Tips for Marketing to Millennials

Depending on your intended audience and product, you may want to target millennial customers. Do you find yourself baffled by where to start reaching out to younger consumers? Learn the finer points of the marketing art so you don't waste time, and so you improve your chances of experiencing favorable results. 

Make Your Content Social 

Millennials embrace new technology that allows them to connect with other people. From a marketing standpoint, that means you want to make your content quick and easy to share on multiple social media platforms. Not only is this how you appeal to younger consumers, but it's also a great way to let your target consumers handle marketing and advertising for you. This helps you save money and time. 

Concentrate on Word of Mouth 

While true of consumers of all ages, millennials are especially apt to let people know just how much they enjoy (or dislike) a specific product. To make it easier for millennials to sing praises of your product or service, offer a free trial. Such offers make it easy for shoppers to give your brand a try, as there's one less hurdle for them to clear. Marketing professionals like Eyal Gutentag would surely recommend that you encourage those who take you up on your trial offer to share their thoughts with their friends and family if they enjoyed your service or product. 

Offer Rapid Responses 

The world has never been so connected, and communication has never been so instantaneous. From a business standpoint, that means your shoppers and potential customers want a quick answer to their inquiries, especially younger consumers. Set up your customer service so that shoppers always receive a quick and thorough response to their question, no matter if it's early in the morning or late at night. Take too long to respond and you may send a potential long-time customer into the arms of your competitors. 

Know Their Values 

When you want to either market to or manage millennial's, you've got to appeal to their values. That means learning which causes millennials care most about and see how your company can support those causes. This could mean supporting a charity, a specific organization, or just doing what you can to support your local community. Even if you aren't targeting younger consumers, supporting charities is good for your company's public profile. 

Remain Transparent 

Millennials shop with a fair degree of skepticism, and who can blame them? No consumer wants to feel taken advantage of or become a victim. That means you need to operate with complete transparency about how you do business, what ingredients or components you use in your product or service, and how you use customer information. Remember, it's easy for modern shoppers to do a bit of research on their own to see whether companies are as reputable and honest as they claim to be. Make it easy for younger consumers to understand where you're coming from. 

Once you gain the attention of Millennial shoppers, take steps to keep it. Once you have their loyalty, it could be easier than you think to keep them coming back to your company again and again.

7 Things To Consider When Starting An Email List

If you’re thinking of starting an email list for your business but you don’t know where to begin or how to grow it, then don’t worry. You have definitely come to the right place. With many important things to consider before you get started, it’s important you’re doing everything you can to grow your list in an organic and safe way. Whilst it may seem impossible at first, there are lots of ways to build the email list you need to grow your business. With that in mind, here are 7 things to consider when starting your email list: 

- Where Will You Build Your List?

One of the first things you need to consider when it comes to building an email list is how where you’re going to be building it. With different pieces of software available to use, you need to be sure you’re picking the best possible choice for your business. Although it may come down to cost, it is worth looking at the various different features each piece of software offers. For a guide to choosing an email list building software, you can visit this site here. 

- How Will You Attract Email Sign-Ups?

Once you know where you’re going to build your list, you need to consider how you’re going to attract sign-ups. Although there are millions of ways you can build your list, streamlining your processes will make sure your efforts are much more successful.

Whether you’re throwing competitions, sharing unique offers or offering valuable freebies, you need to be sure people have a reason to sign up to your list. For tips and tricks when it comes to growing your email list, you can visit this site here. 

- What Will You Use Your Email List For?

Now that you have started building your list, you can think about what it is going to be used for. Whether you’re sending a monthly newsletter or sharing weekly deals on your products, putting together a strategy could be incredibly beneficial for your business. 

- Will You Have An Email Schedule?

If you know you’re going to send out regular emails, you might want to consider putting together an email schedule. Although it may be hard to stick to at first, having a schedule will help give your subscribers a sense of contingency and professionalism. Whilst you may miss one every now and again, a schedule is the best way to ensure you stick to sending emails out. 

Having an audience and not using it is one of the most common mistakes people make when it comes to an email list, so having a schedule will definitely help prevent this. 

- How Will You Create Content For Your Email Strategy?

Once you have put together a schedule and goals for your email list, you need to think about how you’re going to be creating content for your emails. Whether you hire an experienced content writer or you write from the heart, you need to be sure your emails encourage sales, engagement, and interaction. If your email list has been created to support a community, you might also want to consider sharing content from your community members. 

- How Will You Ensure Safety?

One of the most important things to consider when it comes to starting your email list is how you’re going to ensure both safety and compliance. With various rules and legislation surrounding data protection, you need to be sure you are doing all you can to abide by the rules. From giving subscribers the chance to unsubscribe to offering subscribers a choice when it comes to the information they receive, the more research you do the better. If you want to learn about online privacy, you can visit this site here. 

- How Will You Measure Results?

Finally, you need to think about how you’re going to measure results. Although there are different ways to collect data surrounding your open rates and click-throughs, you need to decide whether or not these are the metrics you want to measure. For some, brand recognition and engagement might be even more important. 

If you’re struggling when it comes to measuring your results, you might want to consider speaking to someone who has experience in this area. Not only will they be able to offer you advice but they will also be able to point you in the right direction when it comes to finding the results you’re looking for. 

Are you starting an email list for your brand? What do you need to consider beforehand? Let me know your thoughts and ideas in the comments section below.