There are many reasons for businesses to use a translation service to make their content more accessible in a foreign language. This can be especially useful for businesses that are expanding into different markets, or can also help businesses reach their full potential in countries that have a very diverse population, such as the United States, a third of whose population is composed of Spanish speakers. A translation service can be really helpful in achieving these two things. Here’s a few other reasons why your business should consider using a translation service. 

Eliminates Google Translate errors 

Despite how impressive the Google Translate app is, it isn’t perfect and can’t be relied on to make your content accessible in other languages. Very regularly, meaning can be lost when translating a large bulk of text with the Google Translation tool, making it hard for readers to understand the content, and it can also lead to grammatical errors. This can make your business look bad and not professional, and it can also imply a lack of care towards the foreign community, so by hiring a translation service such as globalcitizenstranslation.com, you can eliminate errors and better convey your message.

There have been some pretty hilarious and damaging poor translations throughout the years by major companies, such as KFC’s famous tagline ‘finger-licking good’ being directly translated to ‘we’ll eat your finger off’ in Mandarin as well as Pepsi’s tagline ‘come alive with Pepsi’ being translated to ‘Pepsi can bring ancestors back from the dead’. Translation services can make sure there are no errors as well as ensure that the original meaning isn’t lost or warped.

Improves brand visibility 

By making it easier for residents of other countries and nationalities to engage with your content and services, it helps make you a better global brand, as you can reach a wider audience through doing this. By being able to cross the barrier of language you can improve your image in the global market, which in turn has the potential to make you more successful in these locations. Being able to directly market your products to people in other countries by using their native language will increase your chances of making a sale, as customers enjoy feeling comfortable and catered for when shopping.

Translation services also make it a lot easier to directly engage with non-native customers, meaning that you’ll be able to provide far better customer service, which can also improve your reputation.

Professional translators are timely 

A professional translator will be able to use their experience to know how long a good translation will take to complete. This means they can provide you with an accurate delivery time, which makes it easier for businesses to plan. Using inexperienced translators runs the risk of projects taking longer, as they may have more questions before completing the piece. With a professional translating service, you can be assured that you know what you are getting and when to expect it too.