more positive and hopeful mindset. What are three things you feel grateful for? Write it down or say it out loud for one week and notice your mood improve. 

  3. Set limits and boundaries with work. Working from home has its benefits, but one major con is it can be hard to shut work off when you are always at arms length of your computer. Wrapping up at 5pm in the office is easier than doing it at home. All of a sudden you are checking work emails at dinner, and responding to issues right before you get ready for bed. I suggest you turn off notifications after 5pm and put your work items away every work day at the same time. Honor your time and set limits. It’s okay to set boundaries and create space for yourself. You will feel less stressed and that means your quality of work, relationships with other people, and overall enjoyment will improve. 

  4. Reframe your negative thoughts and assumptions to a positive and realistic perspective. For example, “This is never going to end” is an anxious statement that is untrue. This will end at some point, and could even be sooner than we think!  

  5. Keep making an effort to stay connected to your people. You might be feeling Zoomed out, and don’t want to FaceTime anyone, but you can do a regular call, text, or go old school and write letters and mail them to your loved ones. Someone recently told me they were making postcards and sending them to their friends. It made her feel better and her friends loved getting the surprise in the mail. 

From your experience or research, what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain? 

  1. Know that anxiety manifests in many different ways, and therefore, how your best friend experiences anxiety might be very different from your experience or someone else in your life. You might do one thing to support your friend and something entirely different to support your spouse through anxiety. 

  2. Ask how you can be supportive. It’s absolutely okay to not know what to do, but the anxious person in your life might be able to articulate what they need such as someone quiet to sit with, help by playing a game or just spending time together, or help reframe anxious thoughts. When in doubt, ask. 

  3. Normalize and validate their emotions. It’s okay to feel what you are feeling. Feeling heard can help move through anxious times. It lets your loved one know they aren’t alone. 

  4. Encourage them to talk to a professional if the anxiety is really over taking their life. 

  5. Engage in grounding strategies or coping skills with them. You can be a guide for them and a reminder to practice skills that are helpful. If they have a favorite breathing strategy that helps them calm down, do it with them. You might notice your own mood improve too!

What are the best resources you would suggest to a person who is feeling anxious?

Seeing a therapist who specializes in anxiety can be incredibly helpful. They can teach you tools to help you manage your anxiety, and once you learn what helps you, you have that for life. 

Can you please give us your favorite "Life Lesson Quote"? Do you have a story about how that was relevant in your life?  

I have several, but the one I say most frequently is “If it makes me anxious, do it anyway.” This mantra and life lesson came about in early 2017 when I had a thought of seeing one of my favorite musicians, Ani Difranco play and checked her tour schedule. She was touring in Europe around and I thought that would be an exciting adventure. I have traveled on my own before, but someone always met me on the other end. This time would be different. I’d be on my own and while that idea felt exciting, I also felt scared. What if I get lost? What if I miss my connecting flights? What if I feel lonely or anxious while I am there? All these “what if” thoughts made me question whether I could do it. That’s when I knew I could not let doubt or anxiety make decisions for me.  

I went to Scotland on my own, saw Ani in concert, had fun adventures, great food, and met amazing people. I was anxious and did it anyway. It was at that point my confidence in myself and in my business expanded. I do things all the time that force me outside my comfort zone such  as podcast interviews, live radio, documentary films, live streaming, and webinar presentations. I could go on! And I learned that letting anxiety dictate my decisions robs me of opportunities and experiences. So now, whenever I feel anxious or doubt myself I know I have to do it, and so far I’ve been better off for it! This is something I recommend others try too! 

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

One idea I would love to create or get involved in is helping families in need. How can families in need get access to diapers, medicine, clothes, and food for their children?  

As a social worker, I know there are family services in every state to help, but what about families who want to donate clothes, packages of diapers, educational toys to those who could benefit? I’d love to start that movement. 

What is the best way our readers can follow you online?

Sure, the best ways readers can connect with me is through my websites WorriedtoWellbalanced.com or ProgressWellness.com, on Instagram.com/progresswellness, or Pinterest.com/progresswellnes.

Q&A with Lisa Parmley

Lisa Parmley-fullcircle.png

Lisa Parmley is the founder of coursemethod.com where she helps entrepreneurs start and scale their online course business. Lisa started her online course business back in the early days of 2001 in the test prep industry. BusinessBolts.com is a mixture of her expertise as well as the expertise of other course creators interviewed in her weekly course creator series.

Can you tell our readers about your background? 

I have degrees in biochemistry and worked as a research scientist after graduating from school. At some point, I realized I could start a new career in the legal field just by passing an exam. I started looking for study materials to help prepare for the exam and only found expensive, live seminars. That’s when I realized there was an opportunity to create better at-home study materials. 

