How White Label Link Building Can Be the Boost Your Marketing Agency Needs

It’s important that you carefully consider the services that you offer as a marketing agency. Every agency has a menu of services that they excel in – search engine optimization, digital advertising, content creation – the list goes on and on. By offering white label link building, it can boost your agency to new heights while also giving you a competitive edge in today’s marketplace.

Attract New Clients

Businesses of all shapes and sizes need help with their marketing strategies. You may already be helping clients with digital advertising campaigns. You know how to get them the traffic they need through paid campaigns.

What about organic traffic, though? May clients want to focus on the best possible content along with backlinking strategies. It can ensure they get the traffic simply by maintaining their online presence.

When you can offer more services and help people achieve their goals in different ways, you can attract new and different clients. If you’ve been looking to diversify for a while, the simplest solution may be to look at white label link building. It can enhance your portfolio and ensure that you can continue to be the go-to marketing agency for all of your existing clients while attracting new clients at the same time.

Offer More Services

Today’s business owners are savvier than ever before. They’re reading magazines and blogs to tell them what they need to do in order to get more traffic. They know about things like search engine optimization and website conversion rates. When you know that business owners know about marketing, you have to be ready to field their questions.

Do you offer search engine optimization? What’s the average ROI? How do you handle link building? How long will it take to see results?

If you don’t have the answers to their questions, they’ll bring their business to an agency that does have them. It’s not just about knowing the answers, though. It’s also about offering diverse services that will help them grow and get higher levels of traffic needed to achieve all of their goals.

The services you offer don’t have to be provided by you. It’s important to search for third parties that offer the services behind the scenes. With such things as white label link building, you can offer the service and take the credit while a third party does all of the work. It’s a chance to add to your menu of services easily.

Reduce the Hours You Work

It’s not uncommon for marketers to put in a significant number of hours. Especially if you’re just starting out, you’ll work your fingers to the bone in order to prove that you can help your clients. You know that you can only be successful if your clients see some kind of success.

Even with marketing automation software, you may be working countless hours each and every day. You may be writing the content, researching the keywords, and doing everything on the back end.

What if you could get some help? It can be difficult to hire new employees to your agency because there are not only hourly rates to worry about but also employee benefits. It can be expensive – especially if you don’t start growing your client base quickly enough.

Help doesn’t have to come from the hired staff. It can come from third parties that offer white label services. You simply have to decide on the areas you want the help in – such as link building. It can reduce the hours you spend working for your clients – and that can give you more time to pursue new clients.

Increase Your Revenue

With new services comes more revenue. When you take advantage of a white label link building service, you have the ability to set your own prices for the service. The third-party sets their fees – and you can mark them up as you see fit.

As you continue to offer new services and create various marketing packages for your clients, it allows you to boost your revenue. You can decide how many clients you want to take on – and when you’re not doing all of the work thanks to what the third parties are offering, you may find that you can take on more clients than you ever thought possible.

Tips For Attracting More Customers To Your Business

You’re not going to get too far in the business world without loyal and paying customers. You must make an effort to learn more about and connect with them regularly if you’re going to draw attention to your company. There’s way too much competition out there to sit back and hope that people find you. You need to have strategies in place and commit to following through with actions that help you attract more customers to your business. Put the following advice into play at your company, and you’ll be on your way to getting people interested in what you’re selling and coming back for more in the future.

Identify Your Ideal Client/Customer

One tip for attracting more customers to your business is to identify your ideal client. You need to know who it is you’re after before you can come up with a plan for getting in front of them. It’s not good enough to target a broad range of people and then hope that someone shows interest.

There are very few products that appeal to the masses. Be specific about who it is you’re after and what their interests are and where they spend their time. It’ll help you to focus your efforts appropriately so that you can draw in the right types of people.

