"Lawyers are Peacemakers? Yes!" with Kelly McGrath, Esq.

Photos by Dave Rivera

Photos by Dave Rivera

Kelly McGrath, Esq., is a peacebuilding mediator and lawyer, trained in Restorative Justice, Nonviolent Communication, Trauma-Informed Care, and Conscious Contractsâ.

Kelly’s non-litigation firm focuses on resolving legal issues with peace and privacy, focusing on mediation – specifically divorce mediation, business mediation, and serious harm cases.

She also provides legal counsel through Collaborative Divorce, one-on-one empathy sessions for families or couples using Nonviolent Communication, provides webinars and training on conflict resolution to businesses and organizations, and is the founder of the Miccosukee Land Co-op’s Conflict Resolution Team.

Kelly knows that mediation is more powerful than litigation and her mission is to help people face their legal issues head-on by communicating directly with the other person.

Can you tell our readers about your background?

I’m a former Kindergarten teacher who went to law school because I wanted more autonomy but still wanted to make a difference in people’s lives.

I have a professional certificate in Trauma and Resilience from Florida State University. I founded the Florida Restorative Justice Association and was the Executive Director for the first five years. I worked as the Policy Attorney for the Office of Child Welfare at the Florida Department of Children and Families. I left my state job on December 5th (my grandmother’s birthday) in 2019 to start my own peacebuilding mediation and law firm.

This transition was driven by my commitment to addressing conflicts and promoting healing in a more direct and impactful way. My new venture focuses on providing comprehensive mediation services and legal assistance tailored to individual and community needs. As part of this effort, I strive to make it easier for individuals to find legal help when they need it most, ensuring that they have access to the resources and support required to navigate complex legal and emotional challenges effectively.

What inspired you to start your business?

I’ve been helping neighbors and friends resolve conflicts peacefully and with connection for years on a volunteer basis. My training in Nonviolent Communication and Restorative Justice helps me guide people through the most challenging conversations of their lives so they build connections and stay out of court. I decided that I wanted to do this work full-time and on my own terms.

Where is your business based?

I live in an Intentional Community (the Miccosukee Land Co-op) in the woods outside of Tallahassee, Florida, and with Zoom, I practice peacebuilding mediation and communication training worldwide.

How did you start your business? What were the first steps you took?

I jumped out of my state job and called everyone I knew in my personal and professional life and told them about my peacebuilding, non-litigation practice. I had no business plan and didn’t have the entrepreneurial maturity I’m building today. I took a leap of faith and started to get referrals and clients immediately but had no business knowledge that was way over my head. I can laugh about it now but it was exciting and scary at the same time.

What has been the most effective way of raising awareness for your business?

Most definitely through social media, podcasts, and videos. People are online and want to see you and know you before they trust you.

What have been your biggest challenges and how did you overcome them?

My own entrepreneurial immaturity and mindset barriers. I’m fortunate to be in a group called How to Manage a Small Law Firm that not only teaches lawyers the business aspects we didn’t get in school, but they believe personal growth precedes professional growth. They educate lawyers on the mindset blocks and terror barriers we all encounter when outside of our comfort zones.

How do you stay focused?

I calendar block and plan the week ahead of what I’m going to do this week, then review the week on Friday and plan again for the next week. We all need to pivot sometimes but being intentional about how I use my work time is key.

How do you differentiate your business from the competition?

I have the trauma-informed care, mindset, and communication skills training the most lawyers and mediators don’t have. This shows up in how I practice mediation – by scheduling one-on-one sessions first, I give each party the chance to talk about how it is for them emotionally, their tender spots, challenges, and hopes. They get to discharge some of that disappointment, fear, or anger. They vision how they want to show up at mediation. I know before we mediate their areas of agreement and concern and can make the most efficient agenda for their situation. I also offer a 100% money back guarantee because I know the power of mediation.

I also love teaching and find that developing effective programs comes naturally to me. I’m finding people and businesses are hungry to get better and conflict resolution and communication and I the training part of my business has been growing and developing. It’s exciting to see people test out these new skills and grow in confidence.

What has been your most effective marketing strategy to grow your business?

The most effective strategy for me is referrals and testimonials from past clients so people who are curious about me can get to know others who have worked with me.

What's your best piece of advice for aspiring and new entrepreneurs?

Work on your mindset and get mentorship. We need mentors throughout our lives and paying for that mentorship is an investment in your success. I mentor under How to Manage a Small Law Firm and have grown my business 50% in the first year of working with them. I also mentor under David Neagle (his free podcast is The Successful Mind).

What's your favorite app, blog, and book? Why?

Favorite app - Apple Books because I always want audiobooks on. I have a huge list of books I want to read and squeeze reading in whenever I can.  

Favorite blog – Brené Brown, hands down. She helps me search my soul and uncover shame, show up with authenticity, and inspires me to be gentle to myself and others.

Favorite book – You2 (you squared) by Price Pritchett because it helps me follow the Universal Laws and make the quantum leaps I need to make to fulfill my purpose here.

What's your favorite business tool or resource? Why?

My favorite business tool is the Microsoft BI data dashboards my husband, Dave Rivera, created for my business. I’ve never been a spreadsheet reader and having my income and expenses, results from marketing spend by channel, and other important business numbers shown to me visually helps me understand the story of my firm in a way that a page of numbers never will. 

Who is your business role model? Why?

RJon Robins, owner of How to Manage a Small Law Firm. He had a vision for his business, spent energy, time, and money on professional mentorship on mindset, and pursued his dream. He’s constantly growing and learning, he inspires us to keep finding more value to provide our clients and makes sure we celebrate the causes (the actions) we’re doing that lead to the effects we want in our business. I’m grateful to have him as a mentor.

How do you balance work and life?

My work and life flow into each other and it’s not an issue for me. I try to stop working around 5 pm each day, but then after a break walking in nature or cooking and sharing a meal with my husband I may be inspired to sketch out a new program or answer emails. We do take vacations where we unplug and leave the business alone and I also spend weekend time with my phone put away. All high-performers much have rest and play to grow.

What’s your favorite way to decompress?

Walking in the woods, making vegan party food for friends, and reading are all important to me outside of my business.

I get lost in complex cooking projects! I’m in the flow when I’m cooking.  My Cashew Camembert takes 6 months tended daily to make and is a non-dairy alternative to Camembert using traditional cheesemaking methods. I love making it so much that I’m creating a new business called Five Fae and that product will be publicly available in 2022. Fun and yum!

What do you have planned for the next six months?

I have four programs that’ll all launch within the next six months!

A Couples Mindset half-day workshop (July 10th) that explores the thoughts and actions common to couples and gives actionable steps to build connection and ease. I’m so excited to offer this after years of working with couples one-on-one helping them learn to communicate with connection. This is going to be a game-changer for anyone who wants to add more ease and joy to their interactions.

A Loss, Grief, and Burnout training for lawyers and law firms – I created this because a friend lost her husband, and the probate firm did and said all the wrong things to my grieving friend. Ugh! With some communication and trauma training, that firm could have supported my friend and bolstered their reputation – instead, my friend told her story on social media. Bad for her and bad for the firm. I’m using my trauma training to help firms understand their clients and implement policies and procedures providing meaningful support.

A Solution-Focused Conflict Coaching 6-week program for anyone who is conflict-avoidant and wants more tools in their toolbox, so they feel confident walking toward conflict. My favorite quote about conflict is from Dominic Barter, international peacebuilder, “Rather than be dangerous, conflict holds within it vital messages regarding unmet needs and areas of necessary change. Given this understanding, safety is increased not by avoiding conflict but by listening to the messages within.”

A Life After All ™ program, a 4-month program for divorced and widowed women for healing and building the life they want to live after loss. The key to this is the guidance of an elite faculty of professionals who surround the women with support for their unique circumstances. This will be announced and detailed in July (the website is lifeafterall.com) and the program begins September 1st.

How can our readers connect with you?

My website is kellymcgrathlaw.com and I’m on FB, Linked In, and Twitter.

The new website, lifeafterall.com, will be up until July 1st for the Life After All™ program.  

Readers can always touch base with me directly at kelly@kellymcgrathlaw.com or call me at (850) 273-8698.

Penelope Parker, The Boutique Making Waves With A Fusion Of Math And Art

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Boutique and creative design house, Penelope and Parker are making waves with their fusion of digital art, design and fashion. Offering an exclusive range of products and services to the world, using fashion as a vehicle for their art.

Can you tell our readers about your background?

I’m a Londoner born and bred. I trained in graphic design at Cheltenham College of Art and Design, England, before working on a variety of household names such as Nescafe, Johnnie Walker and Cadbury’s in SOHO, London.

What inspired you to start your business?

It began with my love for nature and science. By researching naturally occurring fractals in nature, such as shells, tree branches and snowflakes,  I became fascinated with the science behind beauty, and realised that humans are seemingly programmed to enjoy the geometric occurrence of fractals in nature, we can’t help but be drawn to them. It’s a scientific fact!

