Beginner’s Guide to Branded Duffle Bags for Promoting a Business

Branded items are a common offline marketing strategy to promote a business. Most businesses have advanced from using smaller branded items such as pens and keyrings and instead want to use trendy and more effective products such as a branded duffle bag, backpack, or t-shirt, among others.

While choosing an appropriate branded item for your business, it is good to make some considerations such as:

·         Your industry or sector such as sports, fitness, fashion, or accessories.

·         Your target audiences such as middle age adults, youth, or kids.

·         Your budget, which will determine the branded items you will use.

·         Distribution methods such as selling or giving away for free.

If you are in travel and leisure, health and fitness, or even the fashion industry, you may choose to use a branded duffle bag as your preferred brand promotion and business marketing item. These are large bags used to carry clothes while traveling, workout gear, or other items. If this is your interest, this guide will help you know how to utilize these bags for effective offline marketing.

What Is a Branded Duffle Bag?

These are large bags made of soft material such as leather or synthetic fabric used to carry various items such as gym gear and traveling clothes. They are also called duffel bags, named after the town of Duffel in Belgium where the thick material was first made. A duffle bag has a zipper and a long strap to hang on your shoulders.

So, what is a branded duffle bag? This is a duffle bag that has been designed uniquely to suit the marketing needs of the client. They are typically duffle bags that are printed with the logo of the business, its slogan, and come in the business’s colors.

Designing a branded duffle bag is done by the client who chooses its physical look, functionality, and the branding message it will carry. It is best that we look at this in detail to help those who want to find a branded duffle bag right now.

How to Buy Branded Duffle Bags

Branded duffle bags are popular today, so they make very efficient brand promotional tools. When you need to buy some for your business, consider working with a reliable seller who will allow you to customize your duffle bags and print them for you. Such sellers are easily found online and even provide a catalog to help you with more designs.

However, you can still buy from a local branding company that provides branded duffle bags and other branding items. Regardless, it is good to vet the seller to ensure that they have a good reputation and offer high-quality duffle bags. The more durable they are, the more they will expose your brand logo and name to as many people as possible. Furthermore, the durability of a branding item gives clients an assurance that your company is quality-driven.

How to Design a Branded Duffle Bag

When you want to use branded duffle bags to promote your business, you have no option but to participate in making the best design. Here are the important things to look for:

·         The physical appearance and design – Duffle bags come in a variety of colors and designs depending on the creativity of the seller and preferences of the client. Most sellers propose several colors and designs to clients to make it easy for them to make a decision. Choose a design that is not only attractive but functional. The bag could have one main compartment as well as others on the side. Remember to design a big face to print the logo, company name, and other details like the company website.

·         The size and functionality – A branded duffle bag should not be designed not only to promote a brand only but also to be useful to the user. Therefore, consider a size that is enough for the intended use. Some businesses give branded duffle bags to their customers to carry gym gear, a few travel items, and do other things. If the bags are functional, users will find more reasons to use your duffle bags and expose your brand more.

·         Printed information – A branded duffle bag is big enough to accommodate more than just a company logo. It can also have a name and website. However, it is good to keep the printed information to a minimum because many people are going minimalistic these days. With this, you can rest assured that your branded duffle bags will be effective.

·         The price – The last consideration when designing a custom-branded duffle bag to promote your business is the price. These bags are typically expensive to buy and print. Instead of using paint like paper bags, they use embroidery printing, digital printing, or a heat press, which is a bit more expensive. However, you can still negotiate a good price, especially if you want many bags.

How to Distribute Branded Duffle Bags

If you have decided to use branded duffle bags to promote your brand, it is good to have a strategy for distributing them. Are you going to give them out to buying and potential customers or sell them alongside your other products?

Most sellers prefer to have high-quality branded duffle bags and sell them to their customers at a price that is lower than other similar duffle bags. This is a good idea to entice people to buy your branded bags and expose your brand name.

However, you can give some branded duffle bags to your loyal customer as gifts at the end of the year or when celebrating them in any other way. Whichever way you choose, ensure that the bags are out there promoting your company name to as many people as possible. This will definitely have a positive impact on your marketing strategy.

Conclusion

If you have designed a great branded duffle bag, you can rest assured that it will promote your brand name in a great way. Ensure that you heeded all the insights we’ve shared for rewarding results. Remember to use these branded products alongside other effective products.