So I passed the test and as I prepared, I created my own course. At the time no one was doing online courses, the technology just wasn’t there so I sold it as a box of materials that were shipped out to clients. Eventually, around 2004 I put together the first part of the course in an online format so my clients could access it immediately after enrolling. From there as the technology got better and better, I transitioned it over to a full, online course. 

I’ve been running that course business for 18 years and have started a couple of other businesses during that time. The main one that I’d like to ultimately grow and focus on is businessbolts.com. It’s geared toward helping other online course creators start and scale their online training businesses.

What inspired you to start your business? 

When I still worked for someone else I was always looking for the next, better thing. 

Whether that was going back to school to get a better job or what, I didn’t know, but I was always looking. After my 3rd research position in a year and a half since graduation, I decided maybe the job part just wasn’t for me. 

I came up with all kinds of ideas for businesses and even started some of them, but the test prep course was the one I finally settled on. It seemed like a win-win since I would have something to add to my resume afterward and possibly get another job for and/or start a business. So I went for that one and I’m glad I did!

Where is your business based?

I live and work in Denver, Colorado. I work from home most of the time and have a home office, but I’ve also tried working in co-working spaces too. I have a punch-card at one and sometimes go downtown to work that space for a change of scenery, but I usually work from my home.

How did you start your business? What were the first steps you took?

I had to prepare for and pass the test and while I did that I put my study materials together. Once I passed, I had a decent first version of my product. 

I created a website with an easy to use web builder from Yahoo web hosting (I think they’ve sold that part of their company since then). 

Then I started a sole proprietorship and got a new checking account in my business name. 

At the time, PayPal didn’t even exist (or if it did no one knew about it) so I did this weird process where people had to email me first if they wanted the study materials. Then I’d email the package to them through USPS (United States Postal Service) and when they went to pick it up, they could only claim it by writing me a check. The USPS would then send me the check. 

I can’t even remember what that was called it was so long ago! 

After I made a few sales I invested in AuthorizeNet so I could start taking credit cards over the internet. I remember feeling like I was definitely “in business” after I got that. It was a big deal and an awesome feeling.

What has been the most effective way of raising awareness for your business? 

I focus mostly on SEO for traffic. In fact, I’ve offered an SEO training course. 

I’ve also used paid advertising which was mostly Google Adwords and done really well with it from time to time. However, I’m not currently running Adwords. Paid ads can be hard to stay on top of as the rules change and you need to track everything so meticulously I sometimes need a break from it. 

With my test prep course, the market is small enough that it’s pretty easy to get enough exposure to make a profit. I found with paid advertising lately I was getting a lot of refunds over time (and I generally get none or very few). This made it not profitable to run so I’ve cut them out for now.

What have been your biggest challenges and how did you overcome them? 

I’ve noticed there’s always a new biggest challenge! 

Starting my businessbolts.com site I ran into the challenge of not having any visitors at first and having to go through all that all over again. It can take a while to get very many visitors through SEO so I thought I should learn a little more about social media marketing for some faster traffic. 

I noticed sometimes I don’t feel like learning new things and other times I love it! I guess it just depends on what the new thing is. 

I was resistant to learning much about social media marketing since you don’t control the platform, but I’ve slowly started building a strategy for using it. It was definitely a challenge I had to work up to though, mostly by just taking baby steps. They eventually add up.

How do you stay focused?

I wish I could be even better at staying focused. When I get into a project I really like then there’s no turning me away from it, so I try to get myself in that mindset.

I work on creating a vision (one that I like enough to get in the mindset above) and then breaking it down into projects and finally, smaller tasks. 

From there I just try to convince myself that it will work and to keep going after it. It can be a struggle when things don’t move as quickly as you want. At that point, I might reevaluate the plan and even change it. 

It’s one of those things where you’ll end up wondering ‘if I just tried a little longer maybe it will work’ or give up on it. I think most of us entrepreneurs have a good instinct for this and believing that (whether it’s true or not) usually helps keep me focused.

How do you differentiate your business from the competition? 

This is one of my favorite parts of being a business owner. I love researching my competition and then creating a list of what they have to offer. 

From there I try to find gaps in the market and fill those gaps if I think they are valuable to others. It’s a strategy that’s always worked well for me because I’m always offering something different from everyone else. 

For instance, with the test prep course, competitors were selling live training seminars so I offered an at-home version. Now everyone’s offering online training which I offer too, but I also have an upgrade option to send out a print version for people who don’t want to only study from their computer. 

There are different levels of differentiation too. With pricing, sales copy, just the angle you’re going after. I try to look at all the different levels and really research what’s out there and what at least a segment of the market wants that isn’t available.

What has been your most effective marketing strategy to grow your business? 

Definitely SEO and then focusing on building a list. I’m not afraid to have multiple lead magnets on the same site. I think that’s the best plan because not all prospects are at the same place in their journey. 