Where is your business based?

I live and work on the beautiful sandy shores of Palm Jumeirah, Dubai, where I have been based for over a decade, but the majority of our products are still crafted in our Abbey Road studios in London.

How did you start your business? What were the first steps you took?

As a lover of science and nature, I wanted to somehow incorporate both within my art. I studied the work of mathematician Benoit Mandlebrot and fractal patterns in snowflakes and plants. I taught myself to programme infinite equations to create 3D renders based on them, which I could turn into sculptures and intricately detailed pieces of art and fashion. Not wanting to compromise on quality or fuel fast fashion, I took time to seek out the best leather artisans and craftspeople.

What has been the most effective way of raising awareness for your business?

It started off with groups of mathematicians and programmers. As soon as I started to post my designs on Instagram they started to gain popularity. As I said before, we’re pretty much programmed to like fractals and the golden ratio.

What have been your biggest challenges and how did you overcome them?

Finding simple ways of explaining what the designs are, how they are made and exactly what it is we do. We did not want to confine ourselves, yet we needed a clear message. We thought about simplifying to just one or two products, but felt it would kill what we do, and why not offer a complete wealth of bespoke services? We’ve kept our vision as a design house that can keep producing collections of work and expanding.

How do you stay focused?

Consistency. Lots of people complain of writer's block, or not being in the muse. But I believe you just have to keep going, run through that wall and you’ll end up with something good. Many of my best pieces are the result of an experiment that didn’t quite go to plan. There are no rules in art, sometimes you have to force yourself to break them, even if that’s by accident.

How do you differentiate your business from the competition?

I don’t know of any other fractal artists doing exactly what I do. I wanted to push the delicate designs I had and make my art more tactile - wearable pieces of art. So began Penelope & Parker, slowly evolving from a fashion brand to an entire design house.We make no exception in the types of clients we can work with. Designs are created for bespoke use in private homes, hotels, restaurants and more, and can range from digital ornaments, bespoke animated tapestries, sculpture and fabric design.

What has been your most effective marketing strategy to grow your business?

Instagram was how we started to gain interest, but pinterest has been the biggest surprise to us for getting consistent results. We haven't really pinpointed why it’s been so effective, but it certainly works for us! I think it’s just because the designs are so different and a welcomed distraction, they can be hypnotic.

What's your best piece of advice for aspiring and new entrepreneurs?

Probably consistency, which I mentioned earlier. Imagine you’ve hired yourself. You can’t get away with sitting and doing nothing all day, contemplating or wasting time. So even if you don’t know what to do that day, do something. Pick up a business book, a podcast, research, and create. Anything, just keep the momentum going, and do not give up!

What's your favorite app, blog, and book? Why?

Anything by Seth Godin. He truly understands the creative process, the muse and the struggles. I’ve probably just regurgitated a lot of what he says within my answers, as I’ve been so encouraged by his work.

What's your favorite business tool or resource? Why?

Google analytics. It’s easy to become obsessed with Instagram likes, followers and approval of others. But that’s not a great measurement of your success. Google analytics covers all platforms and gives you a much better understanding of who your audience really is, and how to better engage with them.

How do you balance work and life?

Not beating myself up about performing at a high level every single day, to just keep going, and you think it’s an unsuccessful day, know a better day is coming. If I know that it’s not going well, I take time out to go and do something I enjoy, the beach, socialising, nature and so on. I find I usually just need to come at a problem from a different angle, and taking positive inspiration from elsewhere almost always helps prevent getting stuck in a rut.

What’s your favorite way to decompress?

Anything to do with nature. Despite being born in London, I’ve always longed for the beach. I know it’s cliche, but there’s just something about it. Probably science and my fascination with it, there’s always something to learn about it.

What do you have planned for the next six months?

More, more, more - We can’t stop! We have so many ideas for products, designs and serviced, we just can’t cram enough in. We want to work with so many more clients and collaborations, we’re always on the go.

How can our readers connect with you?

http://www.penelopeandparker.com

https://www.instagram.com/penelopeandparker_/

Hello@penelopeandparker.com

Entrepreneurship and Building Life for YOU with Elliot Olson

Photo by Katy Weaver Photography

Photo by Katy Weaver Photography

A. Elliot Olson (she/her) is the founder of Studio Anansi, a women-led creative team specializing in website design for small businesses, nonprofits, and entrepreneurs. She named her business after a god of storytelling, and she’s on a mission to help small businesses and nonprofits tell their stories online. Since 2013, Elliot has grown the studio into a boutique team of copywriters, graphic artists, and digital marketers serving an international clientele. She lives in the hipster capital of Portland, Oregon, with a scrappy garden and three chickens.

 Who is your top role model?

I was fortunate to grow up with small business owners and entrepreneurs as role models. My mother started her own small business, so I knew firsthand how hard this path would be. Her determination has always inspired me — and even today, my team knows that I still hold our work to 'top-level standards!

When I’m running on fumes at the end of a long project, I ask myself…would I be happy with this level of service for her? If the answer is no, then it's back to the drawing board.

Why did you start your business?

I believe that every business deserves an elegant and effective website, regardless of its size or budget. While attending college in Portland, I began designing websites for local businesses and nonprofits. I was continually frustrated by the lack of affordable, professional website options.

I kept meeting all these amazing small business owners without websites. They knew that they could grow their business and reach more people online, but they just didn’t have the budget for an expensive agency website.

Some people were resigned to not having a website, even though they wanted one. Others built a website themselves on the weekends...but it was a laborious process that wasted their precious free time. And because they didn’t know what to look for in a website builder, they usually had to rebuild the whole thing soon because it didn’t actually do everything they needed!

I thought it was ridiculous that so many passionate people were hampered by the lack of affordable website help. So I founded Studio Anansi as an affordable alternative to traditional agencies with high rates.

What have been your biggest challenges and how did you overcome them?

My biggest challenge was getting started. I wanted to be sure I was ticking all the right boxes, so I completed a crash course in small business management. My website design time totally tanked, since I (like almost everybody!) wildly underestimated the amount of work that goes into starting a business.

Fortunately, I quickly adapted and learned to juggle the admin and design sides of the business. Since then, I’ve grown Studio Anansi into a creative powerhouse serving an international clientele.

How do you differentiate your business from the competition?

I’m truly committed to empowering small businesses and website owners to manage their websites without needing a developer. I know this is kind of making me obsolete, but I just can’t help it! I really believe that people should be able to update their websites themselves, without having to stall or wait on an expensive developer for days or even weeks after inspiration strikes.

Besides video training and one-on-one coaching, I also publish free weekly web design and tech articles for small business owners. These resources have been especially relevant in the past year. The pandemic was a huge wake-up call for so many small business owners and entrepreneurs. Everything was suddenly online. People went from ‘meh, at least we have a website’ to suddenly ‘oh wow this has to be our main storefront.’

Not everyone had the budget to invest in a custom professional website, but I wanted to give people the tools to get started. So, I started creating guides and even videos to demystify website design.

What has been your most effective marketing strategy to grow your business?

I’ve had the most successful networking through professional groups in my geographic location. I’m in several Facebook groups specific to the Portland Oregon area. In these groups, I’ve been able to connect with other professional women and business owners. It really helps to have that personal connection and share a similar geographic space.

Other than social media, contact marketing has been very effective for me. I publish one new blog article every single week, no matter what type of week I’m having. In fact, I usually have several blog articles ready to go in advance just in case we get super busy and I don’t have time to write a new one.

By having a consistent schedule and publishing regularly, I’m boosting my SEO, demonstrating my knowledge, and helping other website owners manage their sites more effectively. 

What's your best piece of advice for aspiring and new entrepreneurs?

Just get started. It will never be the perfect time to take a risk or jump into entrepreneurship. Set yourself up with a financial emergency fund, since you don't want to abandon everything without a plan. But give yourself a finish line, such as having a certain amount of money saved for your financial cushion.

Then do it — take the risk, start the transition, and start building a life for YOU!

What's your favorite business tool or resource? Why?

I have so many favorite business tools. When I first started as a website designer, the first months were…well, haphazard is putting it nicely.

I loved designing and building websites, but the admin side of the business wasn’t my favorite. I sent proposals via Google docs, tracked invoices in a spreadsheet, and even asked clients to print and physically mail me their signed contracts.

My current, digital-only self shudders just remembering those times.

As I scaled my business, I found new and better ways to organize my business:

Dubsado

No exaggeration, Dubsado is the #1 most crucial tool in my arsenal.

Dubsado is an online platform that handles so much of the busy work in my work life. I use it to send contracts, questionnaires, proposals, and even invoices. It helps me stay organized, manage clients and projects, and eliminate repetitive tasks.

Asana

Asana is perfect for managing specific tasks and to-do lists. Having a clear timeline of tasks and next steps in Asana helps me stay organized. And it helps the client see where we are with the project! No more emails or phone calls asking “What comes next?”

