3 Ways To Improve Your E-commerce Conversion Rate

The average conversion rate for an online retail or digital product business is around two percent. That means that for every 100 people that visit your website, two of them will buy a product. That may seem incredibly low but two percent is actually a good conversion rate and most sites only have a conversion rate of around 0.1 percent, which means that you need 1000 visits before you get a paying customer.  That’s why so many entrepreneurs get frustrated and give up before getting a sale.

Many businesses find that they are able to generate a lot of traffic and get plenty of people to visit the site, but they can’t get those visitors to sign up for an email list and convert, so sales are low. This is a common issue and if you don’t know how to solve it, your business is going to struggle. The good news is, there are some simple ways that you can boost your conversion rate and increase sales. 

Rethink Your Website Design 

If people land on your website and they are faced with a complicated homepage that doesn’t have clear menus and search functions, they will not stick around for long. People don’t want to work hard when they are shopping online, as they want to find the product that they’re looking for in a few clicks and then buy it. That’s why it’s a good idea to rethink your website design and UX functionality if your conversion rate is low.

The biggest mistake that businesses make is overcomplicating their websites so they are difficult to navigate. Oftentimes, they include too many images or copy that isn’t relevant to the products they are selling.

Try stripping everything back and only including the important information, and make sure that your menus are simple to navigate. If you make it easy for people to browse and buy products with clear calls to action, you will see a big increase in conversion rate. A simpler website will also load faster, which is very important for search rankings and increasing click-through rates as well. No one wants to waste 10 seconds waiting for a web page to load.

Improve The Checkout Process 

Even if people are able to browse your website and find the products that they want, your checkout process could still put people off. A lengthy process that requires you to fill out lots of forms is frustrating and many people will decide against making a purchase, so keep it as simple as possible. Less is more here. It’s also important that you invest in security and use a trusted payment platform because people will not want to put their credit card details into a site that they don’t trust. Make sure your site has SSL visible so that customers are more confident their information will remain secure.

Build A Strong Brand 

Using the right payment platform is important for trust, but you also need to build a strong brand. A strong brand builds credibility and trust in the eyes of your customers. If you want to convince people to make a purchase, you need to convince them that your products are reliable and that they’re better than the many other options that people can find online. When people have so much choice, branding is one of the most effective ways to beat your competition. A strong brand on your website also makes you look a lot more professional, which will encourage people to part with their cash. 

It’s important that you monitor your conversion rate closely so you can see how effective your website is. If your conversion rate is two percent or higher, then you don’t need to worry. However, if it is lower than that, you need to implement some of these strategies to improve it.