"Set limits and boundaries with work" with Angela Ficken

Angela Ficken

As part of my interview series, I had the pleasure of interviewing psychotherapist, entrepreneur.com, and online educator Angela Ficken, LICSW. She is a full-time psychotherapist in private practice. Her office is located in Boston, MA. She specializes in OCD, eating disorders, and anxiety-related concerns.

She started her career at McLean Hospital, which is one of the top-ranking psychiatric hospitals in the country, and affiliated with Harvard University. She was the head social worker on an inpatient unit that focuses on anxiety and depression. During her time at McLean, she trained in exposure therapy and became certified in CBT and DBT. Shortly thereafter, she worked at Harvard University as a primary therapist for undergraduate and graduate students. During her time there, she taught students CBT and DBT skills to help them manage a range of challenging emotions that young adults face daily.

Along with her work at McLean and Harvard, Angela had a small private practice for years before she decided to move full-time in 2013. From there, she focused her attention on working with young adults and entrepreneurs primarily after noticing that both groups struggled with anxiety disorders and stress-related issues due to life transitions and the uncertainty of what was coming next in their lives. 

She spent years fine-tuning her practice and building her business into something more than a standard full-time private practice. She began writing for Huffington Post as an expert, which then catapulted her into writing for other major online sources which include Marriage.com where she was a verified expert, YourTango.com, ThriveGlobal.com, and has been quoted in Oprah Magazine, and on MSN.com, Forbes.com, FastCompany.com, Inc.com, Bustle.com, Popsugar.com, Buzzfeed.com, Nylon magazine, Getstigma.com, and Justluxe.com. She has also been a guest on Onward Nation with Stephen Woessner where she talked about OCD and intrusive thoughts, as well as on the radio in Chicago and Reno speaking about stress and anxiety.

Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Thank you for this fun opportunity! 

For years, I had heard from clients that the skills and strategies they had learned in our sessions were tremendously helpful. I also heard from them--that finding a therapist like myself who is proactive in sessions and teaches skills--was a hard find. Clients would tell me it took them months or even years to finally find me. 

That’s when I knew I needed to find a way to reach more people. If they were having a hard time finding me, and Boston isn’t that big of a city, then who else might be out there looking for someone like me and the skill sets and training I have? What can I do to provide access to people who want help managing stress and anxiety and who might not be able to get to Boston, or be across the country?

As someone who wanted to answer those questions, I shifted my career from a psychotherapist who only sees people in office, to an entrepreneur who is an online educator. 

Can you share the most interesting story that happened to you since you started your career?

I don’t know if I have one story that sticks out, but I think my shift from full time private practice to jumping into the entrepreneur world is interesting and one that I did not expect in the beginning. It’s been a unique experience. 

What advice would you suggest to your colleagues in your industry to thrive and avoid burnout? 

Burnout is a huge issue in my industry. If you want to protect yourself from it, I would encourage you to look at your schedule and ask yourself if there is anything you are doing that isn’t helping you grow your business, or if there are things you could delegate to get some time back in your day. 

If you can pinpoint one or two items (there usually is), cut it from your schedule or hire someone to help you. Virtual assistants for example can be a tremendous help. Hiring someone to do your billing, social media content, or helping you respond to emails from potential clients can give you back hours to your week, giving you more time for self-care or other things you prefer doing.  

For example, I have someone who helps me with my social media. I was spending 5-6 hours a week on social media involvement. By hiring someone, I now have those hours back to focus on writing, seeing clients, and I can end my day a little earlier and spend time with my daughter or go for an afternoon walk. Time is precious and if you can cut out certain tasks, you save time, add brain space back in, and that can definitely help avoid burnout. 

What advice would you give to other leaders about how to create a fantastic work culture?

I think leading by example is the best way to create a welcoming and engaging work culture. For example, if you want to prioritize well being in your work environment, think about how you can model that for your employees. Focus on your mission statement and the values that resonate with you and your business.  

  • How do those values translate into your relationship with your business partners and employees? 

  • What does a healthy, exciting, and fantastic work culture look like to you? 

  • What are the ingredients that go into making that happen?

 Asking yourself those questions once a quarter will help you stay focused on your mission, creating a culture that represents your values, and creating an environment where people will want to stay with you ,work for you, and feel valued. 

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

The most recent book I’ve read “13 Things Mentally Strong Parents Don’t Do” by Amy Morin has been a game changer for me as a parent. I am a mother of a three year old daughter and I want to make sure, like all loving parents, that I do right by her. I want to make sure I teach her healthy coping skills, to use her voice, and be a confident, capable individual. This book talks about the stages of childhood and strategies to help create a safe, loving environment while also giving the child space to have their own experiences, make mistakes, and become their own person. Any parents out there, I highly recommend this book. 

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious just from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have only heightened a sense of uncertainty, fear, and loneliness. From your experience or research, what are five steps that each of us can take to develop serenity during such uncertain times? 

  1. Practice mindfulness. Mindfulness means you focus your attention on the present moment while also acknowledging your current emotions. Doing this, can help you learn to manage hard emotions, like fear, without having fear dictate your decisions. You can practice mindfulness for a few minutes or longer. One mindfulness skill is to get your five senses involved. When our senses are activated, it helps us get back into the present moment. Name five things you can see, four things you can hear, three things you can touch, two things you can smell, and one thing you can taste. You can do the exercise exactly like this, or you can break it up and focus on one or two things. 

  2. Practice gratitude. When we focus on what we feel grateful for, it can help improve our mood and shift our thoughts from an all negative standpoint to a more positive and hopeful mindset. What are three things you feel grateful for? Write it down or say it out loud for one week and notice your mood improve. 

  3. Set limits and boundaries with work. Working from home has its benefits, but one major con is it can be hard to shut work off when you are always at arms length of your computer. Wrapping up at 5pm in the office is easier than doing it at home. All of a sudden you are checking work emails at dinner, and responding to issues right before you get ready for bed. I suggest you turn off notifications after 5pm and put your work items away every work day at the same time. Honor your time and set limits. It’s okay to set boundaries and create space for yourself. You will feel less stressed and that means your quality of work, relationships with other people, and overall enjoyment will improve. 

  4. Reframe your negative thoughts and assumptions to a positive and realistic perspective. For example, “This is never going to end” is an anxious statement that is untrue. This will end at some point, and could even be sooner than we think!  

  5. Keep making an effort to stay connected to your people. You might be feeling Zoomed out, and don’t want to FaceTime anyone, but you can do a regular call, text, or go old school and write letters and mail them to your loved ones. Someone recently told me they were making postcards and sending them to their friends. It made her feel better and her friends loved getting the surprise in the mail. 

From your experience or research, what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain? 

  1. Know that anxiety manifests in many different ways, and therefore, how your best friend experiences anxiety might be very different from your experience or someone else in your life. You might do one thing to support your friend and something entirely different to support your spouse through anxiety. 

  2. Ask how you can be supportive. It’s absolutely okay to not know what to do, but the anxious person in your life might be able to articulate what they need such as someone quiet to sit with, help by playing a game or just spending time together, or help reframe anxious thoughts. When in doubt, ask. 

  3. Normalize and validate their emotions. It’s okay to feel what you are feeling. Feeling heard can help move through anxious times. It lets your loved one know they aren’t alone. 

  4. Encourage them to talk to a professional if the anxiety is really over taking their life. 

  5. Engage in grounding strategies or coping skills with them. You can be a guide for them and a reminder to practice skills that are helpful. If they have a favorite breathing strategy that helps them calm down, do it with them. You might notice your own mood improve too!

What are the best resources you would suggest to a person who is feeling anxious?

Seeing a therapist who specializes in anxiety can be incredibly helpful. They can teach you tools to help you manage your anxiety, and once you learn what helps you, you have that for life. 

Can you please give us your favorite "Life Lesson Quote"? Do you have a story about how that was relevant in your life?  

I have several, but the one I say most frequently is “If it makes me anxious, do it anyway.” This mantra and life lesson came about in early 2017 when I had a thought of seeing one of my favorite musicians, Ani Difranco play and checked her tour schedule. She was touring in Europe around and I thought that would be an exciting adventure. I have traveled on my own before, but someone always met me on the other end. This time would be different. I’d be on my own and while that idea felt exciting, I also felt scared. What if I get lost? What if I miss my connecting flights? What if I feel lonely or anxious while I am there? All these “what if” thoughts made me question whether I could do it. That’s when I knew I could not let doubt or anxiety make decisions for me.  

