How important is a solid, professional website for a freight broker operation in 2023 forward? In fifteen seconds, it can make the difference between a new customer reaching out to make contact or clicking away to another site. The best way to think of a website as a freight broker is a bit like a suit you wear when you go to meet a client for the first time; you don’t want to show holes and stains visible. People react and you never talk to them again. A poorly designed website works the same way, but for some reason the digital world isn’t taken as seriously, costing freight brokers serious missed income as a result.