Having a robust online presence is not just important—it's absolutely critical for businesses striving for success. As technology advances at an unprecedented rate and the internet becomes an integral part of everyday life, understanding the profound impact that websites can have on business success has never been more crucial.
Read MoreThere’s no question that it's essential to have a compelling B2B website to captivate your target audience and drive your business to new heights. To achieve this, you need a website that doesn't just showcase your products and services and connects with your audience meaningfully.
This article will guide you through essential tips and tricks to help you create a B2B website that makes a lasting impression, drives results, and provides value to your visitors.
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There are still a lot of opportunities to succeed as an e-commerce business in today’s oversaturated market. In fact, there are more opportunities to seize as customers began to shop online more than ever. Unlike a decade ago, setting up a new e-commerce business is also relatively easy to do considering that you have plenty of resources to utilize these days.
The real challenge is not setting up the e-commerce business or developing products to sell. The actual challenge comes in the form of a crowded market and ensuring that your e-commerce store stands out from the crowd. You have to go the extra mile to convert traffic into email subscribers and customers. Fortunately, we have the top e-commerce tips and tricks for those of you who want to boost conversions from the start.
Forget about trying to build an extensive catalog with hundreds of products. What you need to be focusing on is user experience or UX of your website, specifically delivering a personalized user experience to potential customers. That’s not something you can do with hundreds of items in your catalog. Remember, less is more here.
If you pay attention to the latest e-commerce trends, you will see that the most successful sites focus on a handful of products, and then invest in making sure that customers can get to those specific products quickly and intuitively. When a website is organized well, this helps increase click-throughs and ultimately generate more sales.
Another thing to forget is asking customers to go through three or four steps just to check out. Those days are gone. While you want to get more information about the customers at this stage of their journey, asking them to fill long checkout forms is a recipe for disaster. No one wants to spend 10 minutes checking out.
Make sure you choose a platform where the checkout process is simple and where you can easily identify where your customers are dropping off when it comes to completing orders.
Delivering value is something that needs to be done before the customers start their decision-making process. If you want potential customers to remember your products by the time that they consider making a purchase, you have to deliver value before that.
Content marketing is a great way to deliver value to customers while still marketing your products. You need to generate interest in a particular product or a solution from the beginning. If you read our previous article about proactive marketing, you know that you then have instruments like flash sales to convert visitors into customers.
Last but not least, make sure your optimizations don’t stop with the purchase decision. The customers’ journey doesn’t stop there either. You have to think about maintaining a consistent – and positive – user experience after they made their purchases to stay ahead of the market. You want to ensure your customers keep coming back.
At the end of the day, after-sales are part of the customer journey. When customers are happy with your follow-up emails and after-sales services or exclusive offers, they are more likely to promote your products and e-commerce site, and you are more likely to grow your customer base in a sustainable way. One-off sales are not the way to build a long-term business.
So, do you want to boost your conversion rate from the start? As you begin creating your e-commerce business, use the tips and tricks we discussed in this article to get things right, and optimize your e-commerce site. If you follow these simple steps, you will see an increase in loyal customers.
The average conversion rate for an online retail or digital product business is around two percent. That means that for every 100 people that visit your website, two of them will buy a product. That may seem incredibly low but two percent is actually a good conversion rate and most sites only have a conversion rate of around 0.1 percent, which means that you need 1000 visits before you get a paying customer. That’s why so many entrepreneurs get frustrated and give up before getting a sale.
Many businesses find that they are able to generate a lot of traffic and get plenty of people to visit the site, but they can’t get those visitors to sign up for an email list and convert, so sales are low. This is a common issue and if you don’t know how to solve it, your business is going to struggle. The good news is, there are some simple ways that you can boost your conversion rate and increase sales.
If people land on your website and they are faced with a complicated homepage that doesn’t have clear menus and search functions, they will not stick around for long. People don’t want to work hard when they are shopping online, as they want to find the product that they’re looking for in a few clicks and then buy it. That’s why it’s a good idea to rethink your website design and UX functionality if your conversion rate is low.
The biggest mistake that businesses make is overcomplicating their websites so they are difficult to navigate. Oftentimes, they include too many images or copy that isn’t relevant to the products they are selling.
Try stripping everything back and only including the important information, and make sure that your menus are simple to navigate. If you make it easy for people to browse and buy products with clear calls to action, you will see a big increase in conversion rate. A simpler website will also load faster, which is very important for search rankings and increasing click-through rates as well. No one wants to waste 10 seconds waiting for a web page to load.
Even if people are able to browse your website and find the products that they want, your checkout process could still put people off. A lengthy process that requires you to fill out lots of forms is frustrating and many people will decide against making a purchase, so keep it as simple as possible. Less is more here. It’s also important that you invest in security and use a trusted payment platform because people will not want to put their credit card details into a site that they don’t trust. Make sure your site has SSL visible so that customers are more confident their information will remain secure.
Using the right payment platform is important for trust, but you also need to build a strong brand. A strong brand builds credibility and trust in the eyes of your customers. If you want to convince people to make a purchase, you need to convince them that your products are reliable and that they’re better than the many other options that people can find online. When people have so much choice, branding is one of the most effective ways to beat your competition. A strong brand on your website also makes you look a lot more professional, which will encourage people to part with their cash.
It’s important that you monitor your conversion rate closely so you can see how effective your website is. If your conversion rate is two percent or higher, then you don’t need to worry. However, if it is lower than that, you need to implement some of these strategies to improve it.
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