WordPress

Of course, no list of top tools in my biz would be complete without WordPress. I originally started building on WordPress waaaay back in 2013. Since then, I’ve tested many of the newer website builders, from Weebly to Shopify to Squarespace.

I always come back to WordPress for a few reasons.

First, it’s open-source — aka free. The core WordPress software is 100% free. The only costs are your domain and hosting. This is fabulous for small business owners or startup teams that are strapped for funds.

Second, WordPress is powerful. Like, really really powerful. WordPress powers sites including Zillow, TED, Etsy, and even the White House. So while it’s simple enough for basic websites, it’s also powerful enough to scale.

Yes, I’ll still work on Squarespace or Shopify sites if someone contacts me with an existing site that they love. But ultimately, I’ve found that it’s best to switch over to WordPress. For the customizations, flexibility, SEO, and so many more reasons — WordPress is my website builder of choice.

Inbox When Ready

This ingenious extension hides your email inbox. When you open your inbox, you see an empty page with the option to “show” your messages. The extension is easy to install, and I can’t stop raving. I only started using this tool in the past few months, but it’s absolutely transformed my workdays. Before, I was losing hours in my day to checking emails. Now, I schedule my email time into blocks.

Dictate to Text

There’s one final tool that many people overlook. I’ll absolutely love dictate to text. I use an app on my phone to convert my spoken words into text, and then automatically sync with my computer. It makes it so much faster for me to write articles drop-down notes or remember things throughout the day, especially when I don’t have a chance to write a long note to myself or article on new topics. 

How do you balance work and life?

This is such a hard question! Especially during the pandemic, balancing work and life didn’t really seem feasible for long stretches of time. Suddenly we were all working from home offices, living rooms, or kitchen tables.

Personally, I had a hard time turning off my “work brain” at the end of the day and relaxing into “normal life” mode. It helped when I literally turned off my work computer at the end of the workday and put it away. By visually removing my work tools when I wasn’t in work mode, I was able to better relax into normal life. 

What do you have planned for the next six months?

In the next six months I’m hoping to grow my business even more! We had incredible growth over the past six months, and I want to continue that momentum. I’d like to add a couple more designers and developers to my team, so that I can focus on the actual website designs and growing my business while handing off a lot of the building and development work to team members.

Don’t get me wrong, I absolutely love coding and building website! But I find it’s a better use of my time to focus on growing my business, engaging with clients, and developing new offerings — rather than getting bogged down in the development and building work. 

How can our readers connect with you?

I’d love to connect! I publish weekly articles about entrepreneurship and website strategy over at studionanasi.com. Or reach out anytime at hello@studioanansi.com or Instagram @aelliotolson.

"Be passionate. Do your research on your ideal customers before you need them to be customers," with Roberta Perry

Photos by Irina Leoni

Photos by Irina Leoni

Roberta was suffering from skin that was dry, itchy, and irritated. She discovered exfoliating products but none were satisfying her wants/needs, so she starting making it. Roberta’s late sister, Michelle, joined her and in 2006 ScrubzBody Skin Care was born. https://scrubzbody.com/ Roberta offers her customers permission to pamper themselves. It just happens to come in a jar. They were the highlighted business on the Season One finale of Sell it Like Serhant on Bravo TV. 

Can you tell our readers about your background?

My background in the skincare business was as a consumer. My skin was horribly irritated and dry. I discovered products that exfoliate but I was not happy with what I was finding in the stores. I created a scrub out of my own needs, based on what I was purchasing, and it was my late sister, Michelle Tucker, who suggested I start selling it. I had no intention of starting a business, but I decided to at least sell a few jars and see how it went. I did all sorts of research about botanical oils and the benefits they have. I was humbled at the fact that my scrub contained a really well-balanced blending of the right nutrients and essential fatty acids that are so incredible for the skin.

What inspired you to start your business?

It was really the combination of wanting to work with my late sister and my best friend as well as the reaction we were getting from our few customers, let alone family and friends. I had previously started another business, which had seriously failed, but that business venture gave me the urge to start something. Being able to wrap a business around a product line I was proud of and humbled by was inspiring enough to get going in earnest.

Where is your business based?

My business is based in Farmingdale, NY, a suburb of Manhattan, with a train station and a short 45-minute commute to NYC. We have a storefront at 245 Main Street, right in the heart of town. We produce our entire product line on-site, we host Make Your Own Scrub Parties, we sell other products from manufacturers we love and we sell online all over the world.  

How did you start your business?

What were the first steps you took? We worked out of my kitchen and converted garage for the first 5 years. Because I had worked on the website and other marketing aspects in my other venture, I had an idea of how to start creating those things for our own business, so I did. We sold online, at craft fairs, trade shows, and events. We began to sell wholesale as well as retail and started to expand our list of retailers, including a chain of salons across Long Island.

What has been the most effective way of raising awareness for your business?

Thankfully word of mouth has been our #1 opportunity to reach new people. Our existing customers love our products enough to spread the word on a daily basis. Free publicity is another way we spread the word. I love using Help a Reporter Out to find journalists and writers who need information I have to share. I built a relationship with 2 writers of our local newspaper, Newsday, so we have been featured in that paper on many occasions. We were the finale episode of Sell it Like Serhant, a 2018 Bravo Show starring Ryan Serhant of Million Dollar Listing fame. That brought us a tremendous amount of new customers. We donate to charities and business or empowerment functions. Rather than a printed ad, this is a way to get the product in people’s hands. I have found it is very effective marketing and good charity at the same time.

What have been your biggest challenges and how did you overcome them?

Online marketing has always been my greatest challenge because I find it difficult to determine what works and what doesn’t, when the field, is always changing, without spending a fortune. My website does fine and more than pays for itself, but it is not the sales machine I would love it to be. It is forever a work in progress.

How do you stay focused?

I have my days when I am not focused at all and I allow those to happen. Thankfully they are few and far between but I think they help me shake the intensity of running a business off a little. Mainly I remember how I can make my customer’s experience excellent. This in turn keeps me concentrating on what I need to do to keep my business working well. It is always about the customer and that helps the focus return. 

How do you differentiate your business from the competition?  

2 words… Customer Service! I just do right by my customers each and every time. Putting out a quality product doesn’t hurt, either.  But, when it comes down to us or some other business like us, our customer experience is going to be the thing that makes us stand out from the crowd and the competition. 

What has been your most effective marketing strategy to grow your business?

INCREDIBLE CUSTOMER SERVICE! Also, as mentioned above, raising awareness is our best marketing strategy, so word of mouth, free publicity, using Help a Reporter Out, and charitable donations are our most favorite ways to market. I also love emails. I send a series of welcome emails as soon as someone signs up, then I have a weekly letter that comes out every Thursday night. 

What's your best piece of advice for aspiring and new entrepreneurs?

Be passionate. Do your research on your ideal customers before you need them to be customers. What problem are you trying to solve for them? Most importantly, don’t be afraid to fail in your quest for greatness in product or service! If something is not working the way you thought it would shelve it for the next idea. Learning what not to do is equally important to learn what to do.

What's your favorite app, blog, and book? Why? 

My favorite app is the Dropbox one. I love the ease of transferring files from my business to my home to my phone and back again. For example, I can leave all my photos there and access them for social media posts. My favorite blogs are Marie Forleo and her Marie TV episodes, which are down to earth and packed with great information from a professional and personal insight. I also love The Middle Finger Project. Ash Ambirge is off the cuff funny and has a take no prisoner’s attitude about business. I love it. I have so many books that I love it’s hard to pick one, but for business, I tend to quote The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John D. Mann. It is a story about the power of giving. I love the Five Laws of Stratospheric Success included within the story as well.

What's your favorite business tool or resource? Why?

I adore Photoshop and Adobe Illustrator! I love taking pictures and designing layouts. I also enjoy having the ability to create my own brochures and ads. 

Who is your business role model? Why?

I love the biggies, like Marie Forleo and Seth Godin, but I have a couple of “business crushes” on a small scale, because I adore watching the success of Indie makers who are kicking butt. Entrepreneurs like Charlene Simon of Bathhouse Apothecary, Stacia Guzzo of Smarty Pits, and Danielle Vincent of Outlaw Soaps. All have created million-dollar businesses and remaining true to themselves and their original mission at the same time. 

What is your beauty routine? What are some of your favorite products?

My morning routine starts with a tinted moisturizer with 31SPF by Celtic Complexion. It is my perfect color, a great moisturizer and SPF coverage, in a natural product. I adore it. I use Mineral Fusion as my blusher and highlighter. Simple shadow, waterproof Maybelline mascara and waterproof liner are my go-to every day. I love to wear makeup but don’t want to look too heavily made up. My beauty routine at night is simple and basic, based on the reason I started my company. I need it to be easy! Our Face Oilz is a deep oil cleanser that breaks through the toughest waterproof makeup. Then I use Scrubz+ as my facial scrub. I love to use it nightly. Then, right before bed, I put our undereye/face cream, Bye Bye Bagz on my eyes, and massage the remaining cream all over my face. That’s it! 

