How Your Training Company Can Be the Unicorn in a Field of Horses!

Hey there, future Edupreneur! Ready to make your training company stand out like a neon sign at a nunnery? Buckle up because we’re about to infuse some pizzazz into your edu-venture, turning it from “just another one” to “the one.”

1. Unleash the Power of Quirkiness:

First things first, let’s ditch the yawn-inducing corporate speak. Yes, I’m looking at you, “synergy” and “paradigm shift.” Instead, let’s spice things up! Have a class on underwater basket weaving? Why not? Remember, being memorable is key, and nothing screams memorable like a course titled “Zen and the Art of Squirrel Dressing.”

2. Embrace the Tech Wave, But Make It Funky:

Tech is cool, but let’s not turn into emotionless robots. Incorporate cutting-edge tech in your courses, but keep it fun. Virtual reality trip to Mars? Count me in! An AI assistant that tells dad jokes while teaching Python coding? Yes, please!

3. The Customer Service That Makes You Go “Wow”:

Have you ever called customer service and felt like you’ve reached the underworld? Not with your company! Your customer service should be so good it feels like calling your funniest, most helpful friend - who also happens to be a trivia genius.

4. Courses So Unique, They’re Like Finding a Unicorn at a Petting Zoo:

Offer courses that are so uniquely bizarre yet incredibly useful that they immediately grab attention. “Advanced Negotiations with Toddlers” or “How to Understand Your Cat’s Philosophical Thoughts” - these are the courses people didn’t know they needed until you offered them.

5. Marketing: More Viral Than a Cat Video:

Your marketing strategy should be as contagious as laughter. Think outside the box. Flash mobs at corporate events? A YouTube channel with hilarious course previews? Go wild! Your goal is to make your ads share-worthy.

6. The Learning Environment: Hogwarts Has Nothing on You:

Your physical or virtual learning spaces should be inspiring, and this includes the materials you provide. We’re talking quality booklets that aren’t just informative but are magical portals in themselves. Imagine booklets with creative, themed covers that match your classroom’s vibe - whether it’s a dragon-guarded castle or a spaceship navigating the cosmos. These aren’t just pages with words; they’re your ticket to keeping learning an adventure, not a chore. Think themed rooms, secret bookcase doors, or virtual classrooms set in fantasy worlds.

7. Feedback: The Roast Edition:

Let’s face it: feedback forms are dull. Why not spice them up? Invite honest, even cheeky feedback. “Did our course rock your world, or was it more of a light tremor?” Keep it light, keep it fun.

8. Community Engagement: Not Just Another Boring Networking Event:

Create community events that people actually want to attend. How about a “Bad Sweater Educational Con”? Or a “Mystery Course Reveal” party? The weirder, the better.

9. Effectively Reach Your Audience:

Now, let's zero in on the core mantra: effectively reach your audience. In a world bombarded with information, standing out is not just about being loud; it's about resonating with the right people. Understand who your audience is, what tickles their curiosity, and how they prefer to learn. Is it through engaging podcasts, interactive webinars, or perhaps immersive field trips? Use these insights to craft experiences that speak directly to them. Remember, when your message aligns with your audience's interests and learning styles, engagement soars.

If your training company is the party everyone wants an invite to, you’re doing it right. Be the splash of colour in a grey world. Be fun, be bold, be you - but like the unicorn version. Now go forth and educate with style!