I went to Scotland on my own, saw Ani in concert, had fun adventures, great food, and met amazing people. I was anxious and did it anyway. It was at that point my confidence in myself and in my business expanded. I do things all the time that force me outside my comfort zone such  as podcast interviews, live radio, documentary films, live streaming, and webinar presentations. I could go on! And I learned that letting anxiety dictate my decisions robs me of opportunities and experiences. So now, whenever I feel anxious or doubt myself I know I have to do it, and so far I’ve been better off for it! This is something I recommend others try too! 

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

One idea I would love to create or get involved in is helping families in need. How can families in need get access to diapers, medicine, clothes, and food for their children?  

As a social worker, I know there are family services in every state to help, but what about families who want to donate clothes, packages of diapers, educational toys to those who could benefit? I’d love to start that movement. 

What is the best way our readers can follow you online?

Sure, the best ways readers can connect with me is through my websites WorriedtoWellbalanced.com or ProgressWellness.com, on Instagram.com/progresswellness, or Pinterest.com/progresswellnes.

Q+A with Olivia Griffian

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Growing up, Olivia’s Griffian mom owned a beauty salon in Miami, Fl., so at a very early age her exposure to the beauty industry in many facets was very strong. She took a liking to the esthetician and would spend hours learning about facials, skincare and products. So naturally when she began considering a career that was anchored in her passions and goals, skincare was at the top of the list. In her quest to expend her knowledge of skin care, Olivia has traveled throughout Europe and New Zealand under the advisory of the top skincare professional to bring SevenSkin Beauty to life. 

What inspired you to start your business?

I had challenges with my own skin and I knew I couldn’t alone in my struggle. So, in an effort to educate myself, I wanted to learn not only how to treat my skin, but also learn why my skin would react the way it did. I began researching everything about the skin and consulting with aestheticians both internationally and domestically. One of my greatest discoveries was the learning about the seven layers of skin, and each of their function. Understanding that most brands focus only on the top three layers, I came to an understanding that the key to prevention, would be in treating all seven layers of the skin. This is when SevenSkin Beauty was born. And my purpose to share both my knowledge and my product with everyone.

Where is your business based?

SevenSkin Beauty is based in Los Angeles. 

How did you start your business? What were the first steps you took?

The first steps I took involved a ton of research about the skincare market, trends and problems. Although I knew what I had to offer was valuable, it was important to understand what was currently in demand. I would test products from luxury beauty retailers to see what my consumers were interested in and that helped me narrow down my market to skin repair. Once I felt confident that my product would meet a need that was not being fulfilled and the competitive landscape was supportive, I was all in! 

What has been the most effective way of raising awareness for your business?

I have been very creative in raising awareness for my brand. Word of mouth, blogs, and Instagram has been the most effective so far. I have also sent my mask to several beauty influencers which has resulted in more press and exposure on amazing platforms. Another strategy I have added recently is to share content from other brands promoting the use of LED light therapy. Although this may sound like a conflict of interest. Having a “big picture” understanding that any reputable brands such as Vogue, promoting LED light therapy can only serve to support my brand and spread awareness about this amazing method of advanced skin care.  

What have been your biggest challenges and how did you overcome them?

My biggest challenge has been educating consumers. In order to know why my products work, a bit of understanding is required. It’s like saying “admitting the problem is the first step to solving it”. You have to understand what happens in your skin’s deepest layers to solve the issue. I’ve overcome this by simplifying the complexity of skin problems. Using before and after images to support the educational content has been key.

How do you stay focused?

While I am incredibly passionate about skin health, I am equally passionate about my overall health. I work out 4-5 times a week, which gives me the energy and determined mindset I need. I also give myself a lot of pep talks and I block off time to get work done that cannot be interrupted.

How do you differentiate your business from the competition?

Seven Skin Beauty stands alone in the ability to provide both education and solution. We are the first beauty brand to focus on skin repair through a system of LED light therapy. And provide products using probiotic ingredients.

What has been your most effective marketing strategy to grow your business?

I’m always researching the psychology of consumers and different ways to reach new customers. It’s important in this time to understand so much information is made available to people. And so, if takes a lot of creativity to stand out from other brands. My approach is always rooted in a genuine and authentic desire to share what I know with men & women everywhere. Educating people can benefit from whether they become a customer or not, but ultimately building trust in my brand as a whole.

What's your favorite app, blog, and book? Why?

How I built this by Guy Raz is my favorite podcast. It’s a podcast where CEO’s and founders from an array of business fields tell stories of how they got started. It’s so incredibly inspirational and motivating. Listening to the many success stories gives me so much to anticipate as a founder and CEO.

My favorite book is Influence:

The psychology of Persuasion. This book has taught me so much about why we make decisions as customers and consumers. It’s helped me rewire how methods of persuasion can be applied.

My favorite blog is LessWrong. There are countless posts about rational, communication, artificial intelligence, and cognitive theories. For me, it’s a great way to remain curious and expand my intellect. 

What's your favorite business tool or resource? Why?

My favorite business tool has been HARO. Not only does it challenge me to advocate for myself, but I learn different ways to pitch my business. Elevating my ability to articulate my business both verbally and written. I think it’s vital to know how to cater to your audience and that changes over time in business.

Who is your business role model? Why?

My business role model is Gwyneth Paltrow. She took her passion for skincare and turned it into a global brand (GOOP) that’s trusted and gives retail opportunities to other businesses. In addition to creating her own luxury brand of skin care products, she has also open an online platform for other luxury skin care brands to be sold.

How do you balance work and life?

I am so dedicated to my business. For this reason, it is equally important for me to be incredibly protective of my work life as well as my personal life. I love a little self-care, and I surround myself with an amazing group of friends that bring me so much support and joy. 

What’s your favorite way to decompress?

My favorite way to decompress is over a glass of champagne and a really long bath.

What do you have planned for the next six months?

Since recently being added to Amazon, I plan on doing a strong marketing campaign to support this milestone. I plan to release the debut probiotic-based line which includes a face wash, serum, body wash and body milk.  I am meeting with interested investors, implementing marketing strategies, and raising awareness on large levels and platforms. And whatever pivoting is necessary based on the current climate.

How can our readers connect with you?

Readers can find SevenSkin Beauty on Instagram using the handle @sevenskinbeauty and at Clubhouse @PlanetOlivia. They can also access the website at www.sevenskinbeauty.com. Where they can sign up for our email list to receive news about SevenSkin Beauty regularly.

"Actions speak louder than words" with Samantha Myers

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Never underestimate a princess…

After over 20 years in the financial services industry, Samantha Myers was looking for a change. She had loved her career, but was burned out, had a young child at home, and was desperately looking for something different. For years the voice in the back of her head said “you should own your own business” if you’re going to make a change, make it big.  She stumbled upon a little gem of a business in need of help and a partnership was born. Let’s Dress Up is a princess-themed play and party space in New York City, proud to be women-owned in a business catering to young girls.

What inspired you to start your business?

I was inspired by the entrepreneurial spirit and wanted to be the master of my own destiny after a lifetime of working for other people. I wanted to see the direct results of my hard work and have a vested interest in every aspect of a business. For me, it was very important that I invest, own, and work at something that I would be a customer of. I needed to be tied to it in that way to be able to create the vision, have strong opinions, and believe in it wholeheartedly.  

Where is your business located?

On the Upper East Side in New York City. 

How did you start your businesses? What were the first steps you took?

I was all over town with my young daughter visiting museums and experiences, trying new classes, and taking her everywhere. I took her to a tea party at Let’s Dress Up and was intrigued. I saw an opportunity. So I called the owner, Judy, and approached her about taking on a partner and expanding. We met a few times, shared ideas (and a glass of Prosecco), and figured out that we had the exact opposite skill sets and would be a perfect match.

What has been the most effective way of raising awareness for your business?

Never underestimate the power of community and personal relationships. Referrals are a primary driver in our business. If a child attends a friend’s birthday party and has fun, they inevitably will beg their parents to have their next party with us. Positive reviews and word of mouth are paramount. Social media is an amazing tool and we use it a lot, but in-person events like school fairs and storytimes go a long way to showcasing our brand and our commitment to families.

What have been your biggest challenges and how do you overcome them?