Implement A Marketing Strategy

Once you have your ideal client narrowed down, you can start focusing on documenting a marketing strategy. It’s your responsibility to go out and find these people and make sure they know about your business and what you’re selling. Once you launch your website, you should consider getting in touch with an SEO agency such as https://www.websuitable.com/seo-agency/ and seeing how they can help you double your sales from organic lead generation. It’s also wise to engage with your followers on social media and start a blog that covers exciting and useful information and topics. Create compelling content that people feel enticed to share with their networks.

Collect Reviews, Testimonials, and Draft Case Studies

Ultimately, customers want to hear about how it is doing business with you from other customers. Therefore, make an effort to collect reviews and testimonials so these remarks are shared across social media and on the web. These days, more and more people are doing their homework and research about a brand or company online before walking into a store or spending any money. Keep an eye and tabs on your reviews so you can respond to any negative remarks you receive and show customers that you care.

Solve Customer Problems Quickly

There’s nothing worse than a business that takes too much time to solve a customer problem or ignores the situation. Attract more customers to your business by proactively solving customer issues professionally and efficiently. Listen to the feedback you receive and try to resolve the concern at hand as soon as possible to keep your customers happy and returning in the future. The word will get out and spread if you’re failing to address your customer’s needs in a timely fashion.

Offer Exceptional Products and Services

People are coming to you because they want to make a purchase and improve their lives in some way. Therefore, it’s your job to offer exceptional and high-quality products and services. You can attract more customers to your business by ensuring that people feel like their money is being well spent.

Invest time, money, and resources to make improvements to what you’re selling over time and confirming that people are satisfied with their purchases. It’ll help free up some of your time and reduce your stress because you won’t be dealing with constant complaints and returns.

Reward Loyal Customers

Another way to attract more customers to your business is to reward your loyal clients. Send them special offers and encourage them to bring a friend with them the next time they shop with you. Reach out and say thank you and show your appreciation for their loyalty and being a strong supporter of your brand over the years. These conversations are also a chance for you to pick their brains and hear more about what they think you can be doing better and what they want to see from you in the future.

Get Involved in the Community

Get more customers interested in your business by staying involved in your community. You can sponsor and host events, speak at a conference, and donate your time and money to causes you care about. Introduce yourself to new people and be prepared to answer any questions they throw at you. It’s your chance to connect with others on a personal level and build trust. You may also want to serve on a board and use it as a way to network and bounce ideas off of other business owners.

Position Yourselves as the Experts

People want to do business with a company that has a solid reputation and knows what they’re talking about and doing. Therefore, make it a point to position yourselves as the experts in your industry so that customers tend to turn to you more often than your competitors. Share and distribute knowledge and best practices and promote your expertise regularly so that it becomes well-known among consumers that your company can be trusted. Host webinars and educational conferences and post to your blog regularly to help you achieve this goal.

Conclusion

Use these tips to help you attract more customers to your business so you can become more profitable and expand your company in the years to come. Be patient and make a list of priorities so you can begin to tackle the areas you feel are most vital to your success first and foremost. Remain open-minded and flexible in your approach and track your results so you can get a better idea of what’s working and where you may want to invest more time and money. You’ll be a lot happier as a business owner when you have more customers instead of stressing out about a lack of interest in your company. 

Tips for Marketing to Millennials

Depending on your intended audience and product, you may want to target millennial customers. Do you find yourself baffled by where to start reaching out to younger consumers? Learn the finer points of the marketing art so you don't waste time, and so you improve your chances of experiencing favorable results. 

Make Your Content Social 

Millennials embrace new technology that allows them to connect with other people. From a marketing standpoint, that means you want to make your content quick and easy to share on multiple social media platforms. Not only is this how you appeal to younger consumers, but it's also a great way to let your target consumers handle marketing and advertising for you. This helps you save money and time. 