How do you balance work and life?

I just weave my daily life into my business life and vice-versa. For example, I might be lounging on a beach chair and posting to social media, or answering an email or fixing a problem on my website at the same time. Then again, when I am at the store, I may take time to edit photographs from a recent vacation when the store is quiet. I just try to seamlessly integrate my life and my business so it all works. Having people I trust to watch the store/business when I am away is also a major component of my peace of mind. My best friend since 1977, Wendy, is also my VP of production and the store manager! 

What’s your favorite way to decompress?

I love to play the drums. I love inline skating down beautiful bike trails. I love reading. Most of all I love to travel and see new places. 

What do you have planned for the next six months?

We love summer because our town is very walkable with restaurants and shops so we always increase foot traffic. We have our Buy One Get One Sale every November, the Friday before Thanksgiving, so we ramp up production in September and keep going. We have increased our Private Label business and love mentoring people as they begin their own entrepreneurial journey.

How can our readers connect with you?

We can be found at Scrubzbody.com as well as on FB, Instagram, YouTube, Twitter, and Pinterest, all under /ScrubzBody

"Be brutally honest with yourself about your weaknesses and lean into the aspects of your business where you fall short or avoid the work" with Kirstin Smith

Kirstin Smith

Kirstin Smith

Kirstin Smith’s mission in life is to help as many women as possible reach their full potential, increase their self-confidence, and live a life they truly love. Kirstin has helped to build a successful gym in Houston, Texas over the past ten years and works virtually with busy, goal-oriented women who want to maximize their time, lose fat, gain muscle, and improve their mindset. Additionally, Kirstin works in real estate with her husband, where they own 68 rental properties. Kirstin lives in Houston, Texas, and is the proud (but often frazzled) mother to four young children, ages 18 months to 8 years.

Can you tell our readers about your background?

In 2008, my now husband and I moved to Houston, Texas so that I could pursue a Ph.D. in Arabic and Islamic Studies. At the time, I was preparing for a career in the academic or the intelligence community. By 2012, when our first baby was born, I left the academic life and took the leap to become a stay-at-home-mom while playing a support role for a gym that we had just opened. Over the next 7 years, we grew our family by three additional children. During that same time, my husband and I established a successful real estate investment portfolio. While I had been peripherally involved in the brick-and-mortar gym we owned, I found myself gravitating to busy, goal-oriented women who struggled with post-partum fat loss and waning self-confidence. While I was already a certified trainer, I decided to pursue a nutrition certification and began offering virtual 1:1 coaching that emphasized sustainable nutrition habits, time management, and mindset work.

What inspired you to start your business?

  • Initially, I suffered from such imposter syndrome that the thought of owning my own business seemed almost absurd to me! Sure, I had helped build a successful gym and real estate company, but I thought of those endeavors as my husband’s businesses and thought of myself as *just* a stay-at-home mom. After our 4th baby was born in 2019, I got very serious about my fitness and nutrition and, before long, I had friends and neighbors reaching out for advice and support. In many ways, launching a coaching business happened in a completely organic way, spurred by Covid-reactions and an increased need for at-home fitness solutions. The more feedback that I received from the women that I was working with telling me they haven’t seen a certain number on the scale in over 10 years since their wedding, the more I realized how much it fueled me to see these women succeed and become healthier, more confident versions of themselves.

Where is your business based?

  • My home base is Houston, Texas, but I currently work with clients across the U.S.

How did you start your business? What were the first steps you took?

  • My initial step was to set up a Facebook group where I posted daily at-home workouts. This was intended to motivate other stay-at-home moms (and later, those working from home due to Covid closures) to be active despite their limited time or equipment.

What has been the most effective way of raising awareness for your business?

  • The vast majority of people that I have worked with to date have been direct referrals or people who have found me via social media outlets.

What have been your biggest challenges and how did you overcome them?

  • Like so many other working moms in 2021, my biggest challenge is trying to get work done with four young kids at home all day! While I had hoped that schools would reopen and kids would be able to return to some level of normalcy, that just didn’t work out the way I had hoped and we made the decision to homeschool our older two school-aged kids. I’ve learned to fully embrace my calendar and time blocking while, at the same time, giving myself some grace when I feel like I’m not doing enough.

How do you stay focused?

  • My highest value work gets done first thing in the morning while I’m fresh, energized, and operating in a proactive rather than reactive mode. Once the kids are up, all bets are off! I plan in the evenings so I know my top 3 highest-priority items that need to get accomplished the following morning to “win my day.” When I am able to achieve those things, I am moving my business forward as well as giving myself a little “win” for the day and a sense of accomplishment that allows me to be a little more present with my kids during our homeschool lessons or with my husband during our weekly date night.

How do you differentiate your business from the competition?

  • In the health and fitness space, there is very little that I am instructing my clients on that has not been saying before ad nauseum. The science of energy balance equations and training methodologies like progressive overload doesn’t change with time like many of these “Lose 30 pounds in 30 days” type challenges or fad diets. I am very honest and direct with my clients; many of them are perfectly aware of what they should be eating, but the struggle is related to poor nutrition or health choices stemming from emotional eating, poor time management, and dealing with large amounts of stress. For many women who play a nurturing role to others all day, it can be very difficult to nurture themselves in a way that is healthy in the long term. Finding a coach who understands what your challenges are and can help equip you with tools to deal with those challenges creates a relationship based in respect and trust in the process. Considering I’ve done the yo-yo weight gain and loss from pregnancy, felt my own motivation plummet, and lost a great deal of confidence, I can relate to what many of my clients are struggling with.

What has been your most effective marketing strategy to grow your business?

  • To be honest, my only marketing has occurred organically. I have not utilized any paid advertising up to this point.

What's your best piece of advice for aspiring and new entrepreneurs?

  • Be brutally honest with yourself about your weaknesses and lean into the aspects of your business where you fall short or avoid the work. For me, it’s knowing my numbers. Step one is acknowledging it and step two is owning it. It’s a commitment to get better every day.

What's your favorite app, blog, and book? Why?

  • My favorite app is Streaks, where you can set habits to track and gamify certain behaviors that you want to emphasize. I’m not a blog girl, but I do listen to a lot of podcasts while I work out. My two favorites are ‘Real AF’ with Andy Frisella (the CEO of 1st Phorm) and ‘Date Your Wife’ with Garrett J. White and his wife, Danielle. They are both very raw and unfiltered podcasts, so they’re not for the faint of heart! The former deals with business and current events while the latter deals with relationships and emphasizes the need to continuously choose your partner.

What's your favorite business tool or resource? Why?

  • I am a firm believer in the value of coaching and that you don’t know what you don’t know. I have many blind spots when it comes to building my business, in part because of my self-imposed head trash about being *just* a mom and not an entrepreneur. For that reason, I am a member of a business coaching program and have coaches who help me to fill in my gaps and expand my skill sets.

Who is your business role model? Why?

  • I really admire the work being done by Natalie Jill. She’s a great example to women with injuries or those 40+ that your self-limiting beliefs and stories don’t have to define you. We’re never too old or too broken to write our own stories.

How do you balance work and life?

  • I’m not sure there is really ever a healthy work-life balance for business owners and entrepreneurs! I have found more peace as I leaned into the chaos of my life. Having my kids around full time has given me the opportunity to include them and expose them to aspects of my life that they wouldn’t see otherwise. It has allowed us to supplement their homeschool curricula with some incredibly valuable real-life lessons. And it’s a great feeling when your 6-year-old girl tells you she wants to start her own business!

What’s your favorite way to decompress?

  • We RV as a family. It serves a great forcing function to unplug and really be together. We get to see amazing sights, be active outdoors, and make memories.

What do you have planned for the next six months?

  • We’re going to RV as a family for the entire month of July. And, I’ll put this out there for accountability: I am currently working on a book about my experiences as a pseudo-unhappy housewife and how I transitioned into building a life that I love! I sincerely hope that my struggles and journey will help to inspire other women to realize that we don’t have to fit nicely into stay-at-home or working mom boxes; there’s no reason we can’t write our own stories, create meaningful impact, and make the most out of the time we’re given here.

How can our readers connect with you?

Nurture a Growth Mindset with Jenica Blechschmidt, CEO & Founder of Lovebug

Photo Credit: Kathy Nash.

Photo Credit: Kathy Nash.

Lovebug is a new mobile application designed and devoted to helping both babies and parents get more sleep. Using data-backed solutions, Lovebug establishes healthy sleep routines, navigates tricky sleep regressions, and provides parents daily support from certified sleep consultants for newborns and babies up to 36 months of age.