Coronavirus is the obvious choice. But in the interest of a more productive answer, one of our biggest challenges is that people don’t take us seriously. They think two women running a princess business for kids is “cute”. Yes, we love fairy tales and glitter, but make no mistake that we take the business side of princessing very seriously. We push against the stereotype with professionalism, by knowing our business inside and out and being sure we speak about it at a high level. (Except of course when we are having a freeze dance party with the kids). We are also thinking about the messaging behind the happily ever after. Setting the table and sitting down for tea may seem like innocent fun, but there are many life lessons going on under the surface as well.

How do you stay focused?

I love lists and spreadsheets. I need things written down. I also need to periodically step away and clear my head; I do some of my best brainstormings while working out.  

How do you differentiate yourself from the competition?

Customer service is key. I answer emails right away and we are visible in the shop and online. We will not be outworked. Especially during these difficult times, we think we have set ourselves apart in how we have handled refunds, safety and coming up with creative solutions and ways to help our customers.

What has been your most effective marketing strategy to grow your business?

Social media is a natural outlet for us to post adorable pictures and offer free content to our parent customers. We also engage and partner with other like-minded businesses on social media and in real life. We believe in collaboration over competition and it has worked well for us.

What is your best piece of advice for aspiring and new entrepreneurs?

Take action. As all the sayings go…actions speak louder than words, don’t talk about it, be about it, just do it. Yes, you should be thoughtful and have a strategy and write down your goals. But you must take action, don’t be paralyzed by overthinking. Try things and see what works and what doesn’t. Learn from your mistakes. Approach businesses you want to work with, media outlets you want to pitch and potential customers. Get out there.

What are your favorite app, blog and book? Why?

Instagram is my favorite app. I have learned a lot of the latest tips and tricks and enjoy sharing our content and connecting on there.  I will confess, I read Instagram for Business for Dummies when I first started handling our social media and found it very helpful.  

Who is your business role model?

Marcus Lemonis. He is tough, but fair and realistic. He likes to help people, but makes no excuse for the fact that he also likes to make money. During the pandemic, he has shown himself to be an outspoken supporter of the small business community in many tangible ways from funding, to educational resources.  

How do you balance work and life?

I am a mom and a small business owner so multi tasking is my middle name. My daughter happens to be in our customer demographic, so we will often be found testing craft ideas together, reading stories or trying the latest recipes. It blurs the lines of work and personal for sure, but I find it really rewarding to be able to share these things with her and for our customers to know I am in the trenches alongside them.

What is your favorite way to decompress?

I like to exercise (with music blasting), the physical activity, getting the blood flowing, always helps me. And lately, I have been escaping with some crime fiction novels, nothing like a murder mystery to take your mind off things.  

What do you have planned for the next 6 months?

We plan to come back from 2020 better than ever. We have taken the time to streamline and upgrade things that had been lingering on the to-do list. We are ready to have weekends full of birthday parties again delivering a best-in-class product. And then next stop…world princess party domination.

How can our readers connect with you?

Samantha Myers, Let’s Dress Up

https://letsdressupnyc.com/

nyoffice@letsdressupnyc.com

@letsdressupnyc Instagram

Finding a Future in Fundraising with Stephanie Schwartz

Photo Credit: Jessica Torch

Photo Credit: Jessica Torch

Stephanie Schwartz leads Little Bean Group, a fundraising consulting firm that works with a wide array of clients around the country. Stephanie has raised tens of millions of dollars and developed fundraising strategies for dozens of organizations. She believes that philanthropy has the power to create and sustain profound change in our society. Stephanie works with a variety of organizations, institutions, and schools in Washington, DC, and beyond.

Can you tell our readers about your background?
I moved to Washington, DC thinking I wanted to work on Capitol Hill but quickly pivoted to the non-profit sector. I was hired for a fundraising position because the organization I interviewed with was looking for someone who wasn’t afraid to ask people for money. I didn’t actually know anything about fundraising at the time! But I learned and worked in front-line fundraising (directly asking people for money) for 10 years before transitioning to several management positions where I both fundraised and managed teams. Then two years ago I launched my own fundraising consulting firm, Little Bean Group.

What inspired you to start your business?
I am by nature a problem solver and I love the strategy behind the fundraising. Questions like “how do we retain more donors”, “how should we ask for this gift”, and “what resources do we need to raise more money” are incredibly stimulating to me. I wanted the chance to help multiple organizations answer these important questions and figure out how they could raise more money. It’s hard to constantly ask those questions when you work at a large bureaucratic organization. Ultimately, I started my business to engage in more stimulating and interesting work.

Where is your business based?
Washington, DC. It’s a wonderful place to be a fundraising consultant because there are so many non-profits based here.

How did you start your business? What were the first steps you took?
I first set up an LLC, found an accountant, and set up a website. It’s important to get the structural pieces in place early on. Then I sent out a big email to my network and started to set up conversations to tell people what I was doing.
What has been the most effective way of raising awareness for your business?
Asking for connections! I regularly utilize my network and ask for connections to individuals and organizations. I spend a good deal of time talking to people about what I do. I love doing that and it raises awareness. Every conversation I have will lead to at least one other, so it becomes a force multiplier.

What have been your biggest challenges and how did you overcome them?
I had no work or clients for the first several months. I had to figure out what to do in order to secure work and how to fill my time. It was actually a bit disheartening and I wondered if I made the right choice to start my own business. I sent hundreds of emails to people in my network asking for referrals of people to talk to and organizations that may be in need of my services. It took time but it worked. Now I struggle with how to scale my business and figuring out my business’s strategic direction: do I want to hire employees or continue to use contractors? Do I want a smaller number of larger clients and projects or a larger selection of work? Now that I have a solid base of clients, I seek guidance from a variety of sources including a professional business coach, fellow business owners, and former colleagues who know me and my work.

How do you stay focused?
There is a high level of accountability when you run your own business. Your clients count on you and you can’t let them down. Knowing that I must deliver for my clients keeps me both focused and energized. I also use the Focus Keeper app which is a great tool to help me get work done. And I make lots of lists. I list out big tasks that I have to do then break them down into smaller tasks.

How do you differentiate your business from the competition?
There are many fundraising consulting firms that bring one approach to every client. A firm has a worksheet for tracking prospects, building a campaign structure, or setting fundraising goals. My approach is completely customized for my clients based on where they are now and where they want to go. I get into the weeds and do the work. Many other fundraising consultants and consulting firms are less hands-on. I also define success differently. I want to teach my clients how to fundraise so they can do it themselves. I don’t want to hold onto clients for long periods of time. I know that some fundraising consulting firms enjoy having a few large, long-term clients. I want more turnover because when I close out a project with a client, I know that they are better equipped and prepared to raise money on their own.

What has been your most effective marketing strategy to grow your business?
Creating a blog on my website and sending a monthly newsletter. My monthly newsletter links to my blog posts and includes other curated resources. The newsletter and blogs allow people to see the breadth and depth of my experience in fundraising and my current work. I also capture contact information that way and build up my database. The more people who see my website and read my content, the more awareness I generate about my services.

What's your best piece of advice for aspiring and new entrepreneurs?

Develop a clear focus on what you do and what you don’t do. Be sure to article that well on your website and with everyone you talk to about your business. Then develop an elevator pitch. Practice it until you know it cold. It’s incredibly important to articulately communicate what you do and why it matters. I often participate in virtual networking events and I’d say that 50% of the time I can’t get a clear picture about what the person does base on how they describe themselves. Be sure to communicate confidently and clearly.

What's your favorite app, blog, and book? Why?
App: Focus Keeper. It uses the Pomodoro method, which is a focused work period of 25 minutes followed by a 5-minute break. I use it every single day to help me stay focused. It is simple yet effective.
Blog: caphillstyle.com – A blog about fashion, work, and life written by a former DC lobbyist. It’s always full of timely information and entertaining but smart content. There are several posts per day so I always check it during my 5-minute Focus Keeper breaks!
Book: The Diary of Anne Frank. I have read it dozens of times. I first read it when I was about 10 years old and it had a profound impact on me, especially since I was around the same age as the author. As I have gotten older, I see new facets in the experiences that Anne writes about. The book is both tragic and uplifting. I find something new every time I read it. There are also parallels we can draw to today’s environment in terms of the pandemic. Although we are not hiding in an attic all day, we have dramatically shifted our behavior.

What's your favorite business tool or resource? Why?
LinkedIn. It is an incredibly powerful tool. I use it to source information, read the latest articles about fundraising, promote my own work, and see what others in my field are working on. LinkedIn enhances my work by identifying articles that are relevant to me and my work. It also allows me to amplify my work and my business.

