Taking advantage of all that social media marketing has to offer is an efficient, easy, and fast way to grow your arts and crafts business. Online marketing can help you connect with new and unexpected audiences, create a coherent brand, and sell more of your work.

Here are the best ways to get crafty with influencers and social marketing.

Optimize for SEO

SEO, or search engine optimization, is like the holy grail of online marketing. Optimizing your social media and website for SEO will make it easier to get organic, or free, views and clicks because your account or site will be more likely to show up at the top of search engine results. There is plenty of room for growth via these kinds of unpaid search results. On any given day, there are more than 2.2 million searches conducted on Google.

To improve your social media account or website's SEO, make sure to write high-quality content, include crucial keywords that are related to your work, and post relatively frequently to produce fresh and new content.

Partner With Influencers

Social media influencers are people who have social media followings that pay close attention to their posts and are influenced by their perspective. Partnering with influencers is a great way to reach new audiences and sell your arts and crafts work.

Consider working with a social media influencer talent management firm to find the best influencers to partner with and to learn about the most effective models for collaboration with influencers.

Place Paid Ads on Search Engines and Social Media

Depending on your budget, you can place ads on search engines or social media sites to get more followers and drive engagement on your site. Even an inexpensive ad placement can help get your ad shown on the first page of search engine results or help social media users to find your accounts and become followers.

Maintain Your Social Media Accounts

This one sounds obvious, but if you are trying to drive engagement with your social media accounts, it is critical to keep your accounts updated and fresh. Develop a cohesive brand look and feel for your social media by consistently using similar color palettes and tones, developing a logo, and using a similar tone throughout your written content. Make sure to post regular updates on all of your social media accounts — you can use timed posts to do so.

Have an Interactive Presence

Once you have gained more followers, keep them by maintaining an interactive presence on your social media accounts. Use your blog or social media to post questions for your followers that encourage them to post in the comments and then respond to as many comments as you can. You can also run promotions asking followers to comment or share your account in exchange for a chance to win a prize or a free sample of your work.

Social media marketing provides a wide variety of opportunities for marketing your arts and crafts business, so take advantage of these ideas today.