Some of the in-app features include an on-demand lesson library containing hundreds of short video lessons led by pediatric sleep consultants. In addition, the app will monitor a user's sleep log and deliver contextual video lessons when they need them. For example, suppose the app notices your baby is waking up before your desired wake time every morning. In that case, the app will deliver a short lesson to you on how to address early wakings. 

In addition to contextual and on-demand video lessons, the Lovebug app includes a dynamic nap schedule. The Lovebug baby sleep schedule is the first of its kind. It adjusts hourly to guide parents through missed naps, a poor night's sleep, an accidental snooze in the car, or whatever else life might throw at them. With the Lovebug schedule, caretakers will never have to question when to put the baby down to sleep or if the baby is getting enough sleep again. Plus, the Lovebug schedule grows with each child's developing circadian rhythm and guides parents through regressions and nap transitions.

Can you tell our readers about your background?

Hi everyone! I'm Jenica, the CEO and Founder of Lovebug. I started my career in Investment Banking after getting an undergraduate degree in Finance. While I am thankful for learning how to manage a company financially, I knew that it wasn't for me! I moved into the operations side and spent time in Finance, Marketing, and Product Development at a Software Company. Thanks to this broad experience, I'm lucky to now pursue something that is a game-changer in the lives of parents everywhere.  

What inspired you to start your business?

My friends, family, and especially my niece Hazel!

Once I got into my late 20s and early 30s, all of my friends were starting to have babies. A common theme I saw was how frustrating it was for my friends to get their babies and toddlers to sleep at naps and bedtimes. I spent one week with my cousin (and co-founder) and her 10-month old baby and saw how much she struggled with being both an adult and a Mom of a non-sleeping baby. I am a bio-hacker obsessed with good sleep habits myself, so I became addicted to learning about baby sleep. I received my pediatric sleep consultant certification from the Family Sleep Institute. I then started working with hundreds of families to help their babies sleep. I saw firsthand that poor baby sleep is a pervasive, persistent, and painful problem. I knew that technology and tools could help the modern-day Mom. And so Lovebug was born! 

Where is your business based?

Lovebug is based in Naples, FL, because that's where I live, but our team is 100% remote! We also have team members in California. Our app is available worldwide, and our sleep consultants take phone consultations with clients globally.

How did you start your business? What were the first steps you took?

I didn't have a degree in sleep, but was an avid reader about it, and I’m not a parent, though I’ve surrounded myself with many parents. I knew I had to gain credibility in the field, so I went to the most science-based program I could find, the Family Sleep Institute. I always had an app idea in the back of my mind because I come from a software development background. So during my time at the Family Sleep Institute, I started designing my app using Adobe XD software and testing the concept on friends and family members with children in my target market.

I must have changed the product and concept 100 times before registering the business and even talking to potential employees and co-founders to join me. I tested, changed things, and re-tested until I felt confident that something was close. We still do that today while listening so closely to a hand-selected tester group. Our product has been built entirely for and with parents.

What has been the most effective way of raising awareness for your business?

Awareness has been the hardest part. We started by thinking we could do everything based on paid ads. Still, We realized quickly that that was expensive and felt inauthentic to our target market. We pivoted to thinking hard about how our target market, parents of babies and toddlers, are underserved. Marketing messages to new parents that everything is fine, but we know it is messy, complicated, and sometimes disgusting. We created @thelovebuglife community on Instagram, and that has been a game-changer for us. @thelovebuglife is a community that shows the ups and downs of early parenting, and some experts brought in there as well. We host weekly Instagram lives on baby and toddler sleep. We do giveaways, showcase user success, and honor our user's stories when they get tough. Our Instagram has created a bond with our community unlike any other. Word of mouth awareness has helped to grow us from there. 

What have been your biggest challenges and how did you overcome them?

Self-doubt is 100% the hardest thing to overcome as an entrepreneur. Some days feel so good compared to other days that feel hopeless. I struggle with not showing my emotions to my team and remaining stoically confident while our cash flow is dwindling, and I worry about staying in business. Exercise has helped me as well as writing three pages a day on anything. Some days it's a story. Some days it's a manifestation. Some days it's venting. All days are beautiful, though, and I could not imagine my life any other way!

How do you stay focused?

My favorite quote is "strategy is saying no," and I take it to heart. We use a tool called Pivotal Tracker to track everything that we have to do with the business. We meet every other week to stack rank everything that we could be doing in our company. We are ruthless about finishing those tasks in that order. Every weekday, we have a 15-minute check-in where each person on the team says what they did the last 24 hours, what they plan to do the next 24 hours, and if they have any blockers. Then we all chime in to help with blockers. Having everything written down permits us to dream big and plan for the future, while the stack rank enables us to get work done.

How do you differentiate your business from the competition?

Our competition is live sleep consulting. Unlike a live sleep consultant who usually has a 9am-5pm engagement for two weeks, the Lovebug app is with the family 24 hours x 7 days a week x 365 days a year for a lower price. Additionally, the Lovebug mobile app lets parents log their baby's activities on their phone. From the log, Lovebug creates graphs and gives contextual recommendations to the families. For example, suppose your child is waking at 5 am every day, and you want them to wake at 7 am. Then, Lovebug will show you a video lesson from a pediatric sleep coach on how to help your baby sleep in longer. Unlike the competition, everything is quick, self-service, and immediate. Plus, the recommendations change based on the age of the child.  

What has been your most effective marketing strategy to grow your business?

We created an open beta testing program before releasing our mobile app for purchase in the Apple App Store and Google Play Store. Anyone could sign up for the mobile app during the beta to test it out after giving us their email address. We ended up getting close to 1000 subscribers. This beta program helped us confirm our target market and get closer to product-market fit than we would have and gave us a base to sell into once we went live.

What's your best piece of advice for aspiring and new entrepreneurs?

Nurture a growth mindset. You will have the things that you feel confident about doing, and 90% of your job will be in areas you don’t know or understand. Every year, I tackle a new skill to remind me that I’m always going to be a beginner. With practice and patience, you can do anything. It’s frustrating to not know how to do something at first, but when you keep doing it, you will learn and grow more than you’ll ever realize!

What's your favorite app, blog, and book? Why?

App - Lovebug, of course!

Blog - I'll replace this with podcast and say Robinhood's Snacks Daily - it's excellent for business news!

Book - Moonwalking with Einstein - it showed me that a growth mindset can open up your world to many possibilities.  

What's your favorite business tool or resource? Why?

A Masterclass subscription changed my life! The class on Negotiation by Chris Voss and the Entrepreneurship one by Sara Blakely were both life-changing.

Who is your business role model? Why?

Sara Blakely. So much of starting a business is finding creative ways to hustle. She talks about how she hustled in the early days by going from store to store, creating visual displays without permission. That kind of hustle is so essential, and thinking through how to be creative when reaching your market to stand out.  

How do you balance work and life?

We have flexible working hours at Lovebug that allows me to play tennis and walk my dog during the day. Choosing your schedule helps me to live life fully and work fully. Plus, it's so fun to have your own business and help families thrive, so I don't always consider my work to be work - that helps!

What's your favorite way to decompress?

Playing tennis - I like that I cannot think about anything else but hitting the ball!

What do you have planned for the next six months?

Right now, Lovebug is mainly about baby sleep, but we have realized from working with our families that so many other milestones and struggles come up after rest is solved. The other challenges include behavioral issues and discipline as well as nutrition. We'd love to expand our offering to give parents a one-stop shop for all of their parenting desires.

How can our readers connect with you?

We cannot wait to chat with you all!  

Find us at:

Website: www.getlovebug.com

Instagram: www.instagram.com/thelovebuglife

Facebook: www.facebook.com/thelovebuglife

Jess Shipwash of Shipwash Properties –The Life of a Nurse, Mother, Wife, and Real Estate Investor

Photo Credit: Haleigh Crabtree Photography

Photo Credit: Haleigh Crabtree Photography

Jess Shipwash is a wife and mother to a newborn baby boy, born in May of 2021. Jess is the co-founder of Shipwash Properties LLC, a real estate investment company that she founded with her husband, Jeff. In addition to real estate, Jess is a registered nurse with a strong background in critical care. Jess worked across many different critical care units during the COVID-19 Pandemic and currently works in a surgical unit when she is not buying real estate!

Can you tell our readers about your background?

I grew up in a family of nurses. My mother and grandmother were both nurses, and I have several extended family members that are nurses.  It was always a dream of mine to become one as well. I graduated nursing school in 2016, and started my career in critical care, working in a variety of departments including cardiac critical units and intensive care units. In addition to my medical career, I always had a burning desire to become an entrepreneur. My husband and I both love real estate and we were fascinated by the HGTV shows on flipping houses. It may sound corny, but we dream to become the Erin and Ben Napier (Home Town on HGTV) of Tennessee! 

What inspired you to start a business?