Who is your business role model? Why?

Oprah Winfrey. She has changed so much over time yet always remains relevant. She monetizes her strengths and brings people in through her vision.

How do you balance work and life?

I don’t balance, necessarily. I think about work and life as a see-saw. It goes back and forth; sometimes it’s balanced, and sometimes it’s not. I evaluate every personal and professional decision I make in order to assess if it is a good use of my time. Being intentional helps to keep the seesaw more balanced.

What’s your favorite way to decompress?

Yoga. I practice almost every day.

What do you have planned for the next six months?

In addition to my client work, I plan to increase my writing and blogging. I enjoy thinking about fundraising and expressing my thoughts and opinions. I have begun to schedule this time into my calendar to make sure it happens.

How can our readers connect with you?
You can visit my website, sign up for my monthly fundraising newsletter, and also follow me on LinkedIn.
Links:
Company website: www.littlebeangroup.com
Newsletter signup: https://tinyurl.com/LBGsignup

LinkedIn: https://www.linkedin.com/in/stephanie-schwartz-2940536/

Contact Information:

Stephanie Schwartz

stephanie@littlebeangroup.com

202-368-0146

Accidental Founder Helps Other Women Turn Passion into Profits with Deb Boulanger

Photo Credit:Alyssa Peek Photography

Photo Credit:

Alyssa Peek Photography

I’m an accidental entrepreneur. It was never in my DNA to start a business, but when I found myself burned out in my corporate job having excelled up the ranks as far as I wanted to go, it was time to look for something more engaging that leveraged my skills, but also made a difference in moving the needle for equality for women in the workplace. It turned out I wanted to lean out more than I wanted to lean in. I now help other smart, accomplished women leaders make the leap from –corporate to entrepreneurship, teaching hundreds of new and aspiring women entrepreneurs to use these same proven strategies to test their business ideas and validate their money-making model.

What inspired you to start your business? Can you tell our readers about your background?

The simple answer was that I was bored. I had worked for Gartner for a total of 20 years in marketing and product development, generating hundreds of millions in revenue for the company, and ultimately running an internal startup and growing it to $32 Million in 30 months. I had achieved what I came to do, and I suddenly felt I had nowhere else I wanted to go. 

After interviewing for other positions both externally and internally, I desperately craved a new challenge. I spent a transformative 10 days at a silent meditation retreat where this seedling of a dream started to materialize. I knew I’d be uniquely capable to help women reinvent their careers in midlife – while reinventing mine. 

Where is your business based?

My business is based in Sag Harbor, NY and New York City where I live with my partner, my son, a U-Mich senior, and our thirteen-year-old labradoodle. 

What has been the most effective way of raising awareness for your business? 

Far and away the most effective way of raising awareness for my services is my visibility on all channels where women are looking for inspiration and support on how to start and grow a profitable service-based business. My webinars are a particular favorite in my community and have been how I deliver valuable content to my prospects and clients. During this pandemic, without the option of speaking engagements or in-person workshops, I was already building my multi-six-figure business online with a predictable way of generating revenue on demand. 

What have been your biggest challenges and how did you overcome them? 

I see lots of cookie-cutter courses out there and not enough mentorship. For a while, I struggled with my own value proposition and how to market in this new online world. Marketing incorporate was a different beast. Suddenly, not only was I the content creator, but I was also the sales channel and the mouthpiece of the brand. That forced me to step outside of my comfort zone and overcome my introverted nature. People who are familiar with my business are always surprised when I tell them I’m an introvert because of the nature of my personality-based products. 

How do you stay focused?

I’m extremely disciplined with my time and priorities. I block out time each week for client work, marketing, planning, and personal. All entrepreneurs struggle with resistance, procrastination, and perfectionism. The most important thing is to recognize it early and prioritize only the things that matter. The biggest challenge is also prioritizing downtime!

How do you differentiate your business from the competition?

There are not many business coaches and consultants out there with 25 years in launching services-based businesses and breaking through the challenges of compelling packaging, pricing, and standout messaging. I’m truly hype-free and focus only on helping clients stand out in the very crowded channels of coaching and consulting. My Launch Lab for women entrepreneurs trains new business owners in the basics of finding and filling a market need; how to price, package and message their services; and to find proof that there is a viable business model before they break the bank trying to make a losing proposition work.  

What has been your most effective marketing strategy to grow your business?  

Webinars and speaking engagements in my communities and outside networks are by far where I find and secure most of my clients. I also run my own training programs and masterclasses around packaging and pricing services, strategies to multiply revenues, and key steps when you are first starting out. 

What's your best piece of advice for aspiring and new entrepreneurs?

Find a gap in the market and be consistent. You’ll find your niche when you locate a problem that needs solving where no one is currently solving it-or solving it well. Be relevant to that issue, create a standout value proposition and be relentless in your exposure to your ideal clients. Belong to at least three different networks or communities where potential clients hang out. Be consistent in speaking engagements. Be consistent with showing up in all of your channels. You find your voice by using your voice. HOW you position your value is so paramount to success. Your message needs to be memorable. 

What's your favorite app, blog, and book? Why? 

Rewire for Wealth by Barbara Huson - is the ultimate financial guide on how to take charge of your finances to create a richer and more meaningful life and career.

What's your favorite business tool or resource? Why? 

The Ellevate Network has been a great inspiration. I am a member and the New York City chapter lead for Ellevate entrepreneurs. Women CEOs and entrepreneurs know that it’s lonely at the top. Surrounding yourself with the right communities and creative ecosystems of support are critical for success. This network is absolutely incredible for ambitious professionals looking for more opportunities and a community of kick-ass women. 

Who is your business role model? Why? 

Several women entrepreneurs have built multiple-seven-figure businesses through creating authentic support and advice for women leaders and business owners. Ali Brown – CEO and Founder of women’s business empowerment company, We Lead; Eleanor Beaton – Founder of SafiMedia and host of Power + Presence + Position podcast; and Kelly Roach – CEO and Founder of The Unstoppable Entrepreneur are all-powerful inspirations.

How do you balance work and life? What’s your favorite way to decompress? 

I don’t work on weekends, I have a 6:30 pm daily work cap, and I love to cook. My meditation is cooking. Flipping through old cookbooks, finding new recipes, and making delicious food for my partner and 22-year-old son are some of my favorite moments of the day.

What do you have planned for the next six months?

I am extremely excited for my first live event coming this spring. It’s a 2 ½ day event for women who are furloughed, stuck, or unsure of their career trajectory during this Covid time. I know a lot of women are finding this pandemic “pause” to create a shift in their professional paradigm – realizing that perhaps there’s more than the corporate world and wanting more flexibility, lifestyle balance, and control over their money and most importantly, their time. And, I’m excited to show them the way!

How can our readers connect with you?

My Facebook page for Life After Corporate: https://www.facebook.com/groups/launchlabforwomenentrepreneurs

Instagram: @deb_boulanger

LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over

From Bullied Professor to Inspired Business Owner with Lorraine Segal 

Lorraine Segal, Conflict Remedy.

Lorraine Segal, Conflict Remedy.

Lorraine Segal is a conflict management expert who helps leaders in organizations navigate conflict and promote harmonious and productive relationships. Through her business, Conflict Remedy, she offers coaching, training, and consulting as well as writing a blog. She teaches at Sonoma State University, leading the Conflict Management Certificate program. She has been named one of the top 30 experts in conflict management to follow on LinkedIn.

Can you tell our readers about your background?

After working at a battered women’s shelter, at a food coop, as a research interviewer, and as an office temp, I wanted to do more with my life and went back to school to get a Master’s degree in Teaching English as a Second language. After I graduated, and worked seven years as a freeway flyer/adjunct faculty, piecing together a schedule at a number of schools, I became a tenured professor at a community college, teaching and running the department for twenty years.

What inspired you to start your business?

Although I loved my students at the community college and had leadership opportunities that many women never get, the campus climate was toxic and hostile to change and change agents like myself. I was bullied and mobbed and ended up with PTSD. I started praying and doing the footwork, to find a different career, and to get myself out of there! In part, because I saw conflict and disagreements dreadfully mishandled at the college, I was drawn to conflict resolution. I found a program, and with my first class, I fell in love with the field. I got a certificate, and also trained as a mediator and conflict management coach. Although I wasn’t a natural entrepreneur and had never dreamed of having my own business, I quickly realized that there were virtually no full-time jobs available in my new field. Since doing this work was my heart’s desire, I began to educate myself and get help to learn how to start and run a successful business.

