"Gain a true understanding of winning that can often be in learning from our mistakes" with Orville "Oh Yeah" Wright
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Photo Credit: Sherman Wright
Orville "Oh Yeah" Wright is a seasoned professional in the music industry. He uses his songwriting abilities and talents to serve the public. He provides music to uplift and encourages others on their journey to success. His music is reaching many diverse communities and bringing them together with a common goal of victory for those who desire it. He applies the mindset of a humanitarian through music service and delivery.
What are the interview questions for entrepreneurs?
● Can you tell our readers about your background?
I am an ASCAP singer, songwriter, and music producer of many different genres. Music has always been a part of my life with dancing, singing, and entertaining. A lot of my family has ties to music including my grandmother who sings and plays the piano. She was the one who taught many of my family to use our talents in music to demonstrate greatness. I am from Colorado Springs, Colorado and listened to a lot of genres including Pop, Jazz, Country, Rock, Rap, Hip-Hop, and R&B.
● What inspired you to start your business?
What inspired me to start my business was observing first hand how many faults and flaws that the system has when it comes to musicians and content creators conducting business. I began as a music producer (as many others did and still do) that provided music to music libraries for users with subscriptions to use. One redundancy took place when a song was reused heavily to deter other users from wanting to use it. I also discovered that not all libraries are willing to accept new-comers as contributors. The many times being turned down from the libraries gave me enough fuel to become my own source as a sole contributor to a content creator's success. Though many of the outlets were exclusive, I discovered that I did not need them to make a sale. I decided to help a small select few creators with music production. I wanted to give users a different aspect of obtaining music that was more exclusive than a monthly subscription with a set of distribution releases. I learned and wanted to demonstrate how to be INCLUSIVE.
● Where is your business based?
My business is based in the U.S. but serves across the globe. I started serving a small community of individuals that all collectively discovered are in a much broader community.
● How did you start your business? What were the first steps you took?
I thought about how I was going to have business and be successful with music so I thought of Madonna. I learned how she built her empire and made history from the ground up. I realized that I could do the same. To start my business, I had to think of a name along with a logo. Being in the music industry, part of the name and logo were easy for me to figure out. I then had to become established and recognized across numerous platforms and am not done doing this as many more are being created today. I also knew about filing with my state department of taxation and assets along with the IRS starting my business. These were two important milestones of considering myself as a business. I came up with an LLC and a DBA (Doing business as). In the music industry, it is also important to be represented in a performance rights organization (PRO) such as ASCAP, BMI, SESAC, or GMR. Registering with these organizations is how additional revenue is collected for you as an artist or songwriter/ music producer and a publisher. Royalties are a vital method of receiving payments for music in businesses outside of direct sales.
● What has been the most effective way of raising awareness for your business?
The most effective way for me to raise awareness has been through the promotion of my clients and vice versa. Happy clients return but before they return, they run and tell the town about the experience... good or bad. (Knock on wood) All of the experiences have been great so far and their promotion alone has helped to get my name into other households. Across different industries, the promotion has also left a great impact and influence on others that sparks the curiosity of my business and how to align beside it. One additional aspect impacting many in the content creator space is awareness through exclusive music products and services that music libraries do not truly present to the public. In the last few years, numerous accounts incurred copyright claims and strikes that even include take-down requests of content that features music they "thought" were exclusive. To be part of the solution, I knew that I could present to individuals and their brands a way to have music solely for themselves. My company creates music that clients can be a part of in the beginning process and have true representation for the end-goal they are trying to reach or message that is desired to be portrayed. Many new customers discover that they would like this form of protection and begin requests to my company. Many customers seek the "Oh Yeah" experience from my company thanks to the ecstatic reviews from previous clients.
● What have been your biggest challenges and how did you overcome them?
Honestly, the biggest challenge has been to say "No". I am often given challenges by clients but somehow overcome them with persistence and determination to make them happy with my many works. I am however a perfectionist as many other musicians are so I always think that I can do better. Somehow, the work and effort delivers the best to satisfy the expectation of every customer. I believe that the time has not yet come for me to be able to afford to say no, yet. Though I do feel the time is close, I need to continue obliging everyone the best to my abilities with music services in business. I did learned to say no to my wants but say yes to my needs. This applies when I need some time to sit back and reflect or decompress. Often in the past, I would move from one project to the next without having true moments to relax and that does in fact intensify stress. As a business, we need to learn to say no to somethings, sometimes.
● How do you stay focused?
This is an anomaly. My focus is a beat and a few metronome clicks away from being lost. What I mean is that I focus on one song at a time. To micromanage myself in the process, I focus on small objectives in composing music. I determine the mood, the tempo, a particular melody, along with instruments that will construct the song. Every project has the same process so I figure the focus deals with consistency. The easier it is for me to remain consistent, the easier it is to focus and attain success.
● How do you differentiate your business from the competition?
How I differentiate from "competition" is by incorporating collaboration over competition. I do not see myself as having opponents in this industry, though others will disagree with plenty of reasons. I believe in the inclusion and collaboration of others for the success of everyone who is willing to put forth effort. In my past, I focused on opponents but not on my growth or success and this is what presented a "set-back". For a while I compared my position and status with similar individuals in the same industry. I ended up in the same position as I started by chasing behind others. I wasted money (thousands of dollars), energy, and talent, having them channeled in the wrong outlets. Now I can say I am in a different place and have grown. While observing my "competition", I can figure out how to offer inclusion while shining and standing out with my brand that is connecting more personally with each client and new customer. I am sure my competition knows that I am offering everything but capitalism on a plate to everyone and the value just cannot be matched. I think one reason is due to the mission behind the drive not being similar to mine. In fact, it often becomes transparent for many of my competitors that they do not stand with the people nor do they desire to stand for them. As a result, the traffic comes to my business and brand. My business is becoming more of a household name than many competitors but remaining humble and grateful is what seems to keep me soaring above the rest.
