Tech Tools and Freelancers: Practical Tips for Soloprenuers Looking to Grow Their Business

By: Courtney Rosenfeld

While being an entrepreneur and a solopreneur are similar in many ways, there is one key difference that sets a solopreneur apart. At its core, being a solopreneur means that you are running a business on your own—as the name suggests—as opposed to putting together a team to run the business like entrepreneurs generally do.   

Solopreneurship allows you to maintain complete control of your company and brand, work from anywhere you choose, learn a vast array of new skills, and quickly adapt to changes in the market, among other benefits. However, none of this means that you have to do everything without any outside help. You can utilize tech tools and hire freelancers to grow your business, all while remaining a solopreneur. In fact, doing so will likely become necessary at some point if you want your business to become and stay successful.

If you’re a solopreneur looking to take your business to the next level, here are a few practical ways you can do just that: 

Use an online voice recorder.

Sometimes, you may not have the time to write down an idea or type out important information that you need to use for an email, meeting, or other purposes. That’s when an online voice recorder can be helpful, as it allows you to quickly record your information and transfer it into MP3 format. Also, some services will even transcribe your recordings into text so that you can use it for a variety of purposes.

Use video conferencing.

Video conferencing enables you to meet with customers, clients, and freelancers remotely. That is, if you’re in California and need to conduct a meeting with people in Australia and France, no problem. You simply make sure each party has access to a video conferencing service, and you’re good to go. GoToMeeting, Zoom, and Skype are popular services to consider.

Track your time.  

Time is precious to any business owner. But when you’re a solopreneur, every second can make a difference. Tracking your time is a way to hold yourself accountable and figure out if there are areas in which you’re wasting time. It also helps you to determine how much money you’re actually making for your time, and it can show you what jobs or projects you should consider hiring out. Time Doctor, Wrike, and VeriClock are examples of reputable time tracking solutions.

Hire a web designer.

Few things are more important for business owners these days than having a good website. And unless you have expertise in web design, it will ultimately save you time and money to hire a professional to build a quality site for you (or make your current one better). Yes, you can use a platform with free features, but your site will probably end up looking like hundreds of other sites and your capabilities will be limited.

Hire a content writer.  

No matter what your product or service is, chances are you can benefit from giving your customers and clients a steady flow of industry-related content on your website and social media pages. And even if you are a decent writer, you probably don’t have the time to put out creative and compelling content on a weekly or daily basis. Hiring a freelance content writer is a great way to expand your audience and grow your company’s authority in the industry.

Yes, you can get help from tech tools and freelancers and still maintain your solopreneur status. Consider using online voice recording, video conferencing, and time tracking to boost your business operations. Also, bring in a web designer and content writer to enhance your appeal to customers and clients. Doing so will allow you to maintain full control of your company and help you to experience the growth you’re envisioning.  

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