Where is your business based?

My business is based in Santa Rosa California, but I have been doing most of my coaching, consulting, and teaching via Zoom. So I have clients now all over the world.

How did you start your business? What were the first steps you took?

First, I started talking to people I knew who had their own businesses and found groups and teachers who could help me. Then, I:

·       Set up a separate bank account for my business and separate spreadsheets to have clarity about my finances.

·       Got help creating a website and starting to write a blog.

·       Joined Facebook.

·       Started exploring different networking groups.

·       Began taking business development and marketing classes.

What has been the most effective way of raising awareness for your business?

This is still a question I keep asking myself! I have tried so many ways to network and market, and I haven’t found one action I can keep repeating or one organization to belong to that always works. That being said, I keep getting more clients. And, there are some things I do keep doing that I believe help.

·       I have a website and consistently write a blog post and send out a newsletter each month on topics related to my business. I ask all my clients and students to join my newsletter list. I have gotten a number of clients that way, either people who have found my website or blog or have received my newsletter.

·       I have a robust presence on LinkedIn and some on Facebook.

·       I go to (now virtual) networking events. Most are a bust, but I have met some interesting people and gotten teaching engagements and clients that way.

·       I have joined organizations, like HR-related for example, where I may find potential clients.

·       I have looked for podcasts or blog posts I can be a guest on.

·       I have done short free or low-cost presentations to groups.

·       I remember that I am not in charge of outcomes, only footwork. I see everything I do as planting seeds for the future and let go of an urgent need for immediate success.

What have been your biggest challenges and how did you overcome them?

Running my own business, I’ve had many challenges.

Lack of knowledge:

I have worked hard to educate myself about all the elements of having and running a business that I previously knew nothing about. Determination, persistence, and patience with myself and the process have all helped.

Fear of failure (and success):

I used to judge myself harshly and think only perfection and overwork were good enough. I made myself seriously ill twice before I began to see work/life balance as essential. I also felt afraid of being visible, of making a name for myself, feeling, like many women, that it wasn’t safe. My joy at doing the work and being of service, knowing that greater visibility meant more people I could help, steadied me and made me more willing.

Fears around money and charging a good rate for my services.

I would choke every time I had to set a fee or ask for money. I had to do some deep inner work to uncover unhealthy attitudes about money I had absorbed from my parents and society about money and spirituality being incompatible, that “nice girls” help people for free. I still struggle with that at times, although I’ve gotten much better.

How do you stay focused?

I set yearly goals, monthly goals, weekly goals, and daily goals in a special notebook. And I really follow them, imperfectly. The last thing I do each day for my business is to get clear what appointments and other commitments I have for the next day. Sunday evenings I do the same thing for the week. I make checkboxes for each task because I love checking them off!

Also, for my work/life balance, I check in with myself about how tired I am. If I’m tired and losing focus, unless it is urgent, I stop working for the day. And, I make time for exercise, meditation, and relaxation. I try to be a good boss to myself.

How do you differentiate your business from the competition?

Although there are many people in my field, I don’t know very many who have the same approach or do the combination of work that I do. I do my best to see people as colleagues rather than competitors. And, there is a lot of conflict in the world. Even if I worked flat out, I could only help with a small portion of it. So, I believe there is an abundance of clients. I just have to draw the right people to me.

What has been your most effective marketing strategy to grow your business?

I don’t really differentiate between raising awareness for my business, which I addressed earlier in this interview and marketing.

What's your best piece of advice for aspiring and new entrepreneurs?

Trust yourself and be curious. Do what you love, how you love to do it. Be patient and persistent.

What's your favorite app, blog, and book? Why?

It's a simple app, but I still love my iCal and how it syncs with my phone. I feel good about what I share in my own blog. I also really like Rick Hanson’s Just One Thing. If I have to pick just one, the book which helped me most with my business is Marianne Williamson’s The Divine Law of Compensation, On work, money, and miracles.

What's your favorite business tool or resource? Why?

Harvard Business Review has so many good articles that relate to my work. I keep subscribing, year after year.

Who is your business role model? Why?

I have been lucky enough to find a group of business owners who are visionary, kind, honest, and successful. They are my mentors and colleagues who inspire me to be better and do better.

How do you balance work and life?

With difficulty! I love my work so much that sometimes it is hard to set limits. But, I know I am my business’ most important resource, so I take my well-being seriously. I exercise, I eat well, and I laugh.

What’s your favorite way to decompress?

Taking a walk, reading fantasy or sci-fi novels, watching romantic comedies.

What do you have planned for the next six months?

I’ve been doing a lot of outreach. I have some steady clients and I have a couple of classes to plan. I have recently completed a memoir and have set a goal of getting it published this year. I am always awaiting what the universe has in store for me.

How can our readers connect with you?

Thanks for asking! My website and blog: https://ConflictRemedy.com  You can sign up for my monthly newsletter there.

You can send me a direct message through the Contact page. https://conflictremedy.com/contact/

Sonoma State University Conflict Management certificate program:

http://seie.sonoma.edu/programs/conflict-management-certificate-program

LinkedIn: https://www.linkedin.com/in/lorrainesegal/

"I truly believe that my business started to sustainably grow once I allowed myself to grow as well" with Laura Rike

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Laura Rike is a Pinterest Powerhouse who helps high-performing business owners, content creators & influencers grow PROFITABILITY the right way with SUSTAINABLE systems.

She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily.

With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Tailwind, Ultimate Marketer, and Twin Cities Collective. She lives in Minnesota with her family and can be found online at laurarike.com.

Can you tell our readers about your background?

I am a mom of three. After starting out as a virtual assistant over ten years ago, I was burnt out and felt like I had no energy to share with my kiddos or family when it mattered most to them! I had established myself as a sought-after Virtual Assistant who rocked the house with her design and tech skills, but I was hitting walls trying to expand my business online and make more moola while sharing some much-needed snuggles with my kids. So I took some time figuring out what I truly loved and wanted to be doing day in and day out. That's when my true passion for graphic design and Pinterest morphed into my daily life!

What inspired you to start your business?

My desire to help serve others, plus the longing to be able to stay at home with my kiddos was a huge motivator. While pursuing my desire to help others, I realized that I could not only help, but bring in an income that would support my family in a way we hadn’t seen before.

Where is your business based?

My agency is 100% virtually run, but I currently live with my family in Minnesota.

How did you start your business? What were the first steps you took?

The first step I truly took when realizing I had a gift for design and Pinterest was to reach out to my previous virtual assistant clients, letting them know the amazing shift that was happening and asking if they knew anyone that might need help. 

What has been the most effective way of raising awareness for your business?

First and foremost - traffic from Pinterest to my website was most impactful. My website is built with a number of digital products, services as well as my blog, where I educate entrepreneurs on the power of Pinterest through written tutorials, which are sometimes supported with video training too!

What have been your biggest challenges and how did you overcome them?

One of my biggest challenges was growth. I felt like I kept hitting a wall. I would hire an assistant, only for them to outgrow the position a year or so later. Being only one individual trying to take on the world was posing a challenge. I eventually hired a coach who helped me put together a structure and plan that kept my team happy, educated continually, and growing with me instead of outgrowing me.

How do you stay focused?

I have a number of calendars with different names in my google calendar that each has a specific purpose. One is for the delivery of products and services, one for lead generation, and another for personal development. I break out my days and weeks with what needs to be done in each calendar and make sure to time block accordingly. 

How do you differentiate your business from the competition?

I believe that there’s enough air for everybody to breathe - I don’t feel like I have to worry about anyone else out there. There's no such thing as competition in my eyes - there are only mentors, mentees, collaboration opportunities, and friends.

What has been your most effective marketing strategy to grow your business?

My most effective marketing strategy is Pinterest ads that lead to my free masterclass that helps people discover the simple blueprint we've used to avoid common mistakes, establish authority, and truly take your Pinterest marketing strategy to the next level!

What's your best piece of advice for aspiring and new entrepreneurs?

Most entrepreneurs skip personal investments because those investments seem disconnected from their businesses and services. If an entrepreneur has an extra hour, for example, they may prefer to invest in their agency over-investing in themselves. I would urge them to reconsider. I was once challenged by the idea that if I can’t make time for my own personal development and invest in myself… How can I convince others to invest in me? I truly believe that my business started to sustainably grow once I allowed myself to grow as well.