I wanted to take the passion I have for caring for others and turn it into something that could benefit my community, and that I could truly call mine! So, we launched a real estate investment company! In addition to starting a business I am passionate about; I want to have the opportunity to pass something down to my son. Handing the keys of a successful business over to my son one day fuels me through the late nights and weekends. Jeff always had an entrepreneur spark as well. We just never could figure out exactly what we wanted to do. We “accidently” flipped our first home. I say “accidently” because we had no intention of flipping the house. We had owned it for right at a year, but a house we fell in love with came available in our neighborhood and we just had to have it! During that year of ownership, we remodeled different areas of the home. Nothing major, just a lot of cosmetic stuff. This is where we learned that we truly enjoyed home remodeling. When we went to sell the home, we made a decent little profit from it. That was the “ah-ha” moment that triggered me to investigate flipping homes as a business.

Where is your business based?

My business is based in Knoxville, TN. Although we are based in Knoxville, we serve the entire East Tennessee Areas from Oak Ridge, all the way down to certain areas of Chattanooga. 

How did you start your business? What were the first steps you took?

I started my business by reading as many books as possible about real estate investing, I could get my hands on! In addition to books, I listened to what seems like 500 podcasts. Every day on my way to and from work, I would listen to a podcast.  I knew I wanted to start on the right foot. This is an extremely competitive business, so I didn’t want to go into this without a game plan. I wanted to form a great team of people I could rely on. In real estate, you need attorneys, real estate agents, CPA’s, contractors, and many other people to rely on. Without these people, you run the risk of failing before you start. In the early stages of my business, I networked and built relationships with as many of these people as I could. So far, we have been able to establish a great network of professionals that help our business grow!

What has been the most effective way of raising awareness for your business?

In my opinion, every great business starts with a great website. In 2021, most people start their search for services on the internet. I knew that to be successful, we would need a credible website. In this field, you have so many random generic websites of people that are not true real estate investors but claim to be. For us to separate ourselves from these people, we needed to first build our site and make it as credible as possible. In addition, documenting our flips across social media platforms shows that we are who we say we are and that we mean it when we say we buy houses as is to flip!

What have been your biggest challenges and how did you overcome them?

My biggest challenge has been time management. I am a new mom, and my son is my first child. In addition to him trying to learn new routines, I am as well! My business is still in the early stages of its life; therefore, a lot of time and effort is spent trying to learn, grow, and develop new strategies to grow it. Several hours is spent promoting, running the day-to-day stuff like ongoing rehabs, and bookkeeping as well. I am still working to grow our online presence as well, so a lot of time is spent on implementing SEO strategy. To overcome this obstacle, my husband and I decided to basically take shifts on different chores and tasks. Some days, he does all the project management stuff in the business, and does less house chores, and other days it’s the opposite. We rotate these back and forth. We also prepare our days with a written agenda. Checking off different tasks allows us to keep track of what needs to be done and provides a small win each time we complete one!

How do you stay focused?

Always know your why. Why are you sacrificing sleep to get this task done? Why are you sacrificing time out with friends? Why are you sacrificing buying that new car? Knowing your why keeps you on track for your goals. My why is creating financial independence and freedom for me and my family. If having a 9-5 becomes an option rather than a “have-to, “That is freedom. If you can write a check when you need a new car without thinking twice? That is financial independence. That’s what keeps me motivated and keeps me focused on the most difficult tasks each day!

How do you differentiate your business from the competition?      

I love getting this question! We are not your typical “we buy houses” company. Since we only serve the community we live in, we take great pride in conducting business the ethical and legal way. In addition, we market ourselves more than our business brand. When you search my company, I want you to be able to put a face to it more than a brand. Most of my competitors hide behind their websites and you can’t even find the name of the person who owns the company. We wanted to differentiate ourselves by documenting all our home renovations, placing real pictures all over our website that includes us, and having a detailed about us section as well.

What has been your most effective marketing strategy to grow your business?

Google Ads and word of my mouth has been the life blood of my business so far. I am working extremely hard to get our website to the first page of Google.  The consulting company we are working with has truly been amazing. Our website, nor our branding would be what it is today without them. I had zero knowledge of how to build a website, and no idea where to start with SEO. But with their help, we are moving in the right direction. See you on page one of Google soon Knoxville!

What's your best piece of advice for aspiring and new entrepreneurs?

I want to rehearse the part about knowing your “why.” Running a business is hard. Starting one from scratch in a competitive market? That’s fun too! Having a “why” gets you through the days you want to give up. There will be days, trust me.  Keep moving forward on your path and continue to have grit. Not giving up is a lot harder than running a business. Surround yourself with people who want to see you succeed. I can’t preach this enough! The people who see your success as competition, eliminate them from your life immediately. Negativity is contagious. If you associate with people who consistently don’t believe in you, you will fail. Make your circle small and help each other win! 

What's your favorite app, blog, and book? Why?

This is a tough one! My favorite app has to be TikTok. Not only do I get inspiring design ideas for our houses, but it also provides hours of comedy when I need a pick-me-up. My favorite blog is the mighty investor by Jerryll Norden. His blog is essentially written as a diary and it details his entire investing journey. Jerryll started his life a robotics scientist but found a passion in real estate. Not only has he created a successful real estate business, but he has also started one of the best SEO companies in the United States! My favorite book is Paddle Your Own Canoe by Nick Offerman. Not only was Nick amazing in Parks and Rec, but his book also provides great inspiration on believing in yourself.

What's your favorite business tool or resource? Why?

My all-time favorite business tool so far has been QuickBooks! QuickBooks is so simple to use, and it allows me to manage my business like a smart business person should! My husband has an accounting background, so it wouldn’t be fair to say I haven’t had a lot of help in learning it! QuickBooks provides the resources for me to track expenses and income down to a project level, which influences the decisions I make on the next house. It’s also convenient when it comes time to pay Uncle Sam. All our receipts and expenses are in the system and is super easy to produce our tax documents.

Who is your business role model? Why?

Without a doubt, Dan Price of Gravity Payments. Dan is famous for raising the minimum wage of all his employees to $70,000 back in 2015. Dan went under great criticism from business experts saying that his company would fail, and it just wouldn’t work. What happened? Gravity Payments tripled its revenue over the next five years. Dan is the perfect example of realizing that a company’s greatest asset really is the employees. Like many of us, I have spent parts of my life working for companies who only care about the bottom line and not the morale or health of its workforce. Dan proved not only could you demonstrate this by sacrificing his own salary, but a company can reap the benefits for it in the future. As my company grows, I want to provide life changing opportunities for my future employees just like Dan! 

How do you balance work and life?

The famous work/life balance. Does that even exist in 2021? Just kidding! Since the pandemic, I have worked hard on making a list of priorities and placing them above all else.  My husband and I dedicate certain times of the day and certain days of the week to strictly family time. It is certainly difficult at times. He works a full time W-2 job, we run the business together, and we have a newborn. We do our best to layout a schedule of things to allow us to complete these tasks in an efficient way. Everything has a due date and person responsible. So far, it has worked well! Our goal is to one day run the business as a true CEO, and not allow the business to run us! Balance is tough, but it can certainly be accomplished.

What’s your favorite way to decompress?

My two favorite things in the world are getting a pedicure and going to the lake. Getting a pedicure is my free mommy time.  My husband and I have a boat, and East Tennessee has several lakes to choose from. We always attempt to go out on the lake and hang out with our friends. This is great bonding time for family in addition to a great way to decompress! Thank goodness for summertime and lake therapy!

What do you have planned for the next six months?

The next six months I plan to finish working our SEO for our website. I have a goal set to do at least $1 million in real estate transactions in 2021. With six months left, I think we can hit that goal. In addition, I am working to finish building out our formatting on our website as well and finally stick to something!  I am wanting to learn more about doing short-term rentals for my business. Air Bnb is a great opportunity in locations near me, and I think that would be a great branch to add to my business. Lastly, I want to spend as much time as possible with my new baby boy! Learning to be a mom has been one of the greatest experiences of my life and I wouldn’t trade it for anything!

How can our readers connect with you?

We encourage everyone to check out website! In addition to our website, readers can follow the progress of our home renovations across social media platforms at the following:

Website: https://www.webuyhousesinknoxcounty.com

Facebook: https://www.facebook.com/shipwashproperties

Instagram: https://www.instagram.com/shipwash_properties/

Twitter: https://twitter.com/shipwashproper1

Kiara Thompson, Co-Owner and Director of Online Sales at Bead World, a Woman Owned Company

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Kiara Thompson is a 24-year-old business owner in Scottsdale, Arizona. After realizing college would not teach her how to start and run a company, she left and tried her hand in real estate and started two separate companies while working at her dad's HVAC company. All avenues failed, and in a rock bottom moment, her mom and she realized her path was to join her company and create an online store to accompany her brick-and-mortar locations that sell beads and jewelry-making supplies. She built up sweat equity and now co-owns the company Bead World.

Can you tell our readers about your background?

Growing up with entrepreneur parents, I had always seen myself owning a business. I would often draw up business plans for companies from art studios to apparel brands. My first venture was selling hand-painted longboards and skateboards. I only sold a handful, but I had so much fun creating a product that people wanted to use. I was always involved in art in school and in my free time, I believe that it has helped me immensely with working in such a creative position.