Concentrate on Word of Mouth 

While true of consumers of all ages, millennials are especially apt to let people know just how much they enjoy (or dislike) a specific product. To make it easier for millennials to sing praises of your product or service, offer a free trial. Such offers make it easy for shoppers to give your brand a try, as there's one less hurdle for them to clear. Marketing professionals like Eyal Gutentag would surely recommend that you encourage those who take you up on your trial offer to share their thoughts with their friends and family if they enjoyed your service or product. 

Offer Rapid Responses 

The world has never been so connected, and communication has never been so instantaneous. From a business standpoint, that means your shoppers and potential customers want a quick answer to their inquiries, especially younger consumers. Set up your customer service so that shoppers always receive a quick and thorough response to their question, no matter if it's early in the morning or late at night. Take too long to respond and you may send a potential long-time customer into the arms of your competitors. 

Know Their Values 

When you want to either market to or manage millennial's, you've got to appeal to their values. That means learning which causes millennials care most about and see how your company can support those causes. This could mean supporting a charity, a specific organization, or just doing what you can to support your local community. Even if you aren't targeting younger consumers, supporting charities is good for your company's public profile. 

Remain Transparent 

Millennials shop with a fair degree of skepticism, and who can blame them? No consumer wants to feel taken advantage of or become a victim. That means you need to operate with complete transparency about how you do business, what ingredients or components you use in your product or service, and how you use customer information. Remember, it's easy for modern shoppers to do a bit of research on their own to see whether companies are as reputable and honest as they claim to be. Make it easy for younger consumers to understand where you're coming from. 

Once you gain the attention of Millennial shoppers, take steps to keep it. Once you have their loyalty, it could be easier than you think to keep them coming back to your company again and again.

5 Fantastic Hacks to Reach Your Ideal Client Online

Establishing a reputable, attractive, and consistent presence online is something you have always strived to do for your business. You know that this sort of activity will pay in dividends for your success. Your business image is everything when it comes to building your brand, so you need to make sure you’re appealing to your ideal client. The online world is undoubtedly the best place to reach your target demographic and it’s relatively easy to do too. Consider some of the following five fantastic hacks and you will soon be able to reach your ideal clients seamlessly online.

1.SEO

One of the most effective ways to reach your ideal client on the internet is by honing in on your SEO strategies. If you have no idea where to begin you should definitely look into reputable SEO Marketing Companies. They will be able to help you gain clarity with your keywords for whatever online platform you are focusing on. When you master the art of search engine optimization, you will have a higher chance of hitting the top spots in Google when your ideal client searches for a specific phrase. This is the perfect way to reach out to your target demographic online.

2. Social Media Engagement

Posting on social is an excellent way to reach out to your ideal client, but it is a two-way street. You can’t expect them to like and comment on all of your posts and then never give anything back. You need to actively engage with your ideal client in order to convert them into a paying customer.

3. Vibrant Videos

Videos are a unique and vibrant way to grab the attention of your target audience right away. Whether you want to use YouTube as your main platform or you prefer IGTV, there are so many ways you can present your informative and value packed videos.

4. Clear and Concise Copywriting

You can use clever, clear, and concise language to appeal to your ideal client every single time you post online. Step into their shoes and think about what they really want to hear. This will help you to sell your products seamlessly without coming across as too pushy. If you struggle with writing you could always outsource your copywriting to a freelancer.

5. Amazing Ads

If you really want to reach your ideal client online, you might need to put some money in advertising. Facebook adverts often turn out to be an excellent investment for many businesses, especially if they are very targeted. Do some research and see if they might work for your business; these types of adverts often take some trial and error.

Give some of these ideas a try and see how they work for your business. You might find that some work much better for your particular industry than others. Be sure to track your metrics whenever you try something new. This will give you a clear indication of whether it’s going to work for your business in the long run.

Getting The Word Out About Your Business

These days, we hear so much about social media marketing. There are countless online articles about growing your marketing reach by using Facebook targeting. There are huge developments occurring in the artificial intelligence algorithms that marketing companies are using to directly target very specific groups of people. While online marketing is of huge benefit to a business, it can be very easy for a small business to end up focusing so much of their attention and spending a vast amount of their budget on online marketing, that they end up missing out on traditional marketing techniques. 