What's your favorite app, blog, and book? Why?

From the Trash Man to the Cash Man: How Anyone Can Get Rich Starting from Anywhere by Myron Golden, because Myron makes you think outside of the box. He asks the truly difficult questions and helps you move past the myths and get to the real things that can move you forward.

What's your favorite business tool or resource? Why?

My favorite tool is slack. It helps me stay organized and productive with my team. I can be nursing my daughter, or heading into an interview for a podcast and still feel connected to them. It helps us feel like a family and staying up to date on everything taking place with our clients and the agency. 

Who is your business role model? Why?

I would say, my mom. Even though she is not an entrepreneur, she was the primary breadwinner for our house growing up. Seeing all that she did, sacrificed, and gave to us so that we could have a better life was inspiring to me. It is what I hope to be able to do for my children as they grow up, while also leaving a legacy and my agency for them in the future. 

How do you balance work and life?

I don’t believe in balance. I believe in a perfectly unbalanced life. Nothing is going to ever be perfectly balanced, so I strive to be unbalanced. Making sure things get done on time, that everyone I come in contact with leaves with a smile, and feels supported in some way -  whether that be my family or my clients - is more important to me than balance. To do this, I continually work on my calendars (mentioned above) and just keep my mind on the things that truly matter.

What’s your favorite way to decompress?

A calm hot bubble bath with a good book or movie and a bath bomb!

What do you have planned for the next six months?

I’m planning to create a number of mini-workshops that help make Pinterest more attractive and attainable for other entrepreneurs looking to grow their business.

How can our readers connect with you?

  1. Website: https://laurarike.com 

  2. Masterclass: https://laurarike.com/pinterest-marketing-strategy 

  3. Facebook: https://facebook.com/laurarike

  4. Pinterest: https://pinterest.com/laurarike 

  5. Instagram: https://instagram.com/laurarike 

  6. Twitter: https://twitter.com/laura_rike 

  7. LinkedIn: https://www.linkedin.com/in/laurarike/ 

  8. Youtube: https://www.youtube.com/c/LauraRikePinterest

You are an ENTREPRENEUR. BELIEVE in YOURSELF and Take ACTION with Herby Fabius

Photo credit: Carl Henry Provost

Photo credit: Carl Henry Provost

Herby Fabius is an entrepreneur and self-published author with a passion to share entrepreneurial stories that others can learn from. He believes every entrepreneur has a unique start-up story, and it is his mission to capture those stories to help the next generation of entrepreneurs and self-published authors.

With his flagship interview platform Billion Success, he aims to do just that.

Can you tell our readers about your background?

I was born in Haiti, then I moved here (Connecticut) when I was 14 years old. I graduated from college with a bachelor’s in business management. Over the last 8 years, I started two companies and maintained two side projects. The first company I co-founded was a tech startup out of New Haven CT called Triplefy. Then a couple of years later, I founded the entrepreneurship interview platform Billion Success – which currently is the only business I am working on.

 Aside from the businesses I had created, I also self-published three business books. One of which was an Amazon Best Seller. Occasionally, I teach local clients how to build their own websites using WordPress and also teach new authors how to self-publish their first book using Amazon KDP (Kindle Publishing).

I am a long-life learner and I love every part of the entrepreneurship journey.

What inspired you to start your business?

After college, I wanted to take some time off to start a tech company before I jump into the corporate lifestyle. So, instead of getting a regular 9-5 corporate job, I decided it would be best to find a job that was less demanding of my time, a job that would allow me to work on my business every single day, not just on the weekends. So, I started working as a night-shift security guard. I figured the corporate 9-5 was not going anywhere, I can get one whenever I needed it.

Working as a night shift security, I was able to learn everything that I needed to learn to start an online business. While working at night, I had access to computers, so I spend most of the night learning online marketing, writing, reading, and most importantly connecting with like-minded online entrepreneurs. It was how I discovered a local tech event in New Haven, CT where I connected with a tech founder and cofounded my first business.

I eventually got the corporate job a couple of years later and worked professionally for many years. Throughout that time, I still kept all my side projects running part-time. I have been on this entrepreneurial journey for a while now and I am happy to have found my true passion business Billion Success. 

Where is your business based?

I am located in Stratford Connecticut. 

How did you start your business? What were the first steps you took? 

Step 1 - I started a blog, I started writing and connecting with people who can help me grow it. This is how I ended up interviewing entrepreneurs. It was the best way I can learn fast and connect with influential people who can potentially help me in the future. I was learning as I go. I figured I could just pivot if I ever needed to go in a different direction. The most important thing to me at that time was to get started. Starting a blog was the easiest thing I can do with the little knowledge and resources I had. I was able to build my presence online, build my social media channels, especially Twitter. I spent a lot of time on Twitter back then.

Step 2 – I learned how to build websites using WordPress. This was a crucial step for me. I had to know how to create and manage my own website if I was ever going to build and grow an online business successfully. I learned so much from this experience that I turned my knowledge into a side hustle building website for local clients. This was one of the side-projects I mentioned earlier. 

What has been the most effective way of raising awareness for your business?

The best and most effective way that I have been able to raise awareness about my business is by using HARO (Help a Reporter Out) Also, using social media preferably LinkedIn and Instagram those have been the most resourceful tools in terms of raising awareness and marketing for my business.

What have been your biggest challenges and how did you overcome them?  

My biggest challenge has always been Fear. The fear of others judging my work. The fear of being labeled as an imposter. As an entrepreneur, you will sometimes doubt yourself and your work. 

I mean, even the great Maya Angelou said this. 

“I have written eleven books, but each time I think, ‘Uh oh, they are going to find out now. I’ve run a game on everybody and they’re going to find me out.”

The importer syndrome is a real thing, and we all go through it. 

The way I overcome FEAR is simply by reminding myself that even the most successful people in the world go through it. There are two Things I remind myself daily: 1. Action minimize FEAR. 2. The longer you wait to act, the stronger fear becomes. 

You can overcome FEAR by taking quick action. 

How do you stay focused?

I turn off all distractions, then I turn on motivational speeches from people like Gary Vee, Les Brown, and Zig Ziglar. Listening to motivational talks while I work keeps me in the zone. The other thing that helps me to stay focus is by having a to-do list (Usually created the night before) of all the things that need to be done. That way, when I wake up in the morning, I already have a list of tasks to do. 

In the morning, I put my motivational video on and start checking things off my list. I love this process because, at the end of the day, I can clearly see how my day went. I focus on the most important things first. Those are usually the things I hate to do. I get them out of the way first.

How do you differentiate your business from the competition?

I don’t pay much attention to competitors for a couple of reasons.

1-     I believe there is enough for everyone, so I don’t worry much about what the next person is doing.

2-     Even if my competitors and I were doing the same exact thing, selling the same exact product, offer the same exact services, we can still coexist for the simple fact that people/clients/customers will only do business with who they like. They choose who they trust to do business with. It is not so much about competitors. As long as you build trust with your customers/clients the competitors won’t be much of an issue for you. 

Lastly, we may have the same ideas, but our vision and execution will be different - and to me, that is the differentiator.

What has been your most effective marketing strategy to grow your business?

Contributing to blogs, magazines have been working great. Being a featured guest on podcasts has been working great as well. Right now, I am focusing a lot more on SEO and building backlinks to the site. This has been key to growing organic traffic. Also, lately, LinkedIn has been one of the best marketing tools for me.

What's your best piece of advice for aspiring and new entrepreneurs?

You are an ENTREPRENEUR. BELIEVE in YOURSELF and Take ACTION.

You have already read the books, you have listened to the podcasts, you have read all the blog posts and you’ve watched all the YouTube videos.

But none of it matters if you don’t BELIEVE in YOURSELF and if you don’t take ACTION. 

What's your favorite app, blog, and book? Why? 

App: Currently my favorite App is FB business Suite. With this app, I am able to create and schedule FB and Instagram posts on the go for free.

Blog: A new blog I just discovered is the Think like a CFO Podcast by Melissa Houston. She discusses how to manage money in your business. For someone like me who has made terrible financial decisions in the past, her show really taught me a few things.

Book: It hard to only choose one, but I’ll go with The One Thing - by Gary Keller. With so many distractions in the world today, it’s hard to stay focus on the task at hand. If you don’t have a productivity hack, you’ll end up wasting most of your time.

I apply the lessons shared in this book every day by asking a simple question. 

