In the ever-shifting world of business, creating a strong brand is more than just a smart move; it's a must. A solid brand not only keeps customers coming back but also acts as a vital asset for your business's long-term success. Whether you're just starting or thinking about giving your brand a facelift, here are 10 crucial steps to help get the word out about your business.
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Read MoreYou know the importance of maintaining appearances if you're a business owner. How you look is crucial because customers can be judgmental and may choose you solely based on your image. Not only is your outward appearance important to clients, but it also increases company morale. Here are the top ways to improve your company's exterior and earn new business.
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The internet never forgets. Every little action and omission has a permanent record. A company’s online reputation is like a shield protecting it from outside influences and bad press.
When consumers start seeing your company’s name associated with negative or unflattering experiences, they will be far less likely to trust you in the future. For this reason, reputation management is essential when running a business online.
Here are some ways that you may be harming your company’s online reputation without even realizing it.
1. Do You Respond to Online Reviews Too Quickly?
If you have an online presence, you will certainly receive reviews of your products or services. It can be frustrating when someone leaves you a one-star review and immediately contacts you for a solution. However, it’s better to wait until at least a few days after posting.
Responding too quickly can come across as not caring. This will only make the customer feel worse about their experience and make them less likely to leave a positive review in the future.
2. Are You Monitoring What’s Being said About You?
As we’ve covered, online reviews play a big part in determining how people perceive your business. If you are not monitoring what people are saying about you online, you are missing out on a chance to defend yourself and your brand.
There are many places to post reviews, including your company’s website and social media platforms. If you find that people leave negative reviews, you need to act. Sit down as a team and discuss what happened. If you respond quickly, you may accidentally dig yourself a deeper hole.
3. Do You Provide Mediocre Customer Service Experiences?
Customers will leave you negative reviews for a variety of reasons. Some of them will be outlandish. Others may be disappointed with the way your company handled a situation. Whatever the reason, you need to be able to respond quickly and clearly with incredible customer service experiences.
If a customer contacts you for assistance, you need to be able to communicate with them as soon as possible. This may mean replying to their email within an hour. It may also mean answering their call when they leave you a voicemail. If a customer has a negative experience, they are more likely to share it with their friends and family.
The Bottom Line
When your business has a digital presence, you must know what’s going on. There are many ways that you could be harming your company’s online reputation. Some of them are subtle and easy to fix. Others are more serious and require a deeper investigation. If you want to protect your brand and start seeing positive reviews coming in, you need to take a closer look to manage your brand’s reputation proactively.
The world has greatly transformed to becoming digital. Nowadays, having an online presence as a business is not even an option; it has become necessary. It helps consumers find you, and interact with you, which increases leads.
However, establishing an online presence is not a very easy task, and it does not happen overnight. It requires a well-planned strategy and may take some time. If you are wondering which is the best approach to do this, read on to find out.
Creating an email list is one of the easiest and most effective ways of establishing an online presence. Once you have created a list of a good number of subscribers, you'll be able to engage with them regularly, say weekly, bi-weekly or monthly.
Creating a substantial email list takes some time, and you need to be patient. To grow your list, you need to create content that users need to sign-up to receive. You can also create a call to action on your social media pages and website, then request users to sign-up.
Nowadays, when a consumer needs a particular product or service, they turn to the internet and search for it. Consumers are more likely to click on a page that ranks higher in search results. Businesses that have focused on SEO are the ones that benefit greatly since they show up on the first pages of search engines.
You can achieve the same by mastering SEO skills and putting them into use. Also, you need to keep on updating your pages since SEO trends are ever-evolving.
Every business that takes online presence seriously should have a website. A good website has great capabilities to promote your brand's personality, build credibility, and connect easily with the target audience.
A good website should be properly optimized. It should also have an enticing and organized WordPress web design. Additionally, a website should be aesthetically pleasing, easy to navigate, and provide value.
Using social media is one of the easiest ways of establishing your online presence. To be successful in social media, you need to create well-optimized profiles for your business, post valuable and engaging content, and interact with your followers. You can focus on the most popular platforms such as Facebook, Instagram, and Twitter.
You can also use social media tools to schedule posts and improve your efficiency if you are very busy. That helps you stay active and engaging with your followers without spending all your time on social sites.
Whether youtube, social media channels, or your website, you need to provide valuable content and do it consistently. Valuable content helps you gain authority and credibility from your followers. Wondering how to create valuable content? You first need to understand the needs of your target market. What are they looking for? Which kind of information will be of value to them? Get answers to these questions and provide content that provides solutions. Also, make the easy to read and comprehend, and don't forget to be consistent.
People tend to trust recommendations given by individuals. If you can get to work with an influencer to recommend your products, you can earn their followers' trust. To make this work, look for influencers with a large following and contact them.
Establishing your online presence doesn't have to be a daunting task. You only have to come up with a working strategy and implement it one step at a time. With the tips discussed above, you will create a strong online presence, increase your lead conversions, and have a competitive edge. Don't forget to analyze your results regularly and see where you need to improve.
Whether it is a nifty keychain at a tradeshow or a freebie through the mail, promotional products can get people talking about a business. Although many companies offer branded products of some sort, they often feel like a blasé giveaway with little thought behind them. Rather than throwing money away on useless items, here are a few top tips to help you use branded products effectively.
Choose an item that matches your consumer’s needs and target your audience’s demographic profile to select products which are most suitable. A family-friendly audience may appreciate a branded stuffed toy, while customers who work in an office can make better use of a notepad or a calendar. It is also effective to pick promotional items which reflect the service, or products, that your business offers. For example, if you own a retail company which focuses on fitness, sweatbands and water bottles are great items to provide. BrandRageous! offers promotional products Tampa consumers love and they have a wide selection available online.
Print On Demand
Print-on-demand services are a cost-effective alternative to print marketing campaigns and they can help you save money on overhead costs. At a fraction of the price, print-on-demand companies can help you create customized products to promote your business as and when needed. These third-party sellers can produce a wide range of branded items and they can fill orders quickly. From e-commerce businesses to artists and performers, anyone can benefit from print-on-demand services.
Choose the Right Design
Whichever product you decide on, the most important part is choosing the right design. Your information needs to be professional, clear, and concise. Make sure your logo is displayed clearly and your contact information is legible. Many people choose to hire a graphic designer to ensure the right measurements and specs are selected for the job. A professional can help you pick the best font and will ensure you achieve the look you are going for.
Go for Quality Over Quantity
Do not worry about pleasing everyone when it comes to using effective promotional products, it is more important to target the right groups of people. Targeting potential consumers and existing customers can help save you money on wasted goods. Going back to the earlier section about matching products to particular demographic profiles, do your research on your target market and reap the rewards. Spend some time on market research, or employ a consultant to do the job for you, and you can minimize potential losses.
Offering quality promotional products to existing customers can lead to repeat business. Mailing out light marketing material and customized swag to repeat customers will put you in the forefront of their mind. In turn, this will encourage them to do business with you in the future.
Spend More to Get More
Following on from the previous point, do not go for the cheapest option just to save money. Purchasing thousands of low-quality pens may seem like a good idea at the time, but they could put your company in a bad light. At best, they are forgettable and will be disposed of quickly. Make sure consumers associate your brand with quality and choose a higher-end product that is useful, memorable and durable.
FemFounder is a one-stop shop for creative entrepreneurs and small business owners who need PR, Instagram, Pinterest, and email list building help.
