"Every story has its writer. It is time to write yours and to be successful," with Meryam Aator
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Photo Credit: Ece Turkel
Meryam Aator is the founder of L’uccèlo, a luxury Moroccan fashion brand. She is a woman entrepreneur from Morocco, where she was born and raised.
Her fashion brand is all about quality and not quantity, and she aims to create a unique and memorable brand identity by designing modern, handmade, classy, and elegant pieces by highlighting Moroccan know-how.
Can you tell our readers about your background?
After graduating from an International Business School with a French double degree, I had an incredible experience in the luxury hospitality & tourism industry in Morocco and Turkey for seven years.
I love challenges and new experiences, so I decided to start my first business as a co-founder of Parks and Parks, a successful consulting company specialized in the design and construction of leisure parks, and tourism projects.
What inspired you to start your business?
My life took a turn when I was diagnosed with arthritis, a painful chronic disease in my back that limits my movement. It puts my career on hold.
But that did not stop me to have my new idea later: L'uccèlo, a new Moroccan luxury fashion brand.
Where is your business based?
L'uccèlo is based in Morocco, a brand only available online that offers international shipping.
How did you start your business?
My love for fashion, the knowledge of my mother who is a stylist, and a need to start a new chapter in my life after the news of my arthritis, are the reasons to embark on fashion,
It is a world where I have always known I was destined to work in. And this has been the best business decision of my life.
What has been the most effective way of raising awareness for your business?
Most of our clients discovered our brand through instagram which is a great social media tool today. We do our best to grow as a new brand and reach people’s hearts all over the world.
What have been your biggest challenges and how did you overcome them?
I strive relentlessly for perfection in my work, that’s why my biggest challenge was to find artisans who are more than good enough to achieve their work. Success does not come overnight, and here comes the importance of being patient in life.
How do you differentiate your business from the competition?
The concept behind L'uccèlo is to take Moroccan craftsmanship to the level of excellence by focusing on perfection and details.
It is also a celebration of my traditions bursting with sophistication striking a perfect balance between heritage and luxury fashion.
Each piece is produced in limited quantities, two pieces of each unique Handmade design that you cannot get anywhere else.
Our brand promises you that you will never meet anyone with the exact same outfit. So, like most of our clients around the world.
What has been your most effective marketing strategy to grow your business?
It is hard to improve a business if you do not know how your customers feel about it. The best way is to start a customer retention strategy. We always focus on our current customers by building trust with them and getting their feedback. It is the best strategy to keep them happy and engaged. A satisfied client will spread the word about your business.
What is your favorite way to decompress?
Travelling a lot is helping me to decompress and gives me inspiration. As I design the clothes by myself, I get inspired by every earth's movement.
What is your best piece of advice for aspiring and new entrepreneurs?
Today I am a woman entrepreneur from Morocco who has faced ups and downs to become an independent lady. I believe that we should be our own inspiration because everyone's situation is different. We just need to remember how strong we are, to believe in, and to push ourselves without waiting for anyone to do it for us. We must chase our own dreams and never give up. Every story has its writer. It is time to write yours and to be successful.
How can readers connect with you?
You can come to discover and follow us on Instagram & Facebook: @lucceloofficial
Instagram link: https://www.instagram.com/lucceloofficial
Facebook link: https://web.facebook.com/lucceloofficial
Website: www.luccelo.com