What is the one thing I must do today to be closer to my goal?

Whatever the answer is, I always make sure to complete my one thing daily no matter what optical comes my way.

It is pretty useful.

What's your favorite business tool or resource? Why?

Currently, one of my favorite tools is slack. I hired a couple of VA (virtual assistants) who are helping me with the site and Slack is the tool we used to manage tasks and communicate. It has been working great. I also use Trello but only for my own personal use. 

Who is your business role model? Why?

I like Gary Vee. I think he tells it like it is. He is good at motivating people to stop being afraid and take action. Fear is what stops most people from being great. I think someone like Gary understands that, and he seems to really try his best to help others break away from it. 

How do you balance work and life?

These days work-life balance is much easier than it used to be. I work from home, and my kids are also doing online schooling, so they are also at home. I can work and spend time with them throughout the day.

To balance everything, I rely on schedules. I have created schedules of what needs to be done and what time it needs to be done. I have schedules for work, schedules for playtime, schedules for chores and fun day, movie night, and video game day, etc. My wife and I do our best to keep everything organized to keep everything on schedule.

It doesn't always work. But that's life.

What’s your favorite way to decompress?

I have a three-year-old and a 12year old son playing with them is always rewarding. It is one of my go-to activities to decompress and take my mind off work. I also love watching movies and TV shows. Another favorite of course is watching NBA highlights on YouTube.

What do you have planned for the next six months?

For the next 6 months, I will be focusing mostly on creating highly demanded online courses for the Billion Success community. I have a list of demand, pain points, and problems that need solving so my team and I will be focusing on creating the best solutions to those problems.  

My goal from the beginning was to find the best most applicable way to help new entrepreneurs and new self-publish authors to start and grow their brand - we are delivering on that promise. 

How can our readers connect with you?

You can reach me best by visiting my personal website HerbyFabius.com, or my business website BillionSuccess.com, on social media via LinkedIn, Instagram or you can email me directly at herby@billionsuccess.com

Entrepreneur Liang Chiu: 5 Things I Wish Someone Told Me Before I Became A CEO

Liang Chiu

I think the movement I’d like to be more involved with would be more kindness and openness. I see and experience firsthand this whenever I travel abroad. I was able to make friends with Uber drivers in other countries, and they would go out of their way to take me to great local restaurants, I met a fashion influencer while taking the train from Paris to London 3 years ago. And we became great friends that we talk with each other almost every day. I feel we need to have more of this kind of kindness and openness here so this would open more opportunities for friendships and give people reason to help others more and be supportive.

As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Liang ChiuLiang was born in Taiwan and immigrated to the US with his brother and mother when he was 4 years old. He has always been intrigued with many subject areas and been really friendly which makes him get along with just about anyone. Hobby-wise, he loves to travel, enjoys horseback riding, hiking, fishing, cooking, wine tasting, reading, watching movies, attends networking events, attending New York Fashion Week, Paris Fashion Week, Cannes Film Festival events.

He earned his Bachelors’ Degree in Marketing and International Business from the University of Wisconsin-Madison. and MBA in Marketing from the University of Maryland-University College. His professional career has been in Growth Marketing for 20+ years. His first job after graduating from the University of Wisconsin was at Yahoo, where he got his experience with online advertising and marketing. When the dot-com bubble burst, he got into the Internet Security industry working at McAfee and Symantec. The role he took on at Symantec oversaw the Norton Antivirus brand and its online store business. This is where he got involved and fascinated with eCommerce, and leveraging Affiliate Partnerships with a variety of Business & Industries to drive growth and adoption of Norton Antivirus products and increase sales for Norton brands’ online store.

With the gaining popularity of Social Media Platforms and services in 2007, he wanted to part of the growing marketing trend he joined a series of startups in the online photo sharing space, online travel space, and fast fashion cross-border eCommerce (DTC) startups leveraging social media influencers to drive brand awareness, social media engagements, user acquisition, boost online sales. He also has spent 4 1/2 years in a boutique influencer marketing agency working with prominent global brands and startups in developing their Influencer Marketing strategies and come up with ways for brands to work with Social Media Influencers in the most effective and beneficial way possible. Then in the fall of 2019, he decided to take on a new chapter in his career and start an Influencer Marketing Consulting Business to educate DTC startups about how to work with Social Media Influencers ( from searching to vetting, and onboarding, and managing them). Additionally by networking influencers and recruiting new ones to add to my roster of influencer Rolodex for brand collaborations.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

Ithink what brought me to this specific career path is my marketing roots. As Online Marketing evolved over the years, I immediately noticed the impact of influencer marketing before it became a popular trend in the last 5 years. Also, I saw how Influencer Marketing intersects with PR and its close relations in how it can propel brands while targeting relevant audiences in a short amount of time. Furthermore, I’m fascinated with the Influencer Marketing trend, there seem to be a lot of new developments in this area that sparks my interest. In my opinion, this is a natural progression of my career path since I’m relatable and be able to establish and bridge the connection for the brand and influencers to work together.

Can you tell us a story about the hard times that you faced when you first started your journey?

I guess the hard time would be when I first launched my Influencer Consultant business in the fall of 2019. It was a bit challenging to find clients in the San Francisco bay area. Since the majority of the companies here are in tech, and there is not much demand for influencers. Through some thorough research, I am able to find clients in Los Angeles, New York, and abroad in Europe. Where there are more opportunities for me to seek out new clients in the Fashion and Beauty Industry.

Where did you get the drive to continue even though things were so hard?

It’s more of a personal discipline. I have a motto of “Never Give Up”, and I have a belief that there is always a solution or alternative to solve problems. Plus timing is key. Making plans and act accordingly is helpful. Come up with several strategies and options so there is always a backup plan if one option is not working.

So, how are things going today? How did grit and resilience lead to your eventual success? Things are picking up. With eCommerce thriving during the pandemic, there is even more of a need for eCommerce companies, beauty, or fashion brands to work with influencers. I have seen my Influencer marketing consulting business (LC Interactive) picking up from having 1 client 6 months ago to 3 clients currently, and 2 pending.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Boy, I can’t think of any funny mistake when I first started out. Since I’m a person that likes to make everything I do as perfect as possible because I didn’t want to have any mistakes that would setback and cause any delays or disruptions.

What do you think makes your company stand out? Can you share a story?

I think what makes my influencer marketing consulting business different is that I’m able to get in touch with high-profile influencers/celebrities for brands to collaborate in an affordable capacity. Additionally, I cater to clients’ needs whether they are a startup with a limited budget or a major brand that has an unlimited budget. For the Fast Fashion eCommerce startup, they were interested in working with Brielle Biermann(from the Bravo tv show: Don’t Be Tardy), and they couldn’t see themselves pay $20K for the collaboration, so I was able to come up with a plan where and find few other 3 brands that like to collaborate with her so the cost of the collaboration is being split 4 ways and reduced the fee. Additionally, I’m constantly seeking out new Influencers to add to my roster. To date, I have accumulated over 1000+ Influencers across a wide range of consumer products space: Beauty, Fashion, Travel, Health/Wellness, etc… globally with some influencers that are willing to collaborate with brands on a base+commission type of partnership.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I think a tip I highly recommend to my colleagues in my industry to help them thrive and not “burn out” is to make sure to have a good daily routine and structure in place. This means good time management, and like anything prioritize tasks accordingly. Moreover make sure to take a break to unwind, relax, and recharge mentally and work on a hobby or two.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I think I would love to thank my friends and former colleagues and many of the Influencers I met and became friends with over the years. They have all been instrumental in steering me to follow my passion for Influencer marketing and launching my own Influencer Marketing Consulting business. It’s their constant encouragement and support that made me take this leap of faith to create LC Interactive.

How have you used your success to bring goodness to the world?

I wish I can use my success to bring goodness to the world. So far not yet. But this is something I have been thinking about for the last few months. Because of the events that happened in the past year or so we need more good things to bring joy and hope to people everywhere. I know many of the Influencers I worked with over the past 6 years are kind-hearted and very down-to-earth. So I hope to work with them to promote more peace, harmony, inclusiveness, and understanding.

What are your “5 things I wish someone told me before I started leading my company” and why? Please share a story or example for each.

Actually, I never had this thought before. Since this is not the first time I launch my own business. My first time launching a business was while I was attending school at the University of Wisconsin. Initially, I was working for the University’s IT Department serving staff from professors to students within the University community with their internet connectivity, email access, assistance with software usage, and various IT needs.

