3 Industries That Are Taking a Greater Interest in Marketing

Most businesses out there know just how important the right type of modern marketing tactics can be for sales. Not only will the right approach to marketing help to bring in new customers, but it can also help keep current customers informed about updates and changes to your company. However, not all industries are taking advantage of new marketing techniques.

Many industries have been forced to turn to modern marketing tactics in order to combat increased competition and other trends across the economy, such as the rise of online-only businesses. The right approach to marketing, though, can help to combat such trends and bring in more interest and clients to companies within those industries.

Here are three industries that have turned to modern marketing strategies to bring in clients and customers.

1. Higher education 

Higher education has seen a great deal of change in recent decades. Unfortunately, not all of those changes have been beneficial for schools and universities that offer higher education. In fact, reductions in state funding, hikes in tuition costs, and fewer students graduating from high school are all factors that are contributing to some serious challenges in the university system.

For these reasons, universities and community colleges are turning to modern marketing tactics in order to boost their enrollment numbers and recruit more students. Finding the right method of marketing to prospective students involves considering prospective students as if they were clients of sorts. You must know what it is that your client is looking for and how to best reach them with that information. This process involves everything from targeting student enrollment leads on LinkedIn to understanding the art of email marketing.

2. E-sports 

The sports industry isn’t one that has ever really been in need of better marketing tactics. That’s because many sports leagues have made it a point to remain in the know on the latest marketing tactics throughout the years. However, one aspect of the sports industry, e-sports, is one that is so new that it doesn’t seem to have quite found its marketing niche. In its 2020 Global Esports Market Report, Newzoo forecasts that e-sports revenue will hit $1.1 billion in 2020, up 15.7% from $950.6 million in 2019.

E-sports is the resulting industry that has emerged from the growing interest that young people have in watching other people play video games. Live broadcasting and reviews of matches has helped make e-sports incredibly popular among certain demographics.

3. Marketing 

That’s right, the marketing industry has been busy marketing itself to potential clients and customers. Because of the rise in the popularity of bringing in full-blown marketing agencies to help build a brand, such agencies are working diligently to set themselves apart from prospective clients in order to generate more business for themselves. By successfully marketing themselves, such marketing agencies can showcase their abilities. Depending on the specific industries that a marketing agency specializes in, the approach that they might take to marketing should be unique and targeted.

Tactics To Grow Your Business Without Much Hassle

Growing your business doesn’t have to turn into a nightmare. If it does, it means that you weren’t prepared enough or you didn’t know what you were doing, so things got out of control. You don’t want this to happen to you, but you’ve heard all about what you should do to grow your business, we have no doubt. Well, in this article, we’re going to be looking at the online side of things and how you can use this to grow your business also. Keep reading if you want to find out more.

Make Use Of Social Media

Social media is essential for any business normally, and when it comes time to expand, it’s going to be even more important. You get a far wider reach when you use social media than if you just stick to some of the other marketing methods. Social media is fast and effective at getting news or information out there for everyone to see, which is why it is so essential. Once you post your news, it is going to be liked and shared so quickly, which is exactly what you need. You will be able to figure out how much new demand there is or at least get a good idea. 

When you’re using social media, ensure that you are using all the main platforms. Don’t forget to post different types of content as well to keep it interesting. Nobody wants to see a block of text every time your company posts online, so change it up to keep people interested.

Host A Virtual Event

Have you ever thought about hosting a virtual event? With the pandemic going on right now, it’s not the best time to be hosting a physical event, but you still want people to know what’s going on. You want to celebrate, let your customers and business partners know about the expansion and any other information you think they should know. But, you’ve got to make it fun rather than like a business meeting, which is why you need something like a virtual photo booth to lighten the mood.

SEO

SEO is important for any business. It is what determines how well your website and pages do in the search engine results pages, and you don’t want to be past number one, really. If you want to grow your business, you are going to have to work on how visible you are. It’s not possible to gain more clients if nobody can find you. It might be the case that you don’t know a single thing about SEO, but luckily for you, there are experts you can hire to handle it for you.

We hope that you have found this article helpful and now see some of the tactics that you can use to grow your business without much hassle. All of these are based online, so this gives you an idea of what you can do on the internet to couple this with other offline tactics. Good luck.