How to Improve Your In-Store Marketing

Your customers are in the door. Success! You have managed to get them into your store so that they can peruse your stock and hopefully buy something. All the hard work is over and it’s up to the customer from here on out. Right?

Wrong!

In-store marketing is so important to help encourage a customer’s behavior and to provide a better overall experience. From signs that help direct them to exactly where they need to go, to in-store services like color-matching. There is so much you can do to improve the experience of your customer through some simple marketing tricks:

Make Use of Dead Space

Dead space will often include your walls or your ceiling. By taking advantage of these areas you can add a more harmonious approach to your design. This is particularly true if your store is larger than average. High ceilings don’t often get a lot of use, but they can be the perfect spot to place a few wall signs that help reaffirm your brand and give your customers a better sense of who you are overall.

Try using your logo, as well as a few great bylines that help customers feel like they found the right brand. A DIY store could have an uplifting message geared towards those who work with their hands and have endless imagination for their home, for example.

By bringing the eye up in this case you balance out your entire store and can actually improve the overall vibe when shopping.

Unify the Color Scheme

If you are looking to improve your store then you need to have a look at color theory. The right color can really drive home the feel and energy you want in your store. This way it’s not just design working in your favor, but emotion too.

Add Purely Decorative Elements

We like pretty things, so make your store pretty. Add photographs on the walls, find fun decorative elements you can secure to your store’s displays, and so on. It will help you stand out and drive the eye in towards your store and products.

Make Your Store Feel More Like Home

Almost every brand can benefit from making their property feel more homely. A clothing store with wooden floors will feel more like your customers’ personal closet and entice customers to bring home your clothes. A DIY store will feel rustic and help drive home what can be done with your products for your customer’s vision. 

Declutter and Reorganize 

You should always use redesigning opportunities to reassess how your store is laid out and how you can improve the flow of your store. This way you can encourage more window shopping, and might just remind your customer of something they need that they almost completely forgot about.

Try to take customers on a journey that moves them through your store without making them feel like a rat caught in a cage. This can be done through visual pathways, by placing top-selling items near the back, and by having a great design that encourages customers to explore.