3 Industries That Are Taking a Greater Interest in Marketing

Most businesses out there know just how important the right type of modern marketing tactics can be for sales. Not only will the right approach to marketing help to bring in new customers, but it can also help keep current customers informed about updates and changes to your company. However, not all industries are taking advantage of new marketing techniques.

Many industries have been forced to turn to modern marketing tactics in order to combat increased competition and other trends across the economy, such as the rise of online-only businesses. The right approach to marketing, though, can help to combat such trends and bring in more interest and clients to companies within those industries.

Here are three industries that have turned to modern marketing strategies to bring in clients and customers.

1. Higher education 

Higher education has seen a great deal of change in recent decades. Unfortunately, not all of those changes have been beneficial for schools and universities that offer higher education. In fact, reductions in state funding, hikes in tuition costs, and fewer students graduating from high school are all factors that are contributing to some serious challenges in the university system.

For these reasons, universities and community colleges are turning to modern marketing tactics in order to boost their enrollment numbers and recruit more students. Finding the right method of marketing to prospective students involves considering prospective students as if they were clients of sorts. You must know what it is that your client is looking for and how to best reach them with that information. This process involves everything from targeting student enrollment leads on LinkedIn to understanding the art of email marketing.

2. E-sports 

The sports industry isn’t one that has ever really been in need of better marketing tactics. That’s because many sports leagues have made it a point to remain in the know on the latest marketing tactics throughout the years. However, one aspect of the sports industry, e-sports, is one that is so new that it doesn’t seem to have quite found its marketing niche. In its 2020 Global Esports Market Report, Newzoo forecasts that e-sports revenue will hit $1.1 billion in 2020, up 15.7% from $950.6 million in 2019.

E-sports is the resulting industry that has emerged from the growing interest that young people have in watching other people play video games. Live broadcasting and reviews of matches has helped make e-sports incredibly popular among certain demographics.

3. Marketing 

That’s right, the marketing industry has been busy marketing itself to potential clients and customers. Because of the rise in the popularity of bringing in full-blown marketing agencies to help build a brand, such agencies are working diligently to set themselves apart from prospective clients in order to generate more business for themselves. By successfully marketing themselves, such marketing agencies can showcase their abilities. Depending on the specific industries that a marketing agency specializes in, the approach that they might take to marketing should be unique and targeted.

3 Marketing Careers

The field of marketing is diverse. Small companies may employ one person who handles everything from social media platforms to brochures, while larger companies can have a whole team of people who devote themselves to different parts of the campaign.

Copywriter

The people who create the written part of an advertisement, which is known as copy, are copywriters. They write eye-catching headlines and pertinent informational sentences, paragraphs, or posts to entice customers. A good copywriter will use knowledge about their product, combined with information about search engine optimization (SEO) to get their ads in front of as many potential buyers as possible. Companies that don’t have a copywriter often hire an outside company to assist them in the form of a digital marketing company or SEO reseller. Even digital marketing companies that specialize in other things may hire an SEO reseller.

Campaign Planner

Someone with a broad view of the overall strategy would do a good job planning an entire campaign. They need to consider the tone of the brand, the target audience, sales projections, and industry peaks and valleys to craft a campaign that maximizes return on investment. Being able to make intelligent decisions regarding the companies current and future abilities, along with the industry patterns is a must when planning a campaign.

Social Media Manager

In a world where an increasing number of individuals are using the internet on a regular basis, being able to efficiently connect with many consumers has become more important than ever. Knowing what social media platforms are popular among which demographic can be the difference between a successful campaign and one that falls flat. Monitoring the culture, ages, gender, and interactions between people on different platforms is key in selecting the correct platform and crafting a well-written post that gets the right attention. Anyone managing social media accounts should be prepared for an ever-changing atmosphere as trends shift.

Marketing is a challenging and rewarding field of work that is consistently in demand. No matter what marketing position is chosen, the daily activities are likely to be interesting, engaging, and fulfilling.