There, I discovered people either calling into the IT helpline or walk-in for help there is typically a wait time of 45 minutes — 1 1/2 hours. I was able to form an IT consulting business with my brother and few friends that make house calls to the people in the University community, which cut their wait time. My first business venture grew 50% within 2 months, and profit grew as well. I operated this business for 4 successful years while I was in school and that’s where I got my hands-on experience, incorporating good ethics, transparency, courtesy, and reliability to make my current business without too much difficulty.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

I think the movement I’d like to be more involved with would be more kindness and openness. I see and experience firsthand this whenever I travel abroad. I was able to make friends with Uber drivers in other countries, and they would go out of their way to take me to great local restaurants, I met a fashion influencer while taking the train from Paris to London 3 years ago. And we became great friends that we talk with each other almost every day. I feel we need to have more of this kind of kindness and openness here so this would open more opportunities for friendships and give people reason to help others more and be supportive.

How can our readers follow you on social media?

They can follow me on:

www.linkedin.com/in/liangc

www.instagram.com/liangchiu888

"If you see a void in the market, create the solution" with Ying Gong

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Ying Gong is the President and Co-Founder of TickTalk Tech LLC (www.myticktalk.com), one of the most advanced 4G/LTE children’s smartwatches combining video and voice calling, text messaging, location tracking, 911 emergency response, SOS contacts, reminders, and more in one device. Complete with a custom-designed parental controlled app, TickTalk helps families all over the world connect safely.

Can you tell our readers about your background? 

At the beginning of my career, I was a junior high teacher at a private school in Shanghai, China. The parents of our students were highly educated and successful, but I saw the issues myself and other working parents faced with time management, connecting with their children, and balancing their careers. With my background as a teacher and a mother, I developed an understanding of children’s preferences, their psychology, and the expectations of parents. 

After marrying my husband, we started a consumer electronics company where I served as the Vice President of Marketing and Sales. In three years, I quadrupled the business serving large Fortune 500 companies such as Coca-Cola, PepsiCo, QVC, Bacardi, Ford, Chanel, and Walmart in over 50 countries. My husband and I subsequently launched a consumer electronics company, XDREAM, in 2009 before starting TickTalk in 2016.  

What inspired you to start your business? 

My husband and I were searching for a safe way to communicate with our young daughter as we balanced family and our careers but weren’t ready to get her a cellphone. We quickly found most kid’s products offered limited features, had a ton of distractions, or were missing elements any smartphone would have. With nothing meeting our needs, we decided to develop our own responsible wearable product focusing on connection, safety, and developing good habits. We wanted to create a product that not only helped our family but families around the world who were searching for a way to connect with their children. 

Where is your business based?

TickTalk is based in Orange County, California. 

How did you start your business? What were the first steps you took?

Before I started TickTalk, I was in the consumer electronics industry for 15 years focusing on R&D, supply chains, marketing, and sales. My focus at the time was expanding the product offering and finding new products to be sold to the U.S. market. In China, children’s watch phones are a popular product, but only a few companies were selling to the American market.  

When I was exploring starting the business, I noticed the majority of American importers did not have internal R&D or production capability. They also relied heavily on manufacturers for tech and back end support. I decided we would have our own internal team to offer 360-degree development of our products: our R&D, backend, server, hardware, and software are all internally developed to differentiate our product from our competitors. It was important to me that we design every aspect for our customers to have the best data protection without sacrificing their user experience.

What has been the most effective way of raising awareness for your business?

Our customers. We listen to our community, improve our products based on their feedback, and offer the best customer service possible. Our community appreciates that and our word of mouth referrals have been incredibly helpful in raising our brand awareness.  

What have been your biggest challenges and how did you overcome them? 

As a start-up, we don’t have the large corporate teams or budgets that companies like Fitbit or LG have. We are always searching for ways to increase brand awareness, appeal to new customers, and improve our customer experience. 

Our support team works with our customers collecting feedback. We relay to our technical team, who regularly update the software to give customers the best user experience. Our third-generation watch, the TickTalk 3, launched at the end of 2018. We have since accumulated over 2,000 reviews with an overall rating of 4.3 out of 5 stars. Our customers had loved having a direct line to us, knowing there is a team of dedicated individuals who prioritize their needs and reflect their feedback in our products.  

How do you stay focused?

You have to love your career. If you treat it as just a job or a way of earning money, it's hard to maintain enthusiasm. For me, the best way to focus is to strive for progress in being the leading brand of children's smartwatches. You need to set high goals and values for yourself, your employees, and your company. Seeing how we help solve communication and safety problems every family faces along with our customer's appreciation for our products gives me the motivation to stay focused.  

How do you differentiate your business from the competition? 

I wanted to handle our entire operation internally to give our customers the best possible product. The majority of our competitors offer a turnkey backend and app where the developers control the backend, making it easier for hackers and viruses. We have an internal R&D team for the 360-degree development of our products and our backend is protected 24/7 to ensure customer data is secure and encrypted to protect from data leaks. We work diligently to ensure the customer experience doesn't end after their purchase, creating a community of families worldwide, whereas our competitors offer limited customer service. 

What has been your most effective marketing strategy to grow your business?

Overall, our word of mouth referrals has been the most effective marketing strategy. We’ve recently started exploring partnerships and co-branding relationships. For our new generation TickTalk 4, we integrated with iHeartRadio Family for unlimited free streaming of thousands of kid-friendly songs, podcasts, and bedtime stories. We're excited to partner with other brands in the future to increase our brand awareness and improve our customer experience overall.  

What's your best piece of advice for aspiring and new entrepreneurs? 

If you see a void in the market, create the solution. If you are looking for a product that doesn't exist, other people are as well. Never let anyone tell you something isn't possible and always believe in yourself. Know you are capable of anything you set your mind to.

What's your favorite app, blog, and book? Why?

My favorite app right now is Headspace. It’s user friendly, simple, and the overall aesthetic makes you calmer. 

My favorite book is “Who Moved My Cheese” by Spencer Johnson. So many people fear change instead of the status quo. I love the message that change isn’t terrible and that improving yourself makes your “cheese” more delicious. It encourages you to decide what type of change will maximize your pursuit. The book is short, it only takes about an hour to read, and I’ve read it at least three times. Every time I read it, I gain new insights and heal when I’m facing any setbacks in life.

What's your favorite business tool or resource? Why?

Zoom. With the epidemic, everyone is working remotely, and communicating effectively as a team has been crucial. Zoom’s online conference system has been a lifesaver.

Who is your business role model? Why? 

Steve Jobs because he made the impossible possible. Apple brought together functions that people had never thought to combine to solve the real needs of customers. Steve Jobs is a talented designer who perfectly combines cutting-edge technology and humanized design, making Apple as unique and successful as they are. 

How do you balance work and life? 

As a start-up working with overseas teams, my working hours are often in flux. I used to have meetings with my overseas team between 8 AM-10 AM or 6 PM-9 PM and then work in our U.S. office from 10 AM-6 PM, sometimes working until midnight. It was causing my anxiety and the pressure to accumulate. I finally realized the sky wasn't going to fall if there were emails unread or things on my to-do list unchecked. 

Now, I’ll spend 1-2 hours per day with my overseas team to leave myself more space and time to enjoy my life. Outside of work, I make sure to give myself time to go hike, meditate, read, listen to music, and catch up with family. I like cooking and I watch YouTube every week to learn new recipes. I think a successful entrepreneur and leader must be a person who loves and enjoys life, with a focus on work-life balance. 

What’s your favorite way to decompress?

Meditation has helped alleviate stress and anxiety, especially during the epidemic. Meditating has given me a ton of inspiration, especially with the business. I’m exploring adding meditation functions to our products to help children learn these skills early on as we deal with these stressful times. 

What do you have planned for the next six months? 

We are very excited to be launching our fourth generation TickTalk smartwatch in February/March. We've kept the features our customers loved in our past generations and added new features like unlimited free streaming music powered by iHeartRadio Family, an activity step tracker, more parental controls, two 5MP cameras, and more. We're offering accessories for the first time with a charging dock, Bluetooth headphones, and removable watch charms for kids to personalize their TickTalk 4. It will be available for pre-order in February/March 2021. Find out more information at www.myticktalk.com/pages/ticktalk-4

How can our readers connect with you?

Readers can connect with us on social @myTickTalk or email our team at support@myticktalk.com. We look forward to hearing from you!