What inspired you to start your business?

In 2004 Bead World started as a brick-and-mortar Bead Store in Phoenix, Arizona, and soon after opened a second location in Scottsdale, Arizona. At the beginning of 2013 Bead World’s ownership transferred to Karen Thompson. Since then, Karen has multiplied the variety, quantity, and quality of everything Bead World has to offer. We grew so much that in June of 2018, we moved our Scottsdale store to a larger location. Fast forward to June of 2019, Kiara Thompson, Karen’s Daughter, joined Bead World to help create our online store.

Where is your business based?

We have two in-store locations both based in Arizona, one in Phoenix and the other in Scottsdale. Our online business is based out of the basement in the Scottsdale store. Fortunately, beads don’t take up too much space!

How did you start your business? What were the first steps you took?

The first step was drawing up a plan of the product categories and building the website using a platform called BigCommerce. I had taught myself how to use the platform in a previous business venture, so I had some experience with building a website. It took me about 3 months to get the website online with about 1,500 individual SKUs (as of June 2021, we are at about 11,000 SKUs). Fortunately, we had access to some product photographs from our suppliers that we were able to use when adding products online, as we did not hire a part-time photographer until we had just launched.

What has been the most effective way of raising awareness for your business?

Roughly 30% of our traffic is from social media and 85% of that is from Pinterest. Whenever we promote on Pinterest, I always notice a spike in our site visitors. Our pins are primarily made up of our jewelry tutorials with trendy photos to engage our possible customers. Our Pinterest traffic since December 2019 has grown from roughly 80K impressions to over 500K per month.

What have been your biggest challenges and how did you overcome them?

Our biggest challenge was in April 2020, when we had to close our brick-and-mortar stores for the entire month, with the online store being the only source of income. The website was still relatively new and prior to closing, we had completed about 130 orders total for the months of January, February, and March. In April, we did almost 400 online and phone orders. This forced to the creation of more efficient ways to store inventory and pull orders as well as shipping them. It was such a stressful yet wonderful experience where I grew in skill and confidence in my work. The closure helped people who would usually buy in-store feel more comfortable ordering online.

How do you stay focused?

If you know me well, you know I am a huge procrastinator. If I don’t do something that second, it might never get done. Something that has helped me stay focused and on track, is to not be afraid to multitask on many projects at once. My work never ends, I am always entering new products online, creating emails for marketing, advertising, writing copy, organizing, talking to new customers, among other things. It may sound counterintuitive but, I get a lot done by procrastinating the other things I need to get done. I don’t really like doing the same thing every single day, so this helps me keep energized and focused on my growth.

How do you differentiate your business from the competition?

We are best known for our high-quality gemstones for really great prices. We also differentiate ourselves by keeping up with popular trends and taking super fun and unique photos that we use in our tutorials and marketing.

Most jewelry makers enjoy feeling and seeing the beads in person. I don’t blame them, as I usually like to see and feel the items myself when I am creating my own jewelry. One thing I noticed with our competition was their inconsistent and pixelated photos. This was something I wanted to focus on to make us stand out from other online bead stores. While we are not perfect, we are overcoming this obstacle by taking the best possible photographs to post on Bead World’s website. We try to photograph our products as they would look in person. Our photographer Annie Richardson deserves an honorable mention for always coming up with new and fun ways to showcase our products. Often when I am looking over her photos, I find myself going and grabbing myself a strand of the gemstones she photographed so I can use it to make something for myself.

What has been your most effective marketing strategy to grow your business?

My favorite marketing tactic we use is sending weekly emails containing a 40% off coupon. This brings in predictable orders and keeps customers happy and always coming back for more.

What's your best piece of advice for aspiring and new entrepreneurs?

Don't be afraid to make a lot of mistakes in the beginning. The mistake you make when you are little will hurt a lot less than making the same mistake when you are bigger.

What's your favorite app, blog, and book? Why?

My favorite mobile app is a tie between the BigCommerce and Google Analytics apps because they help me keep track of my progress without the need for my desktop. My favorite blog is vlogs. I enjoy watching other entrepreneurs on YouTube to see what is working for them so I can implement their ideas and tactics in my business. One of my favorite books that I have just recently re-read is: Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers. It is a short book, but it has helped me not to take everything so seriously and make me feel that it is okay not to know everything because if I don’t know how to do it, I can learn it.

What's your favorite business tool or resource? Why?

The shipping fulfillment resource Ship Station gives me amazing shipping rates, emails my customers with aesthetically pleasing tracking information, and most of all help me to not mess up on the number of items ordered as it merely highlights a product when the quantity is over 1, simple yes I know, but it really works.

Who is your business role model? Why?

I would say both my parents are my business role models. They immigrated here from Ireland to peruse the American dream, and I would say they have achieved it. Both my parents have always been entrepreneurs and are the hardest-working people I have ever met.

How do you balance work and life?

I keep the balance at work by doing more things I like to do and less of things I don’t like doing. For the tasks I don’t prefer to do, I ask someone else to complete the job I know would actually enjoy it.

What’s your favorite way to decompress?

Honestly, my favorite way to decompress is pretty much any new fantasy-based TV show marathon.

What do you have planned for the next six months?

The next six months are mainly focused on the growth of our customer base through our reach on Pinterest by adding more tutorials and adding more product categories to our inventory. With beads and jewelry-making supplies, you can’t just have one or two color options, you need tens to hundreds of colors, sizes, shapes, and finishes.

How can our readers connect with you?

  • You can find us at:

    • www.beadworld.com

    • Instagram: @beadworldinc

    • Pinterest: @beadworldinc

    • Facebook: www.facebook.com/beadworld

    • Facebook Group: Jewelry Inspiration – Share homemade jewelry, tips, and creativity 

"Just make sure that your answer a need before launching your startup" with Elodie Bottine

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My name is Elodie Bottine, I am the mother of two adorable daughters. After obtaining my master’s degree in sales and marketing, I started my career in event management and spent the next 11 years in the publishing and advertising industry as director of business development. After moving to the USA in 2016, I took a break from my career to raise my children and I came to the realization that I wanted to do something that could make a positive impact on people’s lives.

What inspired you to start your business?

As a director of business development in the publishing industry, I had the chance to interview some of the most inspiring business leaders. Their amazing and inspirational career paths slowly led me to realize that deep down, I really wanted to embark on an entrepreneurial adventure.

But, it’s a 91 years old woman who inspired me this idea. I met Ginette at the supermarket. I helped her reach a can that was up high on a shelf, and we ended up talking. A beautiful friendship was born between a 91-year-old who didn’t have any family and me, who was far away from mine. It lasted for 10 years until she passed away 3 days before her birthday. She was the first one to meet my husband and, later, to discover my daughters. I always wondered why no one in her building had ever thought to ask her if she needed anything. That’s when the idea of launching a mutual aid neighborhood app for neighbors willing to care about each other and to help each other out by lending a hand or exchanging and sharing services, tools, food and items started,

Where is your business based?

Our neighborhood mutual aid app MyNabes is available everywhere in the USA even if the company is registered in California.

How did you start your business? What were the first steps you took?

I started working on MyNabes in 2017. The idea of MyNabes came shortly after we moved to California. Living far away from my family, I had the desire to create a community of collaboration and assistance where our neighborhood could work as a team to help each other out, need some help around the yard, shopping, or borrow garden tools.

The first steps were for me was to validate the idea through a survey and on social networks and once the idea was validated, I had to find the right development team to make my project a reality. I also took a social network marketing management class during a few months.

What have been your biggest challenges and how did you overcome them?

My main challenge was to make people understand why we are different from this other neighborhood social network (Nextdoor). But quickly, by explaining our concept simply, our users understood why we are unique. It’s all about helping our neighbors out through kindness and collaboration.

How do you differentiate your business from the competition?

The beautiful goal that I am pursuing is to recreate the neighborhood spirit that existed in the past and to place communities in a more collaborative, supportive and convivial ecosystem. For that, we offer 20 categories so you can ask or offer your help to your neighbors. But MyNabes is also a mutual-aid platform where there is no comment section, just a private chat so you can easily communicate with your neighbors willing to help out without receiving off-topic comments. 

The originality of MyNabes also lies in its system of remuneration for services rendered: You can choose to say thank you with fruits or veggies from your garden or a homemade dish, you can offer services in return (I keep your dog during your vacations, you keep my pets during mine) or offer a drink, money or simply say "Thank you!".

Since the beginning of this adventure, we have committed ourselves to our users to remain free, without advertising and not to share their data because we are convinced that we must return to the values of mutual aid if we want to make this life more enjoyable for everyone and we hope that MyNabes will help connect neighbors as well as all generations in real time.

What has been your most effective marketing strategy to grow your business?