While we spend a lot of our lives in the virtual world, there is still a real-life realm that we all inhabit. We all go places, use products, and services, and we all interact with other human beings from time-to-time. Traditional marketing is still as relevant as it ever was. It is important that businesses devote as much of their attention and budget to other forms of marketing, instead of putting it all into social media and search engine optimization. 

Link Your Brand To A Useful Product

There are many different branded products that you could give your customers free-of-charge as a way of thanking them for their sale. Think about creative items that you could include with your products or services that are relevant to what the customer has just paid for. 

These branded items would be very cheap to buy-in, and you could factor the cost into the actual service or the products that your customer is getting. 

A great example of this would be if you were running a car dealership, a garage, or any other business relating to vehicles, you could give free custom car air fresheners. Simply get some printed up, and then, whenever your customers see it in their car, they will be reminded of your business.

Write It Large On The Side Of A Bus

There are more and more cars on our roads each year. We all need to get somewhere, and the car is often the best way of getting there. In fact, people are taking jobs further from home and traveling more each day. 

On these longer journeys, they will often pass lots of busses, and bigger vehicles that have marketing space on the sides. Often, you might subconsciously catch a glimpse of an advert that you did not know you had seen. This handy marketing technique gets your message to a very large pool of potential customers. 

Don’t Overlook The Power Of Printed Media

Many people claim that printed media is dead. They talk about how we all just read our news articles online. And, while it may be true that sales may have dropped of traditional newspapers, they are still widely read among certain demographics. 

Newspapers and magazines remain a great place to place adverts for your business. They can reach a very wide audience, or, you can use local papers to focus your attention on potential customers who may be closer to home. 

Don’t Forget To Talk To People

There are many forms of marketing that involve you communicating directly with your potential customers. This means talking to them as they pass you in the street, knocking on their doors, or phoning them up. 

Although many people criticize this type of marketing as being invasive, it can still be very effective. By using the right language and approach it is possible to build up a connection and convert leads into sales. 

This type of marketing may seem a little basic in comparison to the more focused social media approaches, or even in comparison to email marketing, but it does allow you the opportunity to build a connection with would-be customers in order to bring them into your brand family. 

Billboards

Billboards are again a marketing tool that is very much still very powerful. Placing adverts onto billboards will create a very strong visual impression on any passing motorist. 

As our roads get ever busier each year, more road users will be exposed to this type of marketing. You could even use digital billboards that may allow you to implement videos in your marketing message. 

Conclusion

It is very important that as a small business owner, you remember that there are lots of ways that you can reach your customers. By investing in a wider variety of marketing techniques, you will be able to reach a wider range of people and build effective brand relationships with them.

It's 2019: Go Digital Or Go Home

Digital innovation is a natural growth process. You can count on the fingers of one hand the companies that have not yet embraced digital technologies in your neighborhood. However, while businesses rely on digital solutions as part of their day-to-day activities, digitalization continues to be perceived as a tool rather than a strategic goal. 

There is no denying that digital technology can not only save time and money in the long term, but it also facilitates interactions at different steps of business processes. However, failure to consider digitalization as a whole makes it difficult for companies to quantify the benefits of innovative solutions and interactive tools.

For small and medium-sized businesses, the need to digitalize processes can cast a threatening shadow over the financial growth. Indeed, enhancing your digital solutions comes at a high cost, which can be a handicap when you’re working with a limited budget. However, when digitalization becomes part of your business strategy, you can not only monitor the direct impact of your investment but also build a company that works better and harder for its customers and employees. Consequently, large-scaled digital investments are more likely to drive a rapid and significant positive ROI, as opposed to segmented and isolated digital enhancements. 

