Taking Advantage Of Vlogging And How It Could Possibly Help Your Blog Or Business Thrive

Years ago, no one knew what a blog was. Years ago, starting your own business and creating an online venture was for a select few. But now, fast forward to today and everyone seems to have a blog. While not every blog is a huge success, the market is still oversaturated.

While blogging will always be there, there is no escaping the power of the written word. Many bloggers are now starting to consider other alternatives—video marketing and vlogging are some.

A blog may be an addition to your already functional website, but you will still face the same hurdles—how else can you use a digital platform to advertise your products or your services? You may wonder why you should consider it for your blog or for your business—vlogging is an extension of your written word and the content you already have produced. It’s just a different medium. With that in mind, here are some of the things to think about. 

Image source - Pixabay - CC0 License

So how do you get started?

It’s easier to start than you may realize. For a personal blogger, it can be as easy as just setting up a camera and filming yourself talking about something that you’re passionate about. This might be you talking about an issue or something that you may have blogged about, including anything from fitness routines to recipes to beauty tutorials.

As a business owner, the vlog or video content you create can have a direct advertising benefit, where you highlight your products and services. This is when things like subtitling services can help. Once you’ve published your video content, you can share it on Facebook and YouTube. Some brands love the idea of using video content for reviews or advertising opportunities.

What about live broadcasts?

Bloggers and businesses are now starting to use live broadcasts more often. This is where you broadcast live on YouTube by holding a hangout on Google+. Facebook has also recently launched its own live video application that enables you to broadcast live from your Facebook page. You can now do this for Instagram and Twitter. Live streaming is perfect for things like Q&A sessions, hauls, snippets of your life, business questions, a live review, or just a general chat. Live streaming is a great way to build brand awareness.

Image source - Pixabay - CC0 License 

Are there any reasons why you shouldn’t try video content?

So why should you bother trying video marketing, vlogging, or live streaming? If your blog or business is already successful, what more can video do for you? The answer is simple—you will be able to reach wider audiences. People on Facebook and YouTube oftentimes prefer to interact with bloggers and brands via video because they can see and hear you. Video ultimately humanizes your brand in a way that other mediums simply can’t. Brands also love the authenticity that video provides and how this can be reassuring to customers and clients.

Is it something that you should try?

I suppose the only last question to ask is whether it’s something you are going to consider? In a way, no one will know the success they will have with something until they give it a go. Video content is fast becoming a preferred method of communication, especially as consumers move to use smartphones and tablets.

No matter what you blog about or what industry or niche your business is in, there is an avenue of video content you can explore.  Let’s hope this has inspired you to try something new with your blog or business.