Writing a blog and promoting it on Facebook has been the most effective marketing strategy so far along with the content we post on Instagram.

We have been fortunate to get the support of several journalists since the beginning of this adventure and it helps a lot since we are a free app.

What's your best piece of advice for aspiring and new entrepreneurs?

Just make sure that your answer a need before launching your startup. The surveys that I did really allowed me to develop my initial idea towards something that people wanted to find, namely more friendly and collaborative neighborhoods.

What's your favorite app, blog, and book? Why?

MyNabes of course! 😊

Who is your business role model? Why?

My dad because he never gave up his business which was also his passion even when times were very tough for, he and my family. And he was right.

Michelle Obama is also someone very inspiring to me, I love how she spreads kindness and how inspiring, amazing and thoughtful she is.

What’s your favorite way to decompress?

Exercising! I exercise at least 4 times a week. I get up at 6 a.m. to do HIIT and strength training.

What do you have planned for the next six months?

In the same spirit we have decided to launch a new category “Connect with my City Hall”.

Through the new category “Connect with my City Hall", residents can engage with the City in order to share their ideas for a better city as well as their questions and concerns. It also gives the City Hall a new way to engage with their communities, share city communications with their residents but also to drive solidarity in the City.

-        Solidarity between generations: encourage isolated people to share their knowledge with the community and thus maintain a social life

-       Solidarity by opportunity : facilitate the connection between people in need and people who are able to help this way making it easier for busy people who are willing to volunteer to find opportunities.

How can our readers connect with you?

By downloading our app here

Or by following us on Facebook, Twitter or Instagram

Website: www.mynabes.com

Our social media: Facebook, Twitter, Instagram

MyNabes description :

MyNabes is a mutual-aid neighborhood app. With this app, I am pursuing the beautiful goal to recreate the neighborhood spirit that existed in the past and to place communities in a more collaborative, supportive and convivial ecosystem.

In October 2019, Raluca Perkins and myself, Elodie Bottine, launched MyNabes, a mutual aid neighborhood app based on kindness and sharing in the community. MyNabes has been created for neighbors willing to care about each other and to help each other out by lending a hand or exchanging and sharing services, tools, food and items. There is no public forum but only a private chat. 

"Just start, learn from your mistakes, and enjoy the process" with Samantha Harding

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Samantha Harding is a Fashion designer and now businesswoman living in London. She had everything ripped from her at a young age due to life events but she still perceives to live her dream with her brand Sahar by Samantha Harding and enjoy the process during the way. Grateful to still be alive and have amazing support from those who know who they are!

Can you tell our readers about your background?

I was born in Dubai and raised in UAE, always on the beach. In my teenage years I moved to Brazil, Brazilian mum was scared of war outbreaks in a close Arabic country. In brazil I started surfing, always found an excuse to leave school early and hit the waves, luckily I never failed any subject so wasn’t a problem. I’ve always wanted to be a fashion designer ever since I can remember, always drawing croquis at a very young age. I went to fashion university but like school always traveling to surf different waves around the world from Hawaii to Tahiti. I started my business in university selling to friends and friends of friends. In 2017 I was in a life-threatening accident where my ex-boyfriend was drunk and driving like a manic on an island in Brazil called Fernando de Noronha, miraculously I survived, hence the doctor walking and the first site looking at me saying `How is this girl still alive. I was forced to stay awake through the whole process, if I decided to take the nap I was ever longing for I would have died. I had over 100 stitches all over my body, ruptured all the ligaments in my right ankle. I was 4 months in bed without being able to move nor able to do anything by myself and had to learn to walk again slowly. The recovery process was `fast` as doctors said because I focused on staying calm, keeping me positive & eating organic. I also received the lovely news of staying three years out of the sun and not surfing for a year. The things I most loved in life were taken away from me. Now I have almost fully recovered with scares to remind me how I’m grateful to still be alive and still continue to pursue my dream. I had a choice to start fresh and move to London so here I am, now based in London. Sahar by Samantha Harding is my dream and I work on it until I get there, where every there is. I sell my designs in a lot of luxury boutiques around the world, focusing on Bali and trying to aim at exotic destinations to keep it exclusive now just launching in Las Vegas and Ibiza, also selling online.

What inspired you to start your business?

I’ve always loved to design clothes from an early age. When I got into surfing at the age of 13 there were never any nice bikinis to wear so I started to make my own. So one day I woke up and just decided to create Sahar, now know as Sahar by Samantha Harding. My whole life revolved around surfing, I did try to become a pro surfer but when I started competing all the fun started to disappear so I kept it as a hobby and focused on Fashion.

Where is your business based?

At the moment my business is Based in Brazil, I’m based in London, I have structured it in a anyway I can live a nomad life. All my designs are produced locally and hand-made in Brazil. The real Brazilian swimwear.

How did you start your business? What were the first steps you took?

I started it in university in Brazil – Rio de Janeiro selling to friends because they liked and wanted my designs in 2012. I slowly started to expand and let the brand unravel itself through time.  Now I Have a few representatives around the world in places like California, Malta, Portugal, and Bali. Every day my brand grows a little more. Slowly but surely.

What has been the most effective way of raising awareness for your business?

I used to do a lot of influential marketing in Brazil which got me on the map but nowadays I focus on getting them into boutiques in exotic locations where the product sells itself. One put it on and you're sold. I also like to create content with people I find influential and who have some kind of amazing talent like singers, DJs, successful women with real talent. 

What have been your biggest challenges and how did you overcome them?

The accident was my biggest challenge because you never expect to go through something like that. My first question to the doctors after I was all sewn up was, `when will I be able to surf again` they looked at me and laughed. I was in the middle of my MBA when it happened and was finishing the course, I basically had to stop everything I was doing and focus on recovery which was really hard because I was doing so well and earning about 30k per month, but I did still work a little bit every day from my cellphone secretly.

Also making the decision to move to London, I’ve always been a girl whose second home was in the sun on the beach or in the sea surfing, all that was taken away from me. The funny story is after many painful sessions with the dermatologist who was looking after my wounds, he said to me, why don’t you move to London, you have a passport & family there, hence my dad in born and raised in London, so I thought for 1 minute and decided to follow his advice, I mean I couldn’t go in the sun for three years and where in the world is there no sun? LONDON! After facing two big challenges of a heavy life-changing accident, deciding to move countries, now Covid. At least everyone took a hit with this one.

How do you stay focused?

I put in about 4/5h daily into my business no matter what, I try to keep my diet clean and healthy, also hit the gym or exercise when I feel I get overworked for some reason. I also like to keep a pen and notebook by my bed and in my bag, just in case my cellphone is dead because I get flashes of designs and great ideas out of the blue and very randomly.

How do you differentiate your business from the competition?

Everything is designed by me, but I do add commercial pieces to the collection just to keep the collection balanced. Everyone loves a simple classic bikini. I also aim to use the best quality materials there is, I try sustainable fabrics but sometimes the quality is just not that good as one of Sahar`s goals is long-lasting pieces, I still have bikinis which I wear today from my first collection, so do my close friends. I also get my collections produced locally and all in Brazil with local family businesses, which come from the communities’ aka Favelas. It’s a way to help the less fortunate by giving them incomes whereas in Brazil the difference in classes is crazy. Also before I do business with anybody in production I personally head down and check everything out, meeting the families and the places my designs get made.

What has been your most effective marketing strategy to grow your business?

Reaching out to exclusive beautiful boutiques to sell my designs and Instagram ads.

What's your best piece of advice for aspiring and new entrepreneurs?

Just start, learn from your mistakes & enjoy the process.

What's your favorite app, blog, and book? Why?

I read a lot, I have a lot of favorite books but one I found very changing was Celestine prophecy and principles by Ray Dalios. I carried the big book of principle all through Bali, a big mistake but kept me busy in Ubud and Lembongan ( if know know, you know). I aim to read about 2/3 books monthly ranging from business/ marketing/ self-help, anything that will help me improve as a person.

What's your favorite business tool or resource? Why?

With my cellphone, I can do everything from it. Just use the appropriate apps.

Who is your business role model? Why?

My dad, always knows what to do, to say, and pulls me out of the deep-end always.

How do you balance work and life?

I’m a workaholic; I love to work because I feel like I’m not working. When you love what you do it doesn’t feel like work, except for the stressful moments but then a little bit of yoga, mediation, or surf just erases all the stress.

What’s your favorite way to decompress?

Going to a restaurant and enjoying a nice meal, yoga, meditation, surfing or just getting out into nature. Lots of parks in London.

What do you have planned for the next six months?

After just expanding to Las Vegas and Ibiza, Launching my new collection, I plan to work on my next collection, look at new places to expand & enjoy the process.

How can our readers connect with you?

Through my email – Saharswimwear@hotmail.com

Or my business Whatsapp - +55 21 986527437

Website : www.saharswimwear.com

Instagram: www.instagram.com/saharswimwear

My instgram: www.instagram.com/samanthaaharding