When you run a business based on a service you provide, your reputation is everything. It will follow you everywhere you go and there is no escape. You need to be very careful with everything that you do, from the customer service that you provide to the things that you share on social media. A good reputation will help drive more customers to your business, especially through word-of-mouth, which is one of the most powerful forms of marketing there is. This is especially important when you run a service business such as in hospitality. Customers will trust you and they will stay loyal.