● What has been your most effective marketing strategy to grow your business?
The most effective way for my brand and business to grow has been through theme songs. I never imagined that creating complete music compositions for others to highlight their works would become such a thriving approach. Theme songs alone have driven more traffic to me and now a long list of clients is created because of the desire to have the branded element of "Oh Yeah" on background music and in lyrical delivery. Currently, many of my fans are waiting for the next set of songs to be delivered that will be historical. Aside from this, I have not had much of a marketing strategy. All that I ever desired to give to the public is my brand, myself, and my missions. I believe that the established connections of human-to-human interaction have been the best approach next to theme songs. Everyone is consistently receiving a personal touch of myself and in that more realize that we are "like-minded". With that in mind, the laws of attraction fall into place and my business grows. Essentially as my business grows, the same occurs for my clients.
● What's your best piece of advice for aspiring and new entrepreneurs?
The best advice that I can offer to new entrepreneurs is to line up the levels of success that you desire to achieve. I have not reached the success levels I am currently at by wishing and hoping for opportunities but I have determined where I can get and how I can get here. I have written so many notes about every aspect of business to reach success. This includes names of people and organizations that I can offer value to as can they for me. A true entrepreneur will think like a business person constantly and thoroughly. \
What this can intel is that you should think about the next "set" of moves that you need to take for your business. This is identical to chess and can land you a position and status "on top", learning about how to handle set-backs, face adversity head-on, and find triumph in struggles. We are always going to have ambitions for things to fall in line how we imagine them but life has its own rules in place. Every business person quickly understands how to get ahead of adversity. For every person aspiring to be successful regardless of the business or industry, gain a true understanding of winning that can often be in learning from our mistakes.
● What's your favorite app, blog, and book? Why?
My favorite app is Instagram. Facebook... ahem... Meta has done a good job with this platform, allowing the world of influencers and celebrities to connect with one another. I constantly engage with stories, posts, and comments with others. Many have included me in a lot of group conversations that eventually mold the members into members of a community or family. I do not read blogs but allow me to tell you about books. I am all over with this selection but I can read over-and-over "Monster" from Sanyika Shakur, "Gifted Hands" from Ben Carson, and "Culture Vultures" from Damon Dash. I have learned so much from these books and several others that make me grateful for my journey and the tribulations in it. I have learned how to understand others more and become more open-minded in order to become the best humanitarian of my abilities. I have also learned the best ways to conduct business, with whom to do business with, and when not to do business. I found a lot of similarities in perspectives with the writers and myself. I suggest to each person with business in mind to check them out.
● What's your favorite business tool or resource? Why?
My favorite business tool is Zoom. It is a communication platform that is perfect for scheduling business meetings and One-on-One conferences. It is a favorite because it can connect me directly with clients without the need to disclose personal phone numbers. Meetings can be scheduled and also recorded for cross-referencing in the future. Zoom has helped me to continue business practices to further the extent of success for all parties.
● Who is your business role model? Why?
My business role model is Damon Dash. I have watched his career in the music industry and TV & Film. I have seen his growth and focus on wins that matter despite what headlines may portray. Facing much adversity even with friendships and partnerships that have gone sour, he displays the poise that identifies him and his new team as fighters and survivors in the aftermath. He has built another empire from the ground up with a loving and supporting family. He also offers the most amazing advice for others to pick up when conducting similar business that he is most familiar with. He has also identified the ideal types of people to do business with as opposed from who you may think is the type to remain around. Dame Dash is indeed a great business role model for me.
● How do you balance work and life?
Work and life balancing is tricky. There is never a shortcut or straight road of success when trying to balance the two. Life and business will always have unexpected occurrences that can demand immediate attention and imbalance. I do put forth efforts to balance the two by setting approximate time slots for activities of the two. The slots include half-hour periods to sort through business emails. Family time matters to me and ways to show support to my family is by taking time to have video chats and half-hour phone conversations. Date nights are still a thing for me so some slots on calendars will be full. Emergencies take place but being transparent helps me to function the best in both worlds. I occasionally have executives that will contact me in need of files and contracts to be signed and they can be demanding. For that reason, a little time may have to be taken to handle business for my future success. The same could apply to artists and content creator clients that may have an urgent matter. With certain projects, I fill my family in on the time that I could be pulled away to be transparent and offer comfort in "knowing". This is how I handle the balance of business and life.
● What’s your favorite way to decompress?
The way that I look forward to decompressing is by watching my favorite set of movies at home. I have a few comedies and thrillers that I have memorized scene by scene. When I have overloads, I will often load up a movie in cue and relax with content that is not out of order and I am completely familiar with. I add into the equation my go-to snacks and drink, finding my grounding again. I forget about the momentary overloads and relax. This is how I decompress.
● What do you have planned for the next six months?
For the next six months, I will be quite busy serving the public with more music and finding some common interests with a few investors for bigger projects. I also plan to have some music videos published and that will be intriguing to all. In most forms of art, I find new ways to project my creativity as well as the best ways to connect with the projected audiences. There is also going to be more investment in equipment. One of the greatest decisions for anyone in business is to continue investing in yourself and your brand. When you invest in your business and brand, you are setting a foundation for growth and success. My next six months will be busy if not exciting.
● How can our readers connect with you?
I can be connected with across social media with the handle "@Ohyeahbeats". I spend a good amount of time responding to messages and comments, making sure that as many voices directed to me are heard and felt. Everyone can also stop by for the latest content on "Ohyeahbeats(dot)com". Understand that it may take a moment but it is a heart-felt mission to remain inclusive to all. I thank you all for your time and wish you the best on your journey towards success.
