This Is My Brand - Look At Me
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Whether you’ve just launched your new venture or you’re an established business trying to appeal to a broad audience, getting your brand noticed can be challenging. There is nothing more disheartening for entrepreneurs than pouring a lot of love and energy into creating a brand that nobody sees. Markets are a hugely competitive space, which is why no company can expect to become a sensation overnight. Bringing a new brand to the market is a strategic process that requires market research and dedicated marketing and commercial operations.
However, a common mistake for entrepreneurs is to invest too much time into marketing and commercial activities and fail to build a memorable brand. Here are some of the reasons why people don’t notice your brand on the market:
Your website is too clichéd
You can’t launch a business with a substantial digital presence. Therefore, your website acts as an introductory platform to your business, and therefore your brand. Now more than ever, the website is the first point of contact between your audience group and your brand. Consequently, your website design plays a significant role in making a positive first impression.
Creating a recognizable and identifiable presence goes beyond content generation. The choice of your domain name already says a lot about your brand. A domain name that includes your main keyword can be easier to remember for visitors. Additionally, your choice of layout and colors will influence their perception. A website that looks like every other or tap into the most popular color palettes with no branding effort is likely to fall into oblivion. If you look and behave like every other business, nobody will care to remember you.
Your branding doesn’t say anything about you
Your branding visual needs to express the values and personality of your business. As mentioned above, colors are meaningful, and they need to be part of conscious decisions. A red brand tag, for instance, feels energetic. A blue palette expresses a calm and B2B approach – ideal for financial or IT systems, for example. It can be helpful to trial different color schemes with your brand logo to make sure you can find the most meaningful variant. Another essential tip is to opt for a design that conveys the right message. A tool such as Vividloom can let you experiment to generate a logo that fits your business.
Oh, we do a bit of everything
Your business is not a convenient store. You need to choose your mission carefully. No company can offer a vast range of products or services and make it work. Your customers want a good reason to choose your brand over competitors, which is where your unique selling proposition plays a significant role. Take a look at some of the brand-defining USPs on the market.
Uber: The smartest way to get around
Slack: Be more productive at work with less effort
CrazyEgg: Website behavior tracking at an unbeatable price
The brand USP should focus on your unique specialty, promoting the very thing that makes you stand out from the crowd. You can’t please everyone; therefore, focused USPs are crucial to define brands.
In conclusion, an entrepreneur can’t afford to make their brand appear flavorless. To stand out, you need to steer away from being a generic business that does everything that other companies do and look like any other venture. You’re unique, so make sure your brand reflects your unrivaled and inimitable business personality.