With coursemethod.com/, I have visitors who don’t have an online course business set-up, they don’t know if they want to get into this industry, and they have no idea how to go about it if they decide it’s right for them. Then I also have visitors who are earning 6-figures plus a year who want to learn new strategies and gain new perspectives. So ultimately, I’ll have lead magnets for each segment and even those in between.

In addition, it’s also kind of a guessing game as to what your ideal visitor even wants. So you can guess and create what you think is that perfect lead magnet, but it’s not always right. Instead of ditching it all together you can just keep it and add in another one to see how it pulls. 

What's your best piece of advice for aspiring and new entrepreneurs? 

I think we all hesitate. I know I still do but I wish I didn’t. 

I think the best advice is to not be so afraid of trying something new. It’s hard to put yourself out there, but it can be well worth it. 

If what you’re offering could help someone else then you owe it to the world as well as yourself to just put it out there.

What's your favorite app, blog, and book? Why?

I would be lost without OneDrive so I can sync everything across all my devices.

For someone who has their own blog can I admit I don’t really have any blog favorites? That sounds so bad, but it’s true. When I’m not working, I don’t really want to read on my computer or phone, I just want to look away from a screen! 

If I’m going to read anything online then it’s usually a lighter blog or article based on actual success stories and good tips.

There are so many good books out there. I’ve been starting to read more lately since it’s such a good habit to get into.  This month I read the 12 Week Year and then I had re-read Launch: How to Quickly Propel Your Business Beyond the Competition right before that.

What's your favorite business tool or resource? Why?

I have a love/hate relationship with Infusionsoft. I’ve been using it for a very long time and for a lot of that time it was so complicated that I could almost not stand it. Anymore whether it’s because I’ve gotten used to it or due to their upgrades it’s actually something I love.

This may sound ridiculous, but I’m also somewhat addicted to my Alexa score. I know that it’s a mostly worthless app and score, but it moves quickly and it does move in the right direction pretty accurately. 

By that I mean if I start gaining more traffic then my number goes down (lower is better) and I love to feel like I’m making progress. 

Since coursemethod.com is a newer venture my traffic numbers and subscribers don’t move very impressively, but my Alexa number sure does! I know I’m not going to get 50K new subscribers over the next week, but I’ll likely move down that much on Alexa over the next week.

So I check that more often than I should because it moves and I’m at the stage where it moves more than anything else.

Who is your business role model? Why? 

I like Brendon Burchard. He has a great message.  I also admire Michael Stelzner of socialmediaexaminer.com due to how quickly he was able to grow his blog and brand.

What is your beauty routine? What are some of your favorite products? 

Not a question I was expecting, but I love it! I definitely try to take care of my hair and skin. I do get my hair highlighted every 3 months or so which is probably one of the things I started treating myself to when my business took off. You’ve got to have your priorities, right?

I use Clinique products for my skin for cleansing and foundation. Anymore I do use black eyeliner and go for the smoky eye look. It’s dry where I live so lip therapy is a must. That’s kind of my daily look which is pretty casual, but a step up from rolling out of bed and working in my pj’s.

How do you balance work and life? 

Having a home office and a business makes a work/life really challenging because it’s blurred. You don’t leave your job and come him, your office is just right in the house. After doing this for so long, I honestly don’t know if the perfect work/life balance is really possible, at least for me. I just do the best I can.

My top priority is my family. I have my husband and my two children who are both at school. Before they went to school it was even more challenging, but even now that they’re both old enough for a full day of school there’s always random days off, long breaks, and days off due to illness. 

It can be frustrating to throw work plans out the window, but that’s how I choose to operate. During scheduled times off I just don’t plan to get as much done and that’s OK. It’s my choice and one I make willingly so I can be there for my children.

When they’re at school I make sure I try to get as much work done as possible and try to stay focused and organized as best I can. Sometimes I work at night and on weekends, especially when I feel I need to or am really focused on a project. 

I just do the best I can to make it all work, but even after all the years of doing this, I’m not perfect at it, but that’s OK. I think you need to set boundaries and pick your top focus. Just try to keep that your top focus. Accept that you can’t control everything and it’ll all work out beyond that.

What’s your favorite way to decompress? 

Lately it’s been watching Netflix with my husband. I also really like going for walks and relaxing with my kids; just being involved in their lives at home and at school.

What do you have planned for the next six months?

I’m really focused on growing businessbolts.com. I’d like to publish an interview with a new course creator at least twice a week and put out some other great content to help people start and scale their online course businesses.

How can our readers connect with you?

Please join me at businessbolts.com and on the following social media platforms:

https://twitter.com/course_method

https://www.instagram.com/coursemethod/

https://www.pinterest.com/course_method/

https://www.facebook.com/coursemethod/