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FOR YOUR CUSTOMERS

Ultimately, today’s customers rely on the digital world to establish the first touchpoint with their trusted companies. They are not only digitally-savvy, but they are also willing to take shortcuts to get in touch with a business. With the digital universe at their fingertips, users operate cross-channels and devices in an effort to speed up their interactions. Ideally, they don’t want to waste time along the process and have no patience for companies that can’t keep up with their use of digital technology. 

Where do I click to buy? 

Cashless payments are nothing new. The rise of ecommerce businesses encourages more and more online payments. However, brick and mortar shops still have to make cashless transactions a priority. Indeed, small boutiques, craft fairs, and even food markets struggle to move away from a cash-only policy. Card payments are an integral part of your customers’ daily lives.

Additionally, more and more customers choose to manage all their transactions through their phones, relying on mobile payments such as Apple Pay or even Paypal when shops provide the option. In a day and age where most people are more likely to carry a smartphone than a wallet, it is foolish not to adapt to your customers’ preferences. 

Don’t slow down customer service

Your customers tend to turn to social media when they want to engage in a direct conversation with a brand. From responding to your posts to asking for help with a transaction issue, social media is the new customer service platform. However, if you’re going to make the most of your presence on Facebook, Twitter, or Instagram, you want to figure out how to extract meaningful data to guide your online activities.

Vanity metrics, for instance, are a marketing obsession that fails to drive any valuable strategy. Indeed, you can use social media insights to identify customers’ issues and engagement. Online reactions and mentions can help you to identify problematic products or target groups, for instance, and to refocus your efforts. 

Keep the interaction intuitive

Videos are one of the most engaging media formats. But, if you are going to make the most of a vlog, you need to enhance the interactive features. Videos allow your brand to build a direct connection with the audience. Maintaining the relationship is crucial to immerse potential customers into a branded environment of your creation. Therefore, clickable links in the video and branching patterns can preserve the interaction. If at any point, a user has to leave the video to find out more about your products or your brand, the positive effect is likely to disappear. 

FOR YOUR TEAM

Your team works in a high-paced environment. It makes no doubt that the implementation of digital solutions in the workplace is designed to support the hectic challenges of a typical workday. Therefore, the digitalization process needs to maximize productivity by offering your employees a reliable and supportive network of technologies. The purpose is to allow everybody to move smoothly through their day-to-day tasks by eliminating friction, inaccuracy, and delays. 

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Free your database from slow processes

Your database is at the core of your business processes. Enabling not only rapid but constant access is a priority to manage your operations, in terms of online transaction processing, data warehousing, database workloads. However, when the development technology you rely on is over 30 years old, as it is the case for Oracle Forms, it’s time to consider replacement options.

If you are still debating how to proceed between safe Oracle Forms migration and total modernization, for instance, you might need to consider the impact on your team. Indeed, an automated migration platform could modernize your solution and integrate with most modern tech your company needs. On the other hand, moving away from forms means the costly conversion of applications and screens. 

Collaborate in real time

Your team needs to work collaboratively on a variety of projects. However, the most common collaboration tool used in companies remains the email message, which is costing valuable time to your employees. Instead, you need to consider tools that let you set deadlines, manage tasks, and maintain cross-team communication in one place. Cooperative interfaces, such as Slack or Asana, favorize a quick and smooth organization while embracing real-time comments. 

Click to invoice in real-time

Your customers want to click to pay. Similarly, your accounting team doesn’t want to waste precious time designing bills and keeping the team informed. Online invoicing is not a novelty, yet small businesses have been slow to adopt digital financial features. Ultimately, the processes of billing, managing your CRM data, following-up unpaid invoices, and checking your stocks don’t need to be separated. Keeping all financial information in one place gives back control to your team. 

The process of digitalization is wrongly criticized as a costly investment. However, for SMEs, digitalizing business operations and building actionable strategies for your team and customers can not only save you time and money in the long term but also gives you a competitive edge in a busy market. At a time when you can’t afford to miss an opportunity, digital technology can free up your